Tag: Mobile Marketer

Total Results: 176

4Info CEO writes letter to FTC approving Google/AdMob deal

Published: April 7, 2010

4Info CEO Zaw Thet is all for Google’s acquisition of competing ad network AdMob, claiming the deal will not impact his company’s ability to compete in the mobile space.

Shorthand delivers mobile Web via SMS to consumers without data plans

Published: March 30, 2010

Shorthand Mobile has introduced TextApps, a completely new category of applications that deliver content from top Web sites via SMS in a rich, interactive, graphical interface.

Targeting the urban, multicultural consumer via mobile

Published: March 22, 2010

Considering the urban and multicultural segment over-indexes in mobile media more than 150 percent above the general market, brands and marketers should target this demographic.

Ubisoft click-to-play mobile video ads see 1.3 percent CTR

Published: March 16, 2010

Ubisoft leveraged interactive mobile video and banner ads to promote both the Assassin’s Creed II console game title and its iPhone application.

SMS case study - Coldwell Banker

Published: February 26, 2010

See how Coldwell Banker used SMS to sell real estate in Pittsburgh.

Martha Stewart targets grocery shoppers with first app

Published: February 17, 2010

Martha Stewart Living Omnimedia Inc. has launched its first iPhone application, Martha’s Everyday Food, to extend its brand and reach on-the-go consumers with shopping in mind.

Mobile Marketer's Mobile Outlook 2010

Published: February 4, 2010

Mobile Marketer's Mobile Outlook 2010

Published: February 4, 2010

As Mobile Marketer's Mobile 2010 proves, marketers are integrating mobile into their multichannel plans. Yet another bright year for mobile marketing, media and commerce.

Ralph Lauren is 2009 Mobile Marketer of the Year

Published: January 15, 2010

Polo Ralph Lauren Corp. took first place as 2009 Mobile Marketer of the Year.

The CW takes second place: 2009 Mobile Marketer of the Year

Published: January 14, 2010

The CW television network took second place for the 2009 Mobile Marketer of the Year award.