Tag: Mobile Marketing Association
Total Results: 39
Displaying: 1 - 10- Coca-Cola exec: Questions on mobile more sophisticated
- Published: November 14, 2008
- CORONADO, CA – Upbeat, eager to learn, busily networking: That sums up the attitude of mobile marketers at the fall Mobile Marketing Forum in this gorgeous oceanside resort outside San Diego.
- Mobile Marketing Association names awards winners
- Published: November 14, 2008
- CORONADO, CA – A packed room of mobile marketers was at hand to salute the winners of the Mobile Marketing Association’s Fourth Annual Global Mobile Marketing Awards last night.
- Consumers more open to mobile marketing: MMA study
- Published: November 12, 2008
- While interest varies by region, a new report from the Mobile Marketing Association and research partner Synovate confirms mobile marketing’s growing acceptance worldwide.
- Mobile Marketing Association updates global Mobile Advertising Guidelines
- Published: October 30, 2008
- The Mobile Marketing Association has released an updated version of its global Mobile Advertising Guidelines.
- Mobile Marketing Association to respond to concern over SMS fee hike
- Published: October 20, 2008
- The Mobile Marketing Association will host a members' forum for discussion around concerns relating to business models for Standard and Premium Rate SMS text messages.
- Verizon SMS fee issue leads to grassroots opposition
- Published: October 16, 2008
- If Verizon Wireless implements its proposed $.03 rate hike the mobile marketing industry will topple over, eventually bringing the carriers down with it, according to industry speculators.
- Mobile Internet World: What's shaping this industry?
- Published: October 3, 2008
- Well folks, it’s that time of the year again. Mobile Internet World 2008 is taking place Oct. 21-23 and it’s the place to be if you want to learn a thing or two from the best of the best.
- What the Wall Street meltdown means for mobile marketing
- Published: September 22, 2008
- Who knows what surprises this week holds, but last week’s events are set to reshape not only Wall Street but marketing spending – at least in the short term. Mobile marketing may be a beneficiary.
- Mobile Marketing Association releases Global Code of Conduct
- Published: July 16, 2008
- The Mobile Marketing Association has released its first global code of conduct to help marketers with ethical guidelines on mobile marketing campaigns.
- Google quietly launches iPhone app, new MMA-compliant image ads
- Published: July 14, 2008
- Google Mobile has quietly made public its first native application for the Apple iPhone and iPod touch, as well as its compliance with Mobile Marketing Association mobile image ads.
