Tag: Mobile advertising

Total Results: 323

Mobile advertising spend to rise 80 percent in 2010: Study

Published: March 17, 2010

Mobile advertising spend is expected to increase 80 percent this year, but some publishers are struggling to participate in the boom, according to Mojiva.

Mercedes Benz, Microsoft run ads within CBS Sports� NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network�s new iPhone applications.

Apple iPad: game-changer or just another screen?

Published: March 11, 2010

In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad�s impending release on April 3. But will it live up to the hype?

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK � Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

B2B mobile marketing spend will reach $106M in 2014: Forrester

Published: March 8, 2010

Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.

Rubicon Project taps mOcean to take online ad platform mobile

Published: March 8, 2010

The Rubicon Project, a digital advertising technology and data company, has partnered with mobile advertising platform mOcean Mobile to launch REVV for mobile.

Google exec: Mobile to soon have more targetability than TV, radio or Internet

Published: March 5, 2010

NEW YORK � A Google executive revealed the company�s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

Direct marketers must embrace mobile marketing: panelist

Published: March 5, 2010

NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.

Mobile advertising case study - DoSomething.org

Published: March 3, 2010

See how mobile advertising was used to create awareness of DoSomething.org and its short code.

Capital One runs ads within New York Media�s MenuPages.com app

Published: February 23, 2010

Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.