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Tag: Mobile Marketer

Total Results: 207

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Mobile Marketer names Mark Hamstra as content director
Published: June 24, 2014
Mobile Marketer, the world’s leading publishing franchise covering mobile-influenced advertising, marketing, media and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.
Mobile Minutes: Amazon, Facebook, BlackBerry, FCC, real-world search
Published: June 19, 2014
Today in mobile marketing - Amazon introduces Fire phone; Facebook launches mobile app that does not require accounts in the social media site; BlackBerry to announce app licensing deal with Amazon; Democrats hope to push FCC to ban fast lanes online; Augmented reality’s next frontier is real-world search.
Turtle Wax shines with mobile social campaign targeting DIY detailers
Published: May 29, 2014
Turtle Wax accelerates its mobile social push with a new initiative that inspires drivers to brag about their freshly detailed car.
Kate Spade's summer Instagram contest perks vacationers
Published: May 28, 2014
Kate Spade launched a new Instagram campaign to jumpstart Memorial Day weekend and the unofficial start of summer.
Have a safe, relaxing Memorial Day weekend
Published: May 23, 2014
Mobile Marketer will not publish on Monday, May 26, in observance of Memorial Day. Thanks to all veterans for your service to our country.
Boston Globe enhances customer service with real-time mobile access to representatives
Published: May 12, 2014
The Boston Globe is now offering home delivery and digital subscribers more comprehensive control of customer service by launching a new support application that features access to a live customer service agent.
Weather applications explore more tightly integrated user experiences
Published: April 1, 2014
Early leaders in mobile marketing, AccuWeather and The Weather Channel are exploring new mobile user experiences to more deeply integrate their strategies.
Mobile Marketer's Mobile Outlook 2014
Published: March 7, 2014
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.
Editorial calendar 2014 for Mobile Marketer
Published: January 23, 2014
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

Coca-Cola exec: Time to scale what is working on mobile
Published: January 16, 2014
NEW YORK – A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference yesterday said that the coming 12 months will be about scaling up several strategies that were determined to work last year.

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