Tag: Mobile Video

Total Results: 169

When streaming mobile video, write once and run everywhere

Published: May 22, 2012

By
Chris Faust

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Mobile data traffic takes off, outpacing revenue opportunities

Published: May 16, 2012

As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.

Scion revs up marketing campaign with mobile video ads

Published: May 7, 2012

Automobile manufacturer Scion is building hype around its new iQ model with a series of mobile video advertisements that let consumers learn more about the car.

In-stream mobile video ads generate 89pc completion rate: study

Published: March 2, 2012

Research from mobile ad company Rhythm NewMedia shows that video content has the backbone to hold consumers’ attention.

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

Wireless carriers look to innovate how mobile video is delivered, paid for

Published: January 17, 2012

Wireless carriers are under pressure to meet consumer demands for mobile content consumption and are looking at new ways to deliver and charge for data usage, including letting content providers foot some of the bill.

SMS, QR codes and mobile video get vote of confidence

Published: January 17, 2012

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

Mobile video moving from niche to rich in 2012

Published: January 11, 2012

By Paul Bremer

Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.

Mobile video anticipated to reach 390M consumers by 2016: study

Published: January 10, 2012

Mobile video is on the rise and is expected to be accessible to 390 million consumers by 2016, according to a study from ABI Research.

Top mobile video initiatives of 2011

Published: December 22, 2011

Many brands realized the value behind presenting mobile users with branded experiences that rely on sight, sound and motion to convey a message.