Tag: Mobile advertising

Total Results: 684

How to actualize mobile’s promise

Published: August 9, 2011

By Tsafrir Peles

Mobile advertising is expected to grow from $1.6 billion worldwide in 2010 to $3.3 billion in 2011, and will reach $20.6 billion by 2015, according to Gartner research.

Old Navy strengthens mobile strategy via targeted summer campaign

Published: August 4, 2011

Old Navy is targeting Pandora listeners and increasing its summer sales via a mobile initiative that includes audio and banner ads that drive consumers to its mobile site, as well as in-store locations.

Procter & Gamble’s Secret iAd campaign raises awareness on bullying

Published: August 1, 2011

Procter & Gamble’s Secret deodorant is raising awareness about bullying via an interactive “Mean Stinks” iAd campaign.

Dole highlights “Find Your Inspiration’ campaign with mobile components

Published: August 1, 2011

Dole is using mobile advertising and QR codes to engage consumers in its salad-specific “Find Your Inspiration” multichannel campaign.

Location-based advertising without the fear factor

Published: August 1, 2011

By Sheila Buckley

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?

Microsoft, ComScore, Jumptap: News briefs

Published: July 20, 2011

News briefs: Microsoft outperforms AdMob for in-app advertising; Mobile map use grows 39pc in past 12 months: ComScore; Mobile auto site traffic growing faster than online: Jumptap.

Mobile to grow to $1.2B by 2011 – faster than PC, Web advertising: J.P. Morgan

Published: July 19, 2011

Mobile advertising has reached critical mass and will double this year to reach a total of approximately $1.2 billion, according to a new report by J.P. Morgan.

Jack Daniels strengthens brand awareness via mobile sweepstakes campaign

Published: July 15, 2011

Jack Daniels is offering consumers a VIP trip of a lifetime to Las Vegas via a mobile campaign that features its new Tennessee Honey whiskey.

Best Buy drives back-to-school sales via targeted mobile advertising campaign

Published: July 14, 2011

Best Buy is running a highly targeted campaign that features offers and local store inventory to drive consumers to its mobile properties and store locations.

Mojiva using investment to support recent mobile advertising wins

Published: July 13, 2011

Mojiva Inc. recently raised $25 million to help build out its mobile advertising network and ad serving platform while addressing the growing interest in mobile from agencies and brands.