Tag: Mobile Marketer

Total Results: 176

Mobile Marketer will not publish on Monday, Jan. 17

Published: January 14, 2011

Mobile Marketer will not publish on Monday, Jan. 17, in observance of Martin Luther King Jr. Day. We will resume publication on Tuesday, Jan. 18.

Mobile Marketer's Mobile Outlook 2011

Published: January 12, 2011

The outlook for mobile advertising, marketing and media is dynamite, backed by firepower from Apple, Google, Microsoft, Research In Motion and an array of retailers and brands that get it.

How marketers can use mobile technology to reach baby boomers

Published: January 11, 2011

By Shelly Lipton

While the average age of those using text messaging is still only 35, the Baby Boom Generation is accessible, approachable and represents a huge market segment that can easily be tapped by mobile using the right strategies.

Suzuki focuses on speedy Web experience in HTML5 site design

Published: January 10, 2011

American Suzuki Motor Corp. rolled out an HTML5-based mobile site to service car buyers while on the go.

Reading between the headlines: Making sense of the news in 2010

Published: December 30, 2010

There were many headline-grabbing advancements and initiatives in the areas of mobile marketing, media and commerce in 2010 as the ecosystem overcame challenges to approach mainstream adoption.

Mobile Marketer office closed New Year's Eve

Published: December 30, 2010

The Mobile Marketer office is closed Friday, Dec. 31 in observance of New Year’s Eve.

Changing role of the mobile marketer in cross-channel world

Published: December 29, 2010

By Gib Basett

As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.

Mobile Marketer will not publish on Friday, Dec. 24

Published: December 23, 2010

Mobile Marketer will not publish on Friday, Dec. 24, in observance of Christmas. We will resume publication on Monday, Dec. 27. Please enjoy the holiday.

Announcing the Mobile Marketer Gallery

Published: December 15, 2010

Mobile Marketer is proud to announce its Gallery section comprising user-submitted photos of mobile sightings.

Mobile Marketer's Classic Guide to Mobile Advertising

Published: November 30, 2010

This third edition of Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.