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Tag: Mobile advertising


Total Results: 2155

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Out-of-home media in 2017: Embracing the seismic shift towards audience
Published: January 20, 2017
By Mike Gamaroff

There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.

5 tips for managing complex mobile marketing assets
Published: January 19, 2017
By Eric Barroca

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

7 tips for mcommerce email success
Published: January 17, 2017
By Tushar Patel

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

Mobile loyalty programs are the new modern currency
Published: January 13, 2017
By Amelia Powell

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

6 trends from CES 2017 for marketers
Published: January 12, 2017
By Daniel Hodges

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

5 successful apps and their monetization strategies
Published: January 12, 2017
By Sarah Watkins

Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer engagement. However, what many of them forget to mention is that just getting an app out is not enough.

3 ways retailers can merge digital and physical store strategies
Published: January 11, 2017
By Peter McLachlan

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic "yes" to both of these questions, your organization is not thinking customer-first.

Retailers need to reassess augmented reality, virtual reality
Published: January 10, 2017
By Evan Magliocca

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

From beacons to email: 3 retail marketing predictions
Published: January 9, 2017
By Douglas Baldasare

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

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