Tag: Mobile Marketing Association
Total Results: 39
Displaying: 31 - 39- MMA chief laments absence of mobile marketers at CTIA
- Published: April 3, 2008
- LAS VEGAS – What does the head of one mobile association feel about the mood at another wireless industry event? Ask Laura Mariott, president of the Mobile Marketing Association.
- Tip for big brands in mobile: Extend existing campaigns
- Published: March 14, 2008
- By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
- MMA names new board for North America
- Published: March 13, 2008
- The Mobile Marketing Association has named a new board of directors for North America, chaired by Coca-Cola Co.’s Tom Daly.
- MMA seeks feedback on global mobile advertising guidelines
- Published: March 10, 2008
- The Mobile Marketing Association is accepting public comment on its global mobile advertising guidelines.
- Mobile marketers must be proactive vis-a-vis regulation
- Published: March 4, 2008
- By David Graff
The last few months have witnessed an extraordinary amount of regulatory activity in the mobile marketing industry. Numerous mobile content marketers are under active investigation.
- Mobile Marketing Association wins new members
- Published: February 28, 2008
- The Mobile Marketing Association has added 33 new members to its ranks, taking its total membership to nearly 600 companies in the mobile space nationwide and overseas.
- Pro-carrier Mobile Advertising Alliance launches
- Published: February 6, 2008
- Five plucky Irish companies launched the Mobile Advertising Alliance to make sure that wireless carriers aren’t marginalized in the mobile advertising marketplace.
- 2008 is the year of image-based campaigns: MMA's Marriott
- Published: January 11, 2008
- As marketers realize the potential of mobile, expect more marketing to take off on the handset. Mobile marketing’s growth trajectory is similar to Internet marketing’s in the late 1990s.
- A year of education lies ahead
- Published: December 17, 2007
- The UN declared 2008 both as the Year of the Planet Earth and the Year of the Potato. For the Chinese, 2008 is the Year of the Rat. For mobile marketers, it should be the Year of Education.
