Tag: Mobile advertising
Total Results: 26
Displaying: 1 - 10- Apple iPhone usage of Wi-Fi grows: AdMob report
- Published: May 15, 2008
- Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
- Nokia introduces ads in WidSets widgets service
- Published: May 13, 2008
- Nokia, the world's No. 1 handset maker, will leverage its devices and audience reach by accepting mobile advertising within its WidSets service.
- How to size your mobile media buy
- Published: May 13, 2008
- By Tony Nethercutt
In this two-part series about media buying for the mobile Web, I’m covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.
- Yahoo devises mobile-first strategy for ad campaigns
- Published: May 8, 2008
- Fresh from fending off suitor Microsoft Corp., online giant Yahoo is ready to introduce services and tackle campaigns with a new mobile-first strategy.
- Marchex enters mobile with call-based ads for networks
- Published: May 1, 2008
- Online advertising firm Marchex Inc. has entered the mobile market to offer call-based ad services to key mobile partners.
- On-deck mobile social networking revenue to reach $412M in 2012: Study
- Published: April 29, 2008
- A new study claims that revenue from on-deck mobile social networking services nationwide will reach $412 million in 2012.
- MMA mobile ad guidelines should cover new formats too: Ringleader CEO
- Published: April 28, 2008
- The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.
- Mobile Marketing Association releases global mobile advertising guidelines
- Published: April 25, 2008
- The Mobile Marketing Association has released its first set of global mobile advertising guidelines for ads within content on mobile devices.
- Associated Press picks platform for Mobile News Network
- Published: April 25, 2008
- The Associated Press has picked a platform for the launch this quarter of its Mobile News Network.
- Key tips on buying media for mobile advertising
- Published: April 18, 2008
- By Tony Nethercutt
This month I begin a two-part series covering the media buying fundamentals of mobile advertising. After I cover media buying, I will shift my focus to the creative fundamentals of mobile advertising.
