Tag: Mobile Marketing Forum

Total Results: 56

Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement

Published: November 21, 2011

LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.

Mall owner GGP: The higher the offer the more successful the campaign

Published: November 21, 2011

LOS ANGELES – An executive from General Growth Properties – a company that operates and owns 150 malls nationwide – discussed the best ways to use mobile throughout the consumer lifecycle at the Mobile Marketing Forum.

Paramount shifts from branding to conversion-focused mobile strategy

Published: November 18, 2011

LOS ANGELES – A Paramount executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales.

LA Mobile Marketing Forum: A preview

Published: November 3, 2011

The 2011 Mobile Marketing Association’s Mobile Marketing Forum in Los Angeles Nov.16-17 will focus on understanding that mobile is not homogeneous, with speakers from Paramount Pictures, JetBlue Airways, OgilvyOne and Cars.com presenting.

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

Mobile increasingly affecting health industry: panelists

Published: June 21, 2011

NEW YORK – Mobile is changing the way patients receive health care and will impact the way they are treated in the future, per executives at the 2011 Mobile Marketing Forum.

An industry exec’s perspective on last week’s MMA Forum

Published: June 21, 2011

By Jeff Hasen

The MMA mixed so-called “101” content with more advanced discussions, satisfying many and leaving others with the feeling that they had heard the points earlier and often.

NHL exec: Tablets, mobile Web and apps connect brand with fans

Published: June 20, 2011

NEW YORK - An executive with the National Hockey League at the 2011 Mobile Marketing Forum said that mobile applications, tablets and mobile Web sites have helped connect the company with its passionate fans.

MMF attendees see potential of mobile in the retail space

Published: June 17, 2011

NEW YORK - The attendees at the 2011 Mobile Marketing Forum agree that brands see the potential of mobile and are finally incorporating it into their marketing efforts.

Ambitious agenda set for next month’s Mobile Marketing Forum

Published: May 20, 2011

Since last year’s triumphal run, expectations are higher now for the Mobile Marketing Association’s flagship show in New York. The emphasis seems to be on more: more brands, more attendees, more insights.