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Tag: Mobile advertising

Total Results: 1724

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Campbell's devotes 40pc of media buy to digital, mobile platforms
Published: October 6, 2015
The Campbell Soup Company is launching a new multiplatform campaign, putting a greater focus on mobile and social video to reflect consumers' growing interest in video on these platforms.
10 new trends in fashion retail
Published: October 6, 2015
By Tammy Smulders

Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.

Native app or mobile Web: Where do consumers spend more money?
Published: October 5, 2015
By Ari Weil

By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?

3 factors that deliver better ROI for mobile commerce
Published: October 1, 2015
By Melinda Krueger

While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.

5 tips to prepare for the mobile holiday shopping season
Published: September 30, 2015
By Yigal Carmy

As we are all planning in earnest for the 2015 holiday season, here are a few lessons to keep in mind to make this coming December a month to remember.

Webinar on Oct. 29: Studying Opt-In Rates and Trends to Benchmark Across 15 Industry Sectors
Published: September 28, 2015
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on
good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries.
What are retained versus acquired app users really worth?
Published: September 28, 2015
By Kelsey Ricard

The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.

Making the most of mobile 2FA
Published: September 25, 2015
By Punit Shah

As we move more of our personal data to the cloud, the risk of exposure to cyber criminals, and with it the relevance of 2FA, increases.

5 W’s of digital marketing
Published: September 24, 2015
By Emily Adams

It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.

Mobile experience is key as messaging apps evolve into mini-platforms
Published: September 23, 2015
By Lara Mehanna

A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.

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