Tag: Mobile Marketing Association
Total Results: 28
Displaying: 11 - 20- Mobile Marketing Association president resigns
- Published: June 4, 2008
- Laura Marriott, president of the Mobile Marketing Association, has resigned after three years heading the world’s leading trade lobby for mobile advertising and marketing.
- Mobile Marketing Association rolls out heavyweights for New York forum
- Published: May 23, 2008
- What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.
- MMA mobile ad guidelines should cover new formats too: Ringleader CEO
- Published: April 28, 2008
- The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.
- Google rightly throws weight behind mobile banners
- Published: April 28, 2008
- It took some time but Google finally bellied up to the bar: The search giant’s move to offer banners for mobile extends the life of an ad unit that refuses to die.
- Mobile Marketing Association releases global mobile advertising guidelines
- Published: April 25, 2008
- The Mobile Marketing Association has released its first set of global mobile advertising guidelines for ads within content on mobile devices.
- Retailers should seriously try mobile marketing
- Published: April 21, 2008
- It’s no secret that retailers have been dealt a blow in the solar plexus with a weak economy. Why don’t they give mobile marketing a shot to get consumers spending again?
- Wunderman, GroupM join the Mobile Marketing Association
- Published: April 17, 2008
- Big guns from the agency world, such as WPP Group plc’s media buying shop GroupM and direct marketing agency Wunderman, have joined the Mobile Marketing Association.
- Mobile Marketing Association invites nominations for awards
- Published: April 16, 2008
- The Mobile Marketing Association is inviting worldwide nominations for its Annual Global Awards program.
- Mobile Marketing Association supports Three Screen Trial
- Published: April 8, 2008
- The Mobile Marketing Association is supporting ioglobal Inc.’s trial of integrated mobile marketing measurement practices.
- MMA chief laments absence of mobile marketers at CTIA
- Published: April 3, 2008
- LAS VEGAS – What does the head of one mobile association feel about the mood at another wireless industry event? Ask Laura Mariott, president of the Mobile Marketing Association.
