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Tag: Mobile advertising


Total Results: 2178

   Displaying: 91 - 100

Experience key as mobile moves to center of planning and strategy
Published: October 31, 2016
By Kyle Christensen

While customer experience is hardly a new concept in the marketing world, recent mobile developments underscore the extent to which experience matters more than technology.

3 reasons your mobile campaign should pull, not push
Published: October 28, 2016
By Andrew J. Chapin

These days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy.

Travel brands poised to grow exponentially with mobile marketing
Published: October 27, 2016
By Tony Tie

Some estimates say that by 2017, more than 30 percent of online travel bookings will be made on a smartphone.

Mobile customers want these 3 things from luxury brands
Published: October 26, 2016
By Anthony Nicalo

Performance used to be synonymous with BMW, convenience was a personal shopper at Bergdorf Goodman, and on-demand meant Jeeves bringing up a bottle from the cellar.

Starbucks looks to embody a local coffee shop with venue-specific recipes
Published: October 25, 2016
Starbucks is adding another layer in its effort to be big business but with a local coffee shop feel, through its campaign on social media that highlights real baristas and their own recipes.
How to drive influencer engagement through retail
Published: October 25, 2016
By Maurice Bernstein

Recent studies suggest that recommendations from social influencers hold as much weight as those made by family and friends.

How to get mobile-ready this holiday season
Published: October 25, 2016
By Alan S. Knitowski

As the holidays approach, mobile has the ability to make or break retailers’ peak shopping season.

SMS is not email
Published: October 24, 2016
By Kalin Kassabov

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

Marketing to the Smartphonista: A new generation of digital buyers
Published: October 21, 2016
By Harris Bernstein

These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.

4 bases to cover on mobile surveys
Published: October 20, 2016
By Ray Beharry

A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”

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