Tag: Mobile Web

Total Results: 355

SMS case study - AnMarc Travel Technology

Published: November 9, 2010

See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.

Sara Lee mobile campaign builds stronger brand relationship with target demo

Published: November 8, 2010

Sara Lee ran a campaign around its Hillshire Farm brands of meat that included a mobile Web site for recipes and coupons, mobile display and SMS integrated in radio spots.

Mobile is crucial part of digital media strategy: Guardian

Published: November 8, 2010

Guardian News and Media has enhanced its mobile site with faster updates and other new features to provide a better experience for consumers and more opportunities for advertisers.

Lufthansa repositions brand image abroad with mobile

Published: November 3, 2010

European airline Lufthansa went mobile after discovering that it lacks brand recognition and has high price-point perception among consumers.

Global mobile advertising revenues will exceed $3.5B this year: study

Published: October 28, 2010

Global revenues from mobile advertising are estimated to cross $3.5 billion in 2010, according to new research from Informa Telecoms and Media.

Steve Madden posts half-million dollars in mcommerce sales in 6 months

Published: October 27, 2010

NEW YORK – A Steve Madden exec revealed at the Mobile Shopping Summit that more than 10.5 percent of his company's total Web traffic is coming from mobile, representing 250 percent growth over the past six months.

Case study - The Los Angeles County Fair

Published: October 27, 2010

See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.

EBay expects $1.5B in mobile revenue by year-end

Published: October 22, 2010

NEW YORK – An eBay executive at the Netbiscuits Partner Day 2010 said that his company’s mobile commerce business will eventually surpass its ecommerce revenue.

Time Inc., Hachette execs go head-to-head on mobile Web versus app debate

Published: October 22, 2010

NEW YORK – While Time Inc. and Hachette Filipacchi Media both have mobile Web sites and applications, executives from each company took different stances on the debate at Netbiscuits Partner Day 2010.

CNN takes fifth place: 2010 Mobile Publisher of the Year

Published: October 18, 2010

Time Warner’s CNN has placed fifth in Mobile Marketer’s Mobile Publisher of the Year awards.