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Tag: Mobile Marketer


Total Results: 202

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Weather applications explore more tightly integrated user experiences
Published: April 1, 2014
Early leaders in mobile marketing, AccuWeather and The Weather Channel are exploring new mobile user experiences to more deeply integrate their strategies.
Mobile Marketer's Mobile Outlook 2014
Published: March 7, 2014
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.
Editorial calendar 2014 for Mobile Marketer
Published: January 23, 2014
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

Coca-Cola exec: Time to scale what is working on mobile
Published: January 16, 2014
NEW YORK – A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference yesterday said that the coming 12 months will be about scaling up several strategies that were determined to work last year.

Mondelez International is 2013 Mobile Marketer of the Year
Published: December 31, 2013
Mondelez International is 2013 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2013 honorees.
Inviting nominations: Mobile Marketer Awards 2013
Published: November 26, 2013
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2013 by brands, retailers, marketers, agencies and publishers.
Mobile Marketer's Classic Guide to Mobile Advertising
Published: October 29, 2013
Mobile Marketer's sixth annual Classic Guide to Mobile Advertising is packed with insights and analysis on creating, deploying and measuring mobile ad campaigns, as well as discussions on legal and privacy issues. A how-to must read for brands, retailers, ad agencies and market researchers.
Poland Spring Direct leverages mobile to reach consumers where they are
Published: October 1, 2013
Poland Spring Direct has released a new mobile site to stay relevant with its consumers, following in the footsteps of big names such as Amazon and eBay to provide direct services on the go.
Twitter’s TV ad targeting helps brands extend social conversations
Published: August 2, 2013
Twitter is opening up its television advertising targeting product to United States companies that run national commercials, enabling luxury brands to extend conversations with consumers and boost campaigns.
Adaptable ads average 4x higher CTR than standard ads: report
Published: July 18, 2013
Advertisers are six times more likely to choose adaptable mobile ads rather than standard sizes and consumers are almost four times more likely to click on those ads as opposed to standard industry ads, according to a new study from Appsnack.
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