Tag: Mobile Marketing Forum
Total Results: 11
Displaying: 1 - 10- Déjà vu at mobile, direct marketing shows
- Published: June 16, 2008
- Covering two conferences running concurrently last week in New York – one for mobile marketers, the other for direct marketers – gives cause to use the word malaise.
- Mobile marketing lacks industry collaboration: Motricity survey
- Published: June 13, 2008
- While there’s significant interest in mobile marketing, the channel will not realize its potential for growth until there is greater collaboration across the mobile ecosystem.
- Nokia exec says mobile advertising is at tipping point
- Published: June 12, 2008
- NEW YORK – Mobile advertising is at a tipping point, Nokia’s top mobile brand strategy executive told delegates yesterday at the Mobile Marketing Forum.
- Subscriber behavior is key to targeting: MMF panelist
- Published: June 12, 2008
- NEW YORK – Advertisers need to do whatever it takes to deliver relevant, personal and contextual campaigns to consumers in order to drive click-through.
- Is money a friend of mobile social networking?
- Published: June 12, 2008
- NEW YORK – Responses from a panel of mobile social networking executives at the Mobile Marketing Forum indicate one friend hard to make: money.
- Brands in need of mobile education: MMF panelists
- Published: June 12, 2008
- NEW YORK – Until mobile becomes as simple to buy as television, radio or outdoor, it’ll never reach the scale of traditional media.
- Sears, Fandango add mobile to marketing mix
- Published: June 11, 2008
- NEW YORK – Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.
- Adidas makes a case for mobile at industry shindig
- Published: June 11, 2008
- NEW YORK – Mobile played a key role in sportswear brand adidas' “Basketball is a Brotherhood” campaign featuring six NBA players to promote its Team Signature footwear.
- Please don't ask: "Is this the year of mobile?"
- Published: June 11, 2008
- NEW YORK – Informative and educational: That was the feedback from some executives attending the first day of the Mobile Marketing Association’s Mobile Marketing Forum.
- Mobile Marketing Association rolls out heavyweights for New York forum
- Published: May 23, 2008
- What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.
