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Tag: Mobile Marketer

Total Results: 240

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Gillette redirects users who search questions to ask their fathers
Published: June 7, 2016
Procter & Gamble’s shaving brand Gillette is attempting to bring fathers and sons back together for Father’s Day by intercepting mobile and online how-to searches and targeting them with ads that prompt users to ask their fathers instead.
Have a safe, relaxing Memorial Day weekend
Published: May 27, 2016
Mobile Marketer will not publish on Monday, May 30, in observance of Memorial Day. Thanks to all veterans for your service to our country.
Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2016
Published: January 22, 2016
Mobile Marketer presented its Mobile FirstLook: Strategy 2016 conference on Wednesday, Jan. 20, in New York. Here are some pictures from the event.
Coca-Cola exec: Mastery of beacons, mpayments is crucial in 2016
Published: January 21, 2016
NEW YORK – A Coca-Cola executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 claimed brands that continue perfecting mobile-first advertising, location usage, payments and beacons will be noteworthy this year, with Coca-Cola leveraging all to perfect the art of storytelling on digital.
Inviting nominations: Mobile Marketer Awards 2015
Published: November 19, 2015
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2015 by brands, retailers, marketers, agencies and publishers.
Mobile Minutes: Financial Innovation Now; Twitter’s hearts; Google’s email bot; Candy Crush acquisition
Published: November 4, 2015
Today in mobile marketing – Apple Inc., Amazon, Google form lobby group to push biz-friendly tech legislation; Twitter replaces stars with hearts, but gets no love from users; Google's new email bot writes your replies; Activision Blizzard scoops up Candy Crush maker for $5.9B.
Urban Airship exec: Earning user opt-ins requires branded value first
Published: October 30, 2015
Giving consumers the right to opt-in to targeted push notifications within mobile applications requires brands to incentivize users by providing value upfront, an Urban Airship executive said during a Mobile Marketer webinar yesterday.
US Open ramps up mobile game with in-app real-time data
Published: September 4, 2015
The United States Tennis Association is gearing up for its US Open tournament through mobile, leveraging a variety of tactics such as analytics, application updates, real-time data and social media integration to hype the games and significantly engross fans.
White House Black Market celebrates individuality and social media in new campaign
Published: August 24, 2015
Apparel retailer White House Black Market is urging women to embrace their individuality in an effort to solidify positive brand sentiment via a social media campaign featuring musician Marissa Jack.
Chubbies revamps mobile messaging to effectively engage male shoppers
Published: August 21, 2015
Online men’s shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic content to target its audience.
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