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Tag: Mobile Marketer

Total Results: 214

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Inviting nominations: Mobile Marketer Awards 2014
Published: November 18, 2014
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.
Michelin leverages YouTube to teach young drivers about tire safety
Published: October 22, 2014
A Michelin campaign that leverages YouTube videos to teach teens how to check tire pressure and tread depth while providing preventive vehicle maintenance information will grab the target audience by engaging them in a channel to which they can relate.
USA Today sees 60pc jump in mobile visitors as print business sags
Published: October 21, 2014
USA Today’s effort to attract mobile consumers and compete in an increasingly digital media landscape translated into a jump in mobile visitors during the latest quarter, parent Gannett said.
Publishers’ native advertising programs move past experimental stage
Published: September 12, 2014
Now that news sources The HuffPost Partner Studio, American Lawyer Media’s BrandPerspectives, Washington Post’s BrandConnect and Slate’s SlateCustom have spent months testing native advertising through Polar’s MediaVoice, the next stage is to provide advanced analytics so that brands can justify the investment.
College stadiums pilot mobile delivery of personalized content to fans
Published: August 28, 2014
Football stadiums at five United States colleges will build engagement with fans this season by broadcasting personalized video highlights, play-by-analysis, interactive games and more via a mobile application.
Seventeen’s new app features Aviary’s photo-editing tool for selfie addicts
Published: August 27, 2014
Hearst Corporation’s Seventeen Magazine has released a mobile application to provide editorial content alongside a virtual photo booth, created by photo-editing app Aviary, which transforms ordinary selfies into magazine covers.
People StyleWatch matches shoppers with celebrity fashion twins via mobile
Published: August 18, 2014
People StyleWatch is matching shoppers with their celebrity fashion twins in an interactive mobile shopping experience.
Amtrak, U-Haul, Alex and Ani agree social efforts must involve all teams
Published: August 12, 2014
PHILADELPHIA – Successful social efforts are executed when all teams of a company are involved, agreed representatives from Amtrak, U-Haul and Alex and Ani during a panel discussion at the Social Commerce Summit at eTail East 2014.
Mobile Marketer names Mark Hamstra as content director
Published: June 24, 2014
Mobile Marketer, the world’s leading publishing franchise covering mobile-influenced advertising, marketing, media and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.
Mobile Minutes: Amazon, Facebook, BlackBerry, FCC, real-world search
Published: June 19, 2014
Today in mobile marketing - Amazon introduces Fire phone; Facebook launches mobile app that does not require accounts in the social media site; BlackBerry to announce app licensing deal with Amazon; Democrats hope to push FCC to ban fast lanes online; Augmented reality’s next frontier is real-world search.
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