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Tag: Mobile advertising

Total Results: 1774

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Why luxury brands must invest more in digital advertising
Published: August 14, 2015
By Ana Andjelic

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.

Q2 2015 mobile site performance benchmark report
Published: August 13, 2015
The fourth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
How wearables hold potential for consumers and brands
Published: August 13, 2015
By Philippe Benitez

IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.

Tips for building a luxury brand on Instagram
Published: August 12, 2015
By Gideon Kimbrell

Too many high-end brands shy away from Instagram out of fear that they cannot control their image.

Why Bluetooth could be the game-changer in mobile payments
Published: August 11, 2015
By Abrar Siddiqui

The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.

Why your business should not opt-out of SMS marketing
Published: August 7, 2015
By Brittany Bentz

The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.

New York Times’ mobile ads focus on targeting meaningful moments
Published: August 5, 2015
The New York Times is launching a new advertising solution for mobile that leverages user data to serve targeted content at relevant times and places throughout the day.
Growing concerns over ad viewability: 3 reasons brands should go in-app
Published: August 4, 2015
By Craig Palli

Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.

IoT Influencer Summit: Thoughts and impressions
Published: August 3, 2015
By Michael Becker and Max Thorpe

In one way or another, the Internet of Things is playing a larger role in every company’s future and client interactions. At a minimum, every company must start planning now for how IoT will affect their business.

HENRYs can help high-end marketers rethink definition of millennials and luxury itself
Published: August 3, 2015
By Noah Tratt

Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.