Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mobile advertising


Total Results: 1829

   Displaying: 1 - 10

Announcing Mcommerce Summit 2016 New York May 5
Published: February 5, 2016
Register now for the nation's No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
3 challenges facing mobile programmatic buyers
Published: February 4, 2016
By Karl Stillner

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

User acquisition via social platforms
Published: February 1, 2016
By Itamar Benedy

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Published: January 29, 2016
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore on Feb. 25 for an educational, hour-long webinar at 2 p.m. where they will explain what to include in your digital roadmap for the coming year.
What is wrong with Apple?
Published: January 29, 2016
By Howard Yu

To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.

Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Effect of time and location on sports fan engagement using mobile
Published: January 28, 2016
By John McCauley

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

3 trends that will define mobile retail marketing in 2016
Published: January 27, 2016
By Pat Dermody

Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.

Payments: The last mile of online customer intimacy
Published: January 26, 2016
By Kurt Bilafer

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.

Please click here to register now!