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Tag: Mobile Marketer


Total Results: 212

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Publishers’ native advertising programs move past experimental stage
Published: September 12, 2014
Now that news sources The HuffPost Partner Studio, American Lawyer Media’s BrandPerspectives, Washington Post’s BrandConnect and Slate’s SlateCustom have spent months testing native advertising through Polar’s MediaVoice, the next stage is to provide advanced analytics so that brands can justify the investment.
College stadiums pilot mobile delivery of personalized content to fans
Published: August 28, 2014
Football stadiums at five United States colleges will build engagement with fans this season by broadcasting personalized video highlights, play-by-analysis, interactive games and more via a mobile application.
Seventeen’s new app features Aviary’s photo-editing tool for selfie addicts
Published: August 27, 2014
Hearst Corporation’s Seventeen Magazine has released a mobile application to provide editorial content alongside a virtual photo booth, created by photo-editing app Aviary, which transforms ordinary selfies into magazine covers.
People StyleWatch matches shoppers with celebrity fashion twins via mobile
Published: August 18, 2014
People StyleWatch is matching shoppers with their celebrity fashion twins in an interactive mobile shopping experience.
Amtrak, U-Haul, Alex and Ani agree social efforts must involve all teams
Published: August 12, 2014
PHILADELPHIA – Successful social efforts are executed when all teams of a company are involved, agreed representatives from Amtrak, U-Haul and Alex and Ani during a panel discussion at the Social Commerce Summit at eTail East 2014.
Mobile Marketer names Mark Hamstra as content director
Published: June 24, 2014
Mobile Marketer, the world’s leading publishing franchise covering mobile-influenced advertising, marketing, media and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.
Mobile Minutes: Amazon, Facebook, BlackBerry, FCC, real-world search
Published: June 19, 2014
Today in mobile marketing - Amazon introduces Fire phone; Facebook launches mobile app that does not require accounts in the social media site; BlackBerry to announce app licensing deal with Amazon; Democrats hope to push FCC to ban fast lanes online; Augmented reality’s next frontier is real-world search.
Turtle Wax shines with mobile social campaign targeting DIY detailers
Published: May 29, 2014
Turtle Wax accelerates its mobile social push with a new initiative that inspires drivers to brag about their freshly detailed car.
Kate Spade's summer Instagram contest perks vacationers
Published: May 28, 2014
Kate Spade launched a new Instagram campaign to jumpstart Memorial Day weekend and the unofficial start of summer.
Have a safe, relaxing Memorial Day weekend
Published: May 23, 2014
Mobile Marketer will not publish on Monday, May 26, in observance of Memorial Day. Thanks to all veterans for your service to our country.
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