Tag: Mobile Marketing Day

Total Results: 17

Mobile advertisers urged to reassess audience, use new technology

Published: February 23, 2011

NEW YORK- Speakers at Mobile Marketing Day took the “new wave” part of the “How a New Wave in Mobile is Driving Performance” panel literally, tying pop culture references to how mobile marketing is becoming more sophisticated.

Mobile Marketing Day 2011: presentations

Published: February 23, 2011

Senior execs from USA Today and National Hockey League along with industry experts discussed the state of mobile marketing at this third-annual event Feb. 22 in New York, organized by Mobile Marketer in conjunction with the Direct Marketing Association.

Register now: Mobile Marketing Day 2011 conference Feb. 22

Published: January 14, 2011

Register now to hear senior execs from USA Today, NHL and Steve Madden along with industry experts discuss the state of mobile marketing at this third annual event Feb. 22 in New York organized by Mobile Marketer in conjunction with the DMA.

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK – Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Best Buy gets it: Mobile is the new portable store

Published: March 8, 2010

Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now.

Google exec: Mobile to soon have more targetability than TV, radio or Internet

Published: March 5, 2010

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK – Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Direct marketers must embrace mobile marketing: panelist

Published: March 5, 2010

NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.

MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.