Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mobile Marketer

Total Results: 235

   Displaying: 1 - 10

US Open ramps up mobile game with in-app real-time data
Published: September 4, 2015
The United States Tennis Association is gearing up for its US Open tournament through mobile, leveraging a variety of tactics such as analytics, application updates, real-time data and social media integration to hype the games and significantly engross fans.
White House Black Market celebrates individuality and social media in new campaign
Published: August 24, 2015
Apparel retailer White House Black Market is urging women to embrace their individuality in an effort to solidify positive brand sentiment via a social media campaign featuring musician Marissa Jack.
Chubbies revamps mobile messaging to effectively engage male shoppers
Published: August 21, 2015
Online menís shorts retailer Chubbies recently saw a 16 percent improvement in engagement after introducing new mobile messaging tactics through its application, leveraging effective timing and comedic content to target its audience.
Top 10 Q2 mobile-offline activations - Mobile Commerce Daily
Published: July 2, 2015
Mobile Commerce Daily today - Top 10 Q2 mobile-offline activations; Citi addresses demands for easier mobile access with redesigned app.
Universal Studiosí Snapchat slipup exposes limitations of geofilters
Published: June 23, 2015
Universal Studios appears to have misstepped in its use of a Fatherís Day geofilter sticker on Snapchat to promote the upcoming release of Ted 2, with a number of users complaining about the effort.
RuPaul's Drag Race streamlines emoji keyboard updates to bond with fans
Published: June 8, 2015
RuPaulís Drag Race is among several brands getting a leg-up on effectively connecting to fans through emoji keyboards.
Have a safe, relaxing Memorial Day weekend
Published: May 22, 2015
Mobile Marketer will not publish on Monday, May 25, in observance of Memorial Day. Thanks to all veterans for your service to our country.
Ulta reaps the benefits of brows and selfies
Published: May 21, 2015
Makeup brand Benefit Cosmetics is partnering with beauty retailer Ulta in a social media contest on Instagram where users share photos of their brows for a chance to win products, leveraging consumersí love of selfies and the current interest in eyebrow shaping.
Coca-Cola offers customized congratulatory drink to grads on Snapchat
Published: May 20, 2015
Coca-Cola is among several big brands targeting interest-based groups on Snapchat through customized ads appearing in user-generated Our Stories around topics such as graduation, popular vacation spots or big events.
Julep tries to win back customers by live streaming product sneak peak
Published: May 18, 2015
Online cosmetics manufacturer and online retailer Julep revealed a sneak peak of next month's installment in its subscription service through a live stream on Google+ with founder/CEO Jane Park to create buzz and boost the brand's image after a recent setback.
Please click here to download now!