Tag: Mobile Marketing Day

Total Results: 14

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK � Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Best Buy gets it: Mobile is the new portable store

Published: March 8, 2010

Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now.

Google exec: Mobile to soon have more targetability than TV, radio or Internet

Published: March 5, 2010

NEW YORK � A Google executive revealed the company�s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

Macy�s, Domino�s, Unilever�s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK � A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy�s, Domino�s and Unilever�s Dove Hair Care.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK � Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Direct marketers must embrace mobile marketing: panelist

Published: March 5, 2010

NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.

MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.

Google exec to keynote Mobile Marketing Day March 4 in New York

Published: February 3, 2010

Google will outline its mobile plans and strategy this year at the 2nd Mobile Marketing Day in New York, hosted by Mobile Marketer and the Direct Marketing Association. Registration is open.

Mobile Marketing for Agencies and Media Buyers event on April 28

Published: March 27, 2009

Continuing the Mobile Marketing Day series, the DMA and Napean, owner of this publication, on April 28 will host a targeted event called "Mobile Marketing for Agencies and Media Buyers."

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.