Tag: Mobile Web

Total Results: 355

Mobile commerce success starts with a device-agnostic approach

Published: December 8, 2010

By Kelly O'Neill

The debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.

How to optimize mobile marketing efforts with targeting

Published: December 7, 2010

By Eric J. Hansen

It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not – for several reasons.

Both apps and mobile Web sites should be considered by marketers: study

Published: December 3, 2010

Although applications can be an incredible brand experience and provide an extraordinary level of connectivity with consumers, only a handful of them completely dominate, leaving the rest fighting for an audience, according to a Moosylvania study.

News Corp.’s Myspace unveils new ad-supported mobile properties

Published: December 2, 2010

Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.

UPS expands mobile apps to international markets

Published: November 30, 2010

UPS is extending its UPS Mobile suite of applications and mobile Web site content to customers in Germany, Britain, France, Italy and Canada.

Mobile-friendly Web content explodes as number of mobile sites exceeds 3M

Published: November 23, 2010

The rate of global mobile Web content growth over two years has outpaced the growth of the desktop Internet over that same period, according to dotMobi’s Mobile Web Progress study.

100M mobile consumers in Europe received SMS ads: comScore

Published: November 19, 2010

Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.

Starbucks is 2010 Mobile Marketer of the Year

Published: November 16, 2010

Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery

Published: November 10, 2010

To standardize key metrics for the mobile interactive industry, the Interactive Advertising Bureau and the Mobile Marketing Association have released “Mobile Web Advertising Measurement Guidelines.”