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Tag: Mobile advertising


Total Results: 26

   Displaying: 1 - 10

Apple iPhone usage of Wi-Fi grows: AdMob report
Published: May 15, 2008
Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
Nokia introduces ads in WidSets widgets service
Published: May 13, 2008
Nokia, the world's No. 1 handset maker, will leverage its devices and audience reach by accepting mobile advertising within its WidSets service.
How to size your mobile media buy
Published: May 13, 2008
By Tony Nethercutt

In this two-part series about media buying for the mobile Web, I’m covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.

Yahoo devises mobile-first strategy for ad campaigns
Published: May 8, 2008
Fresh from fending off suitor Microsoft Corp., online giant Yahoo is ready to introduce services and tackle campaigns with a new mobile-first strategy.
Marchex enters mobile with call-based ads for networks
Published: May 1, 2008
Online advertising firm Marchex Inc. has entered the mobile market to offer call-based ad services to key mobile partners.
On-deck mobile social networking revenue to reach $412M in 2012: Study
Published: April 29, 2008
A new study claims that revenue from on-deck mobile social networking services nationwide will reach $412 million in 2012.
MMA mobile ad guidelines should cover new formats too: Ringleader CEO
Published: April 28, 2008
The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.

Mobile Marketing Association releases global mobile advertising guidelines
Published: April 25, 2008
The Mobile Marketing Association has released its first set of global mobile advertising guidelines for ads within content on mobile devices.
Associated Press picks platform for Mobile News Network
Published: April 25, 2008
The Associated Press has picked a platform for the launch this quarter of its Mobile News Network.
Key tips on buying media for mobile advertising
Published: April 18, 2008
By Tony Nethercutt

This month I begin a two-part series covering the media buying fundamentals of mobile advertising. After I cover media buying, I will shift my focus to the creative fundamentals of mobile advertising.

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