Tag: Mobile Marketer

Total Results: 176

Giselle Tsirulnik promoted to deputy managing editor

Published: November 1, 2011

Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.

IPad users more likely to book travel using their devices: study

Published: September 29, 2011

A new report by Greystripe found that there is a dramatic link between travel activities and tablet usage.

Editorial calendar 2012 for Mobile Marketer

Published: September 28, 2011

Here's the 2012 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

Women in Wireless, MobileFuse host party during Mobile Marketing Week: Pix

Published: September 14, 2011

MobileFuse along with Women in Wireless hosted a cocktail party with a special Career Speed Networking hour in celebration of the first Mobile Marketer-organized Mobile Marketing Week in New York.

Do messaging apps pose a threat to carriers and marketers?

Published: September 12, 2011

While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.

Chevy pushes consumers to dealerships via mobile ads

Published: August 19, 2011

General Motors Co.’s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships.

McCormick beefs up mobile efforts via foursquare promotion

Published: July 7, 2011

Food manufacturer McCormick & Co. is using foursquare this summer to interact with grillers and reward them by checking in to their backyards.

Chicago Fire taps SMS to interact with fans at sports games

Published: July 6, 2011

Major League Soccer team Chicago Fire is using SMS to engage and interact with fans, as well as better target consumers in the future.

Inviting proposals for Mobile Marketing Week Sept. 5-9

Published: June 30, 2011

Mobile Marketer is pleased to announce the launch of Mobile Marketing Week, a global celebration of mobile advertising, marketing and media. Proposals and ideas for celebrations are welcome.