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Tag: Mobile advertising

Total Results: 1353

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Demand more from your mobile ad spend: Measure what matters
Published: December 31, 2013
By Chuck Moxley

To know they have created successful, effective campaigns that enhance the bottom line, brands must use mobile advertising that is measureable. This is not negotiable.

With the rise in mobile-first and mobile-only consumers, what happens to the second screen?
Published: December 30, 2013
By Jeremy Ozen

For me, my device is my first screen, for some others, a mobile device might be the only screen. So what does this mean for advertisers looking to reach my peers and I? Does the idea of cross-screen media plans disappear?

Looking back at 2013: Report card on top mobile predictions
Published: December 27, 2013
By Ritesh Bhavnani

At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.

Bigger mobile ad budgets, more device use expected
Published: December 26, 2013
The coming year promises to be even better than 2013 was to mobile marketers, with a pair of new reports pointing to bigger budgets and more opportunities to reach mobile users coming down the pike.
Mobile’s effect on the payments landscape
Published: December 26, 2013
By Jeremy Gumbley

A recent comScore report revealed that there were one billion credit and debit cards in circulation in the U.S. in 2012 – approximately three cards for every person.

Top 10 mobile advertising campaigns of 2013
Published: December 24, 2013
This year, Macy’s, Ford and McDonald’s led the pack in big brands leveraging new types of mobile advertising that up the ante in mobile’s potential to propel brand awareness and revenue streams.
Visual search may offer deeper mcommerce engagement
Published: December 24, 2013
By Erika Racicot

Recent advancements in the area of visual search are setting the stage for a major shift in how people interact with the world around them and how those selling can better interact with those buying.

How the mobile phone is the conduit for the multiscreen era
Published: December 24, 2013
By David D. Cole Jr.

As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.

Are mobile social ads overhyped?
Published: December 23, 2013
The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.

Consumer malaise or economic malaise, what came first?
Published: December 23, 2013
By Marie Driscoll

We have been monitoring consumer spending trends the past month, attempting to gauge the strength of holiday sales and gain insight into 2014. So far, it does not look so good.

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