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Tag: Mobile Marketing Association Forum


Total Results: 4

Big data success includes personal, real-time analytics: Merkle exec
Published: January 31, 2013
SAN FRANCISCO A Merkle executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile marketers can marry real-time and personal analytics to make the most of big data.
Knowing opportunity costs is biggest challenge for mobile email: Knotice exec
Published: January 30, 2013
SAN FRANCISCO A Knotice executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers take to their mobile devices as the first place to open and read email, the biggest challenge for marketers is to understand the opportunity costs around optimizing emails for mobile devices.
Advertisers need deeper mobile analytics in 2013
Published: January 30, 2013
SAN FRANCISCO Marketers need richer findings and engagements if they want to take advantage of mobile this year, according to exhibitors at the 2013 Mobile Marketing Association Forum San Francisco.
What to expect from next week's MMA Forum NYC
Published: June 3, 2010
Attendees of next week's Mobile Marketing Association Forum at New York's Waldorf=Astoria are expecting the event to be very brand focused.
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