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Tag: Mobile advertising

Total Results: 2080

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Marketing to the Smartphonista: A new generation of digital buyers
Published: October 21, 2016
By Harris Bernstein

These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.

4 bases to cover on mobile surveys
Published: October 20, 2016
By Ray Beharry

A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”

Urgency for luxury brands to adopt mobile clienteling
Published: October 19, 2016
By Kevin Nix

If luxury retailers do not get on board, they will soon be eclipsed by mainstream retailers – and that is not good for appearances or the bottom line.

Combining affinity with proximity is key to location-based marketing
Published: October 18, 2016
By Jeffrey Sampson

Proximity without affinity produces a flood of false positives.

Fast fashion: How modern retailers can keep pace with big brands
Published: October 17, 2016
By Brandon Levey

For luxury brands, the very art that motivates designers to create clothing is threatened when a 9-12 month planning period simply will not cut it against brands such as Zara or H&M that can churn out off-the-runway looks in mere weeks.

Creative must drive programmatic advertising strategy
Published: October 14, 2016
By Jeffrey Finch

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.

Tips for app store optimization
Published: October 13, 2016
By Dave Bell

The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.

Increasing ad costs reveal marketers’ growing interest in Android: report
Published: October 12, 2016
Cost per thousand impressions for ads on the Android platform are showing steady growth year over year before booming 112 percent this past year, indicative of growing interest in the platform, according to a new report from Fiksu DSP.
How to optimize your monthly retargeting budget
Published: October 12, 2016
By Daniel Surmacz

Establishing a proper retargeting plan – whether you are on a strict closed budget or an open monthly spend – for advertising activities via real-time bidding is key.

Multi-device holiday merchandising: Creating personalized product discovery journeys
Published: October 11, 2016
By Pavan Sondur

The key to creating a superior mobile shopping experience begins with the understanding that mobile search matters.

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