Tag: Mobile advertising

Total Results: 1061

Office for mobile is key to Microsoft’s future. Anyone home?

Published: May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

Getting to mobile commerce: The build vs. buy decision

Published: May 17, 2013

By Andy O'Dell

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.

6 tips for improving mobile customer experience

Published: May 17, 2013

By Ian Truscott

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

Testing mobile apps: QA can make or break project’s success

Published: May 16, 2013

By Tatyana Mahlaeva

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

Common sense rules in LA Lakers text message lawsuit

Published: May 14, 2013

By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Data dips deeper into the pockets of wireless carriers

Published: May 14, 2013

By Paul Sinclair

Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.

Facebook eyes Waze buy to drive local relevancy

Published: May 10, 2013

In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traffic updates and turn-by-turn directions.

Velti sheds 200 employees in hint of trouble ahead for mobile ad firms

Published: May 9, 2013

Velti, one of the leading mobile advertising and marketing technology firms worldwide, cut an estimated 200 employees from its workforce a couple of weeks ahead of its first-quarter earnings call on May 13.

Mail Online CMO: Mobile is key to delivering a contiguous message

Published: May 9, 2013

Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail's Mail Online.

Mobile’s complex ecosystem is a surmountable challenge

Published: May 8, 2013

While mobile advertising is a growing opportunity, many marketers still view it as a challenge because of the complexity of the ecosystem.