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Tag: Mobile Marketer


Total Results: 231

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Universal Studios’ Snapchat slipup exposes limitations of geofilters
Published: June 23, 2015
Universal Studios appears to have misstepped in its use of a Father’s Day geofilter sticker on Snapchat to promote the upcoming release of Ted 2, with a number of users complaining about the effort.
RuPaul's Drag Race streamlines emoji keyboard updates to bond with fans
Published: June 8, 2015
RuPaul’s Drag Race is among several brands getting a leg-up on effectively connecting to fans through emoji keyboards.
Have a safe, relaxing Memorial Day weekend
Published: May 22, 2015
Mobile Marketer will not publish on Monday, May 25, in observance of Memorial Day. Thanks to all veterans for your service to our country.
Ulta reaps the benefits of brows and selfies
Published: May 21, 2015
Makeup brand Benefit Cosmetics is partnering with beauty retailer Ulta in a social media contest on Instagram where users share photos of their brows for a chance to win products, leveraging consumers’ love of selfies and the current interest in eyebrow shaping.
Coca-Cola offers customized congratulatory drink to grads on Snapchat
Published: May 20, 2015
Coca-Cola is among several big brands targeting interest-based groups on Snapchat through customized ads appearing in user-generated Our Stories around topics such as graduation, popular vacation spots or big events.
Julep tries to win back customers by live streaming product sneak peak
Published: May 18, 2015
Online cosmetics manufacturer and online retailer Julep revealed a sneak peak of next month's installment in its subscription service through a live stream on Google+ with founder/CEO Jane Park to create buzz and boost the brand's image after a recent setback.
Q&A: QVC explains how retailers can make the most of wearables - Mobile Commerce Daily
Published: May 18, 2015
Mobile Commerce Daily today - Q&A: QVC explains how retailers can make the most of wearables; Lilly Pulitzer’s in-store experience blooms with mobile-enabled omnichannel push.
Atlanta Hawks replace team jersey with emojis for fan symbol
Published: May 8, 2015
Professional basketball team Atlanta Hawks have released two mobile applications, including an emoji keyboard, in an attempt to drive greater brand awareness and a deeper connection with fans, hoping emojis will embody a jersey-like badge of honor from true fans.
BCBG Max Azria and Magnum indulge in social media for unique partnership
Published: May 1, 2015
Fashion apparel brand BCBG Max Azria is partnering with Unilever's Magnum Ice Cream brand on a new clothing accessory designed to evoke the texture, look and scent of the frozen products while leveraging social media to generate buzz and boost summer sales for the item.
Social media marketing to the rescue for Marvel
Published: April 28, 2015
Comic book publisher and film producer Marvel Worldwide Inc. is ramping up awareness for an onslaught of new movies coming this summer and next year with Twitter accounts based off its characters in an effort to connect more with fans.
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