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Tag: Mobile advertising


Total Results: 1450

   Displaying: 1 - 10

Building long-term sustainable revenue from audiences
Published: October 1, 2014
By Ian Foley

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

Google enhances mobile display advertising to boost cross-screen branding
Published: September 30, 2014
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
What can the Wolf of Wall Street teach us about mobile marketing?
Published: September 30, 2014
By Fred Hsu

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

Taking the Amazon battle to last-mile delivery seriously
Published: September 29, 2014
Amazon’s decision to experiment with deliveries bypassing traditional delivery companies takes the retail battle to the newest area of competitive advantage: the last mile.
CPG brands’ localized digital activations more influential than TV ads: report
Published: September 26, 2014
CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.
Rise of the enterprise mobile event app
Published: September 26, 2014
By Patrick Payne

The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.

Brands and consumers cannot be friends
Published: September 24, 2014
By Matt Rosenberg

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising
Published: September 23, 2014
By Ari Brandt

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Mobile ad measurement begins to evolve beyond click-through rates
Published: September 19, 2014
The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions served and click-through rates.
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