Tag: Mobile Marketing Association
Total Results: 31
Displaying: 21 - 30- Mobile Marketing Association invites nominations for awards
- Published: April 16, 2008
- The Mobile Marketing Association is inviting worldwide nominations for its Annual Global Awards program.
- Mobile Marketing Association supports Three Screen Trial
- Published: April 8, 2008
- The Mobile Marketing Association is supporting ioglobal Inc.’s trial of integrated mobile marketing measurement practices.
- MMA chief laments absence of mobile marketers at CTIA
- Published: April 3, 2008
- LAS VEGAS – What does the head of one mobile association feel about the mood at another wireless industry event? Ask Laura Mariott, president of the Mobile Marketing Association.
- Tip for big brands in mobile: Extend existing campaigns
- Published: March 14, 2008
- By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
- MMA names new board for North America
- Published: March 13, 2008
- The Mobile Marketing Association has named a new board of directors for North America, chaired by Coca-Cola Co.’s Tom Daly.
- MMA seeks feedback on global mobile advertising guidelines
- Published: March 10, 2008
- The Mobile Marketing Association is accepting public comment on its global mobile advertising guidelines.
- Mobile marketers must be proactive vis-a-vis regulation
- Published: March 4, 2008
- By David Graff
The last few months have witnessed an extraordinary amount of regulatory activity in the mobile marketing industry. Numerous mobile content marketers are under active investigation.
- Mobile Marketing Association wins new members
- Published: February 28, 2008
- The Mobile Marketing Association has added 33 new members to its ranks, taking its total membership to nearly 600 companies in the mobile space nationwide and overseas.
- Pro-carrier Mobile Advertising Alliance launches
- Published: February 6, 2008
- Five plucky Irish companies launched the Mobile Advertising Alliance to make sure that wireless carriers aren’t marginalized in the mobile advertising marketplace.
- 2008 is the year of image-based campaigns: MMA's Marriott
- Published: January 11, 2008
- As marketers realize the potential of mobile, expect more marketing to take off on the handset. Mobile marketing’s growth trajectory is similar to Internet marketing’s in the late 1990s.
