Tag: Mobile Marketer

Total Results: 190

Mobile Marketer's Mobile Outlook 2013

Published: March 1, 2013

The outlook for mobile advertising, marketing and media gets brighter by the year. Expect another stellar year as brands, retailers and agencies place marketing dollars where the eyeballs are: mobile.

Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013

Published: February 8, 2013

By Valerie Williamson

It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.

Mobile keeps out-of-home marketing relevant: Eye exec

Published: January 18, 2013

NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.

Amazon wins battle, but not war over "App Store” term

Published: January 3, 2013

Amazon has won a battle with Apple over the use of the term “App Store,” but the war is still to be fought with no decision yet over claims that the online retailing giant infringed Apple’s trademark.

Happy New Year from Mobile Marketer!

Published: December 31, 2012

Happy New Year! Mobile Marketer will not publish on Jan. 1 to give its staff time to recover from New Year's revelry.

FAO Schwarz, eBay bolster holiday sales via new mobile app - Mobile Commerce Daily

Published: December 13, 2012

Mobile Marketer today - FAO Schwarz, eBay bolster holiday sales via new mobile app; Apple, Best Buy and Kohl’s top list for mobile shopping satisfaction: study.

Editorial calendar 2013 for Mobile Marketer

Published: September 26, 2012

Here's the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

Inviting proposals for Mobile Marketing Week Sept. 10-15

Published: July 5, 2012

Mobile Marketer is pleased to announce the second annual Mobile Marketing Week, a global celebration of mobile advertising, marketing and media. Proposals and ideas for celebrations are welcome.

Lauren Johnson promoted to associate reporter

Published: July 2, 2012

Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.

Leap Wireless launch of prepaid iPhone could put pressure on carriers

Published: June 4, 2012

Carrier Cricket’s Leap Wireless has become the first prepaid carrier to offer Apple's iPhone, showing that although there is a demand for smartphones, post-paid wireless carriers might have to fight for new and existing consumers in the future.