Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mobile Marketer


Total Results: 219

   Displaying: 1 - 10

Pictures from Mobile Marketer's Mobile FirstLook: Strategy 2015
Published: January 20, 2015
Mobile Marketer presented its Mobile FirstLook: Strategy 2015 conference on Wednesday and Thursday, Jan. 14 and 15, in New York. Here are some pictures from the event.
Coca-Cola’s Tom Daly enters Mobile Hall of Fame
Published: January 13, 2015
Tom Daly, global group director for mobile at Coca-Cola Co., will be inducted into the Mobile Hall of Fame Wednesday, Jan. 14 at Mobile FirstLook: Strategy 2015 in New York. He bags this gong for his outstanding and lasting contribution to mobile, going the extra mile as a brand marketer willing to share without stint.
Marketers stormed CES in preparation for next innovation wave
Published: January 12, 2015
The big mobile news at this year’s International Consumer Electronics Store included wearables, robotics and the connected world.
Coca-Cola is 2014 Mobile Marketer of the Year
Published: January 5, 2015
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2014 honorees.
Mobile Marketer's Mobile Outlook 2015
Published: December 31, 2014
The outlook for mobile advertising, marketing and media is bright for 2015 as more marketers and retailers embrace mobile as part of the multichannel mix. But mobile has trained consumers to expect more from their marketing and retail experiences, leaving many marketers to play catch-up.
Inviting nominations: Mobile Marketer Awards 2014
Published: November 18, 2014
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.
Michelin leverages YouTube to teach young drivers about tire safety
Published: October 22, 2014
A Michelin campaign that leverages YouTube videos to teach teens how to check tire pressure and tread depth while providing preventive vehicle maintenance information will grab the target audience by engaging them in a channel to which they can relate.
USA Today sees 60pc jump in mobile visitors as print business sags
Published: October 21, 2014
USA Today’s effort to attract mobile consumers and compete in an increasingly digital media landscape translated into a jump in mobile visitors during the latest quarter, parent Gannett said.
Publishers’ native advertising programs move past experimental stage
Published: September 12, 2014
Now that news sources The HuffPost Partner Studio, American Lawyer Media’s BrandPerspectives, Washington Post’s BrandConnect and Slate’s SlateCustom have spent months testing native advertising through Polar’s MediaVoice, the next stage is to provide advanced analytics so that brands can justify the investment.
College stadiums pilot mobile delivery of personalized content to fans
Published: August 28, 2014
Football stadiums at five United States colleges will build engagement with fans this season by broadcasting personalized video highlights, play-by-analysis, interactive games and more via a mobile application.
Please click here to learn more!