Tag: Mobile Web
Total Results: 54
Displaying: 11 - 20- Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech
- Published: November 6, 2008
- NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.
- Context is key to advertising placement: ad:tech panel
- Published: November 6, 2008
- There is so much information on the Internet that it can be difficult for consumers to find exactly what they are looking for—a pitfall that now applies to the mobile Web.
- More than 100M Americans viewed mobile ads in Q3: Study
- Published: November 4, 2008
- Mobile social network Limbo and market research agency GfK Technology have released their latest Mobile Advertising Report.
- Island Def Jam to serve ads on mobile site
- Published: October 29, 2008
- Music giants Island Records and Def Jam Recordings are monetizing their mobile Web site by selling mobile advertising.
- Consumers prefer mobile Internet over PCs: IBM
- Published: October 24, 2008
- More than 50 percent of consumers would substitute their Internet usage on a PC for a mobile device, according to a study conducted by IBM.
- Carriers becoming primary Internet providers: Vodafone exec
- Published: October 23, 2008
- BOSTON – As the number of mobile devices approaches three times that of PCs worldwide, carriers are becoming the primary Internet access providers, especially in emerging markets.
- 2008 will go down as the year of mobility: Intel exec
- Published: October 23, 2008
- BOSTON - Mobility has reached a tipping point and 2008 will go down as the year of mobility, according to an Intel executive.
- Carriers must develop new business model: Sprint exec
- Published: October 23, 2008
- BOSTON – Carriers must adjust their business model and embrace openness to encourage innovation in order to fuel the Internet-enabled mobility revolution, according to a Sprint executive.
- Gwen Stefani Harajuku perfume runs mobile campaign
- Published: October 21, 2008
- To promote Gwen Stefani's new Harajuku Lovers perfumes, fragrance company Coty launched a marketing campaign that includes a mobile Web site.
- Increased mobile Web usage brings opportunities to marketers: Study
- Published: October 17, 2008
- Mobile Web usage has exploded worldwide, bringing more opportunites for mobile marketers than ever before, according to AdMob’s September 2008 Metrics Report.
