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Tag: Mobile advertising


Total Results: 2033

   Displaying: 1 - 10

Understanding mobile advertising trends: Smartphone vs. tablets
Published: August 23, 2016
By Etai Eitany

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

How wireless carriers can compete with Facebook, Google and WhatsApp
Published: August 23, 2016
By Peter Rinfret

According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.

The problem with mobile games and ads
Published: August 22, 2016
By Mark Robinson

With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.

Why Pinterest is a platform that marketers cannot ignore
Published: August 22, 2016
By Neil Cunningham

Research has revealed the extent of Pinterest's commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.

US Virgin Islands heats up mobile CTR with trigger-based marketing
Published: August 19, 2016
The U.S. Virgin Islands’ tourism board leveraged weather data signals to trigger display and social campaigns, resulting in a 22.5 percent increase in the click-through rate on mobile and a 20 percent increase on desktop.
Customer support is your brand’s untapped secret weapon
Published: August 19, 2016
By Barry Coleman

We researched the 25 top-grossing mobile applications in the iOS and Google Play stores. What we found was startling – customer support was minimal or absent from these applications, many just offering an FAQ page or inquiry form as recourse for users.

Is your location data actionable?
Published: August 19, 2016
By Tari Haro

Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you.

4 benchmarks for judging quality of leads
Published: August 18, 2016
By William Wickey

As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.

4 steps to make mobile marketing more effective
Published: August 17, 2016
By Noor Naseer

When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.

Millennial women and visual platforms
Published: August 16, 2016
By Stacy DeBroff

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

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