Tag: Mobile Marketer

Total Results: 176

ESPN is Mobile Publisher of the Year

Published: October 22, 2010

ESPN is Mobile Marketer’s Mobile Publisher of the Year due to its all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation.

Lexus boasts superior engineering with in-app mobile ads

Published: September 8, 2010

Lexus is promoting the handling capabilities of its 2011 IS sedan via its multichannel “Wield Precision” campaign that includes in-application mobile ads.

Nonprofits can woo donors with properly executed mobile Web strategy

Published: August 27, 2010

NEW YORK - With the new breed of smartphones and all-you-can-eat data packages, consumers expect the same Web experience on mobile as on the PC. Mobile donors are no different.

Mobile Marketer promotes Dan Butcher to associate editor

Published: July 15, 2010

Mobile Marketer and Mobile Commerce Daily are proud to announce the promotion of Dan Butcher to associate editor.

Google AdWords expands click-to-call option to mobile apps and sites

Published: June 21, 2010

Google has expanded its mobile click-to-call option beyond search ads, letting advertisers include the call to action in ads that appear in mobile applications and sites via the Google Content Network.

Google's inclusion of apps in mobile search results to drive downloads

Published: June 7, 2010

Google’s decision to include iPhone and Android applications in its mobile search results will surely drive downloads for developers and marketers.

What does the draft privacy legislation say about locational data?

Published: June 3, 2010

By Jeffrey Neuburger

Mobile marketers should pay close attention as the draft federal privacy bill aims at one of the fastest-growing practices in mobile marketing – the collection and use of locational data.

Norton announces mobile services to protect users

Published: June 1, 2010

Symantec introduced Norton Everywhere, a three-part initiative featuring mobile that addresses some of the most common issues for smartphones such as device loss and data protection.

British Airways lets consumers book flights via mobile banner ads

Published: May 28, 2010

British Airways is sponsoring The London Evening Standard’s mobile application by running banner ads that let users book flights.

Have a safe, relaxing Memorial Day weekend

Published: May 28, 2010

Mobile Marketer will not publish on Monday, May 30, in observance of Memorial Day. Thanks to all veterans for your service to our country.