Tag: Mobile Marketer

Total Results: 176

In-app mobile ads grow 100pc in 90 days: InMobi

Published: June 30, 2011

In-application advertisements grew 100 percent in 90 days, reaching 50 million people in the United States, according to a recent study by InMobi.

Ghirardelli Chocolate drives consumers to specialty store locations via mobile ad

Published: June 27, 2011

Ghirardelli Chocolate is bolstering product sales via mobile ads that drive consumers to specialty stores to buy the sweets.

Dictionary.com sees exponential growth in mobile

Published: June 24, 2011

Dictionary.com saw more than 30 million app downloads as of April and engagment levels on mobile are nearly three times more than online.

Local mobile advertising to approach $1B in 2012 as marketers adapt to smartphones

Published: June 24, 2011

The spend on local mobile advertising will approach $1 billion by the end of 2012 as campaign objectives evolve to meet the location-targeting abilities of smartphones, per a study by BIA/Kelsey.

American Express exec: Mobile moves too fast to be left behind

Published: June 17, 2011

NEW YORK - An American Express executive during the 2011 Mobile Marketing Forum discussed the key mobile services companies need to drive their business objectives.

Mobile Marketer's State of Mobile Advertising 2011

Published: June 7, 2011

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

What's happening at ad:tech San Francisco 2011?

Published: April 13, 2011

SAN FRANCISCO - See pictures from Mobile Marketer cocktails April 11, the ad:tech show floor and some of the panels going on at the event.

Mobile Marketer promotes Rimma Kats to staff reporter

Published: March 17, 2011

Mobile Marketer has promoted Rimma Kats to staff reporter on the world’s leading publication covering mobile advertising, marketing, media and commerce.

Submissions invited for new Classic Guide to Mobile Commerce

Published: March 3, 2011

Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

Most mobile apps have no connective tissue to database marketing

Published: February 9, 2011

By Josh Herman

The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.