Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mobile advertising


Total Results: 1467

   Displaying: 1 - 10

6 mobile holiday must-haves to eliminate friction
Published: October 30, 2014
By Melinda Krueger

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

Why the banner is dead on mobile
Published: October 29, 2014
By Kunal Gupta

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

5 things to avoid in mobile commerce this holiday season
Published: October 24, 2014
By Wilson Kerr

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

Inviting opinion pieces on mobile marketing
Published: October 23, 2014
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

Mobile ad revenues jump 76pc as everyday use grows: IAB
Published: October 21, 2014
Marketers’ spend on mobile advertising reached $5.3 billion in the first half of 2014, up from $3 billion during the same period a year ago, according to a new report from the Interactive Advertising Bureau.
Are in-store tablets the right prescription for retail effectiveness?
Published: October 21, 2014
By Jerry Rightmer

In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

Why good product design is a marathon, not a sprint
Published: October 20, 2014
By Ben Jordan

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

Why video is dominating mobile
Published: October 16, 2014
By Ian Mullins

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

Regaining consumer attention for retailer apps through beacon marketing
Published: October 15, 2014
By Michael Trepeta

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?