Tag: Mobile ad network

Total Results: 76

Apple seeks to boost iAd adoption by cutting minimum buy in half

Published: February 24, 2011

Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?

So mobile is supposed to save Yahoo?

Published: February 8, 2011

Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?

Millennial Media lands $27.5M to grow ad network

Published: January 6, 2011

Mobile ad network Millennial Media has raised an additional $27.5 million in equity funding that will be used to fund an acceleration of the company’s 2011 global growth plan after tripling its revenues in 2010.

Mojiva taps former AdMob VP to bolster executive team

Published: January 5, 2011

Mojiva Inc., parent company of the Mojiva mobile ad network and mOcean Mobile ad platform, has hired Tony Nethercutt to fill the newly created position of general manager for North America.

How to market your mobile application to No. 1

Published: October 29, 2010

By Scott Dunlap

Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?

Fourth quarter will be watershed moment for mobile advertising: Greystripe

Published: October 25, 2010

Greystripe is forecasting bookings that will put the upcoming fourth quarter at a 600 percent increase in mobile advertising spend from the fourth-quarter 2009 as brands demonstrate unprecedented demand.

How to buy mobile media

Published: October 8, 2010

By Brenna Hanly

With all of the fanfare around mobile, Apple versus Google, the iPad replacing the PC and the allure of the iAd platform, it is appropriate to write a piece about the basics of buying mobile media.

Why view-through is a key component of campaign ROI

Published: September 17, 2010

By Elizabeth Joy Zalman

Can you remember the last time you filled out the order form in the middle of a catalog, mailed it in and awaited your package? Me neither.

Navigating iAd in the evolving mobile ad space

Published: August 30, 2010

By Kevin Bomberry

Apple’s iAd mobile ad network promises to be a new standard for developing and delivering ads for the iPhone ecosystem.

Why click-through rates don’t make sense in mobile

Published: August 11, 2010

By Elizabeth Joy Zalman

As I survey the incredible talent in the mobile space, I am dismayed that the industry continues to use clicks as a proxy for any indication of performance.