Tag: Mobile advertising
Total Results: 323
Displaying: 1 - 10- Mobile advertising spend to rise 80 percent in 2010: Study
- Published: March 17, 2010
- Mobile advertising spend is expected to increase 80 percent this year, but some publishers are struggling to participate in the boom, according to Mojiva.
- Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps
- Published: March 12, 2010
- Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.
- Apple iPad: game-changer or just another screen?
- Published: March 11, 2010
- In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad’s impending release on April 3. But will it live up to the hype?
- Where are the legal minefields in mobile marketing?
- Published: March 8, 2010
- NEW YORK – Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.
- B2B mobile marketing spend will reach $106M in 2014: Forrester
- Published: March 8, 2010
- Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.
- Rubicon Project taps mOcean to take online ad platform mobile
- Published: March 8, 2010
- The Rubicon Project, a digital advertising technology and data company, has partnered with mobile advertising platform mOcean Mobile to launch REVV for mobile.
- Google exec: Mobile to soon have more targetability than TV, radio or Internet
- Published: March 5, 2010
- NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.
- Direct marketers must embrace mobile marketing: panelist
- Published: March 5, 2010
- NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.
- Mobile advertising case study - DoSomething.org
- Published: March 3, 2010
- See how mobile advertising was used to create awareness of DoSomething.org and its short code.
- Capital One runs ads within New York Media’s MenuPages.com app
- Published: February 23, 2010
- Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.













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