Tag: Mobile Marketing Association
Total Results: 16
Displaying: 1 - 10- MMA mobile ad guidelines should cover new formats too: Ringleader CEO
- Published: April 28, 2008
- The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.
- Google rightly throws weight behind mobile banners
- Published: April 28, 2008
- It took some time but Google finally bellied up to the bar: The search giant’s move to offer banners for mobile extends the life of an ad unit that refuses to die.
- Mobile Marketing Association releases global mobile advertising guidelines
- Published: April 25, 2008
- The Mobile Marketing Association has released its first set of global mobile advertising guidelines for ads within content on mobile devices.
- Retailers should seriously try mobile marketing
- Published: April 21, 2008
- It’s no secret that retailers have been dealt a blow in the solar plexus with a weak economy. Why don’t they give mobile marketing a shot to get consumers spending again?
- Wunderman, GroupM join the Mobile Marketing Association
- Published: April 17, 2008
- Big guns from the agency world, such as WPP Group plc’s media buying shop GroupM and direct marketing agency Wunderman, have joined the Mobile Marketing Association.
- Mobile Marketing Association invites nominations for awards
- Published: April 16, 2008
- The Mobile Marketing Association is inviting worldwide nominations for its Annual Global Awards program.
- Mobile Marketing Association supports Three Screen Trial
- Published: April 8, 2008
- The Mobile Marketing Association is supporting ioglobal Inc.’s trial of integrated mobile marketing measurement practices.
- MMA chief laments absence of mobile marketers at CTIA
- Published: April 3, 2008
- LAS VEGAS – What does the head of one mobile association feel about the mood at another wireless industry event? Ask Laura Mariott, president of the Mobile Marketing Association.
- Tip for big brands in mobile: Extend existing campaigns
- Published: March 14, 2008
- By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
- MMA names new board for North America
- Published: March 13, 2008
- The Mobile Marketing Association has named a new board of directors for North America, chaired by Coca-Cola Co.’s Tom Daly.
