Tag: Mobile advertising

Total Results: 684

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Kia elevates brand via 360-degree mobile strategy

Published: February 6, 2012

International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

Mars M&Ms stirs up hype for new product launch via mobile ads

Published: January 26, 2012

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

US mobile ad spend to reach $2.6B in 2012: study

Published: January 26, 2012

Mobile ad spend in the United States is expected to reach $2.6 billion in 2012, according to a new forecast from eMarketer.

Why now is the time to optimize for mobile

Published: January 25, 2012

By Dash Teter

Despite soaring mobile usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?

Venture capital investment in mobile marketing and advertising skyrocketed in 2011: report

Published: January 24, 2012

Venture capital investments in mobile marketing and advertising grew from $128 million in 2010 to $592 million in 2011, according to a new report from research investment bank Rutberg & Co.

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.