Tag: Mobile advertising

Total Results: 1064

Louis Gump, former CNN Mobile boss, sets his sights on local media

Published: March 1, 2013

The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.

59pc of users as comfortable with mobile advertising as with TV, online ads: study

Published: February 28, 2013

Mobile is increasingly the core platform through which consumers access the Internet and engage with brands, with more mobile users becoming as comfortable with mobile advertising as they are with TV or online ads, according to a new report from InMobi.

McDonald’s solidifies mobile reign with new app, rich media advertising campaign

Published: February 25, 2013

McDonald’s is using a new mobile application and rich media advertising to get the word out about its Fish McBites products.

Budweiser ramps up social efforts for Black Crown product with mobile

Published: February 25, 2013

Anheuser-Busch's Budweiser is getting consumers hyped up about its Black Crown beer through a new mobile campaign that aims to amplify its Facebook presence.

Do not strand your sales force – mobilize them

Published: February 25, 2013

By Sam Gaddis

It is sink or swim in the world of mobile sales, and one misguided strategic decision can leave an organization gasping for air.

Facebook’s mobile opportunity this year with social context

Published: February 21, 2013

By Rob Jewell

It is on pretty good authority that mobile has been touted as Facebook’s next billion-dollar opportunity. Facebook currently has 1 billion users, 600 million of whom access the social network on a mobile device.

Luxury hoteliers’ mobile apps become adolescents

Published: February 20, 2013

By Carol Banks Setter

Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.

Dunkin’ Donuts puts Twitter at the center of new mobile campaign

Published: February 19, 2013

Dunkin’ Donuts is continuing to make Twitter a focal point of its overall marketing strategy by implementing mobile into the mix.

Why be mobile-first when you can be mobile-always?

Published: February 19, 2013

By Vanessa Horwell

This is a land that puts a premium on “being first” – home to the world’s first electric chair execution (Go USA!); the launch of Albert II, the first monkey in space; and the first obesity drug approved for dogs (yes, that is correct).

Wall Street Journal debuts mobile site with intentional design approach

Published: February 15, 2013

The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.