Tag: Mobile Posse

Total Results: 15

RIM, Irene, Flurry: News briefs

Published: September 6, 2011

News briefs: RIM PlayBook is the latest tablet to see prices slashed; The Weather Channel had 79.7M page views for Irene; App inventory skyrocketing: Flurry.

Why a mobile CRM strategy is key

Published: September 6, 2011

By Jon Jackson

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS

Published: November 19, 2009

Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.

Ace Hardware mobile campaign sees 18 percent CTR

Published: July 8, 2009

Ace Hardware's idle screen mobile marketing campaign has generated an 18 percent click-through rate.

Dairy Queen mobile ads see 22 percent CTR

Published: April 28, 2009

A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.

Cricket delivers free content, coupons to consumers’ idle screen

Published: April 1, 2009

Cricket Communications Inc. has launched Cricket MyPerks, a free, opt-in service that provides content, along with offers, directly to the home screen of customers' mobile devices.

Jack in the Box launches mobile coupon campaign

Published: January 20, 2009

Fast food franchise Jack in the Box is running a mobile coupon campaign to drive consumers to its restaurants in six states.

Pizza Hut, others run advertiser-sponsored offers on Alltel idle screen

Published: November 21, 2008

Alltel Wireless has launched a new advertiser-supported service that delivers content to the mobile phone's idle screen.

Nickelodeon's Go, Diego, Go mobile campaign claims 30 percent click-through

Published: October 20, 2008

Nickelodeon's Go, Diego, Go Live! event used mobile to fill the seats of the Rose Garden auditorium when their show came to Portland, OR, in July.