Tag: Mobile advertising

Total Results: 745

Google cans WAP support on AdMob to pursue app developers

Published: September 7, 2011

By drawing a stronger distinction between AdMob and AdSense, Google hopes to improve the in-app ad experience and build a stronger position with developers.

FedEx rich-media mobile ad highlights shipping services

Published: August 31, 2011

FedEx is driving awareness for its golf club shipping services via a rich-media ad that is running within the CBS Sports iPhone app.

Dunkin' Donuts continues mobile push via targeted interactive campaign

Published: August 29, 2011

Dunkin' Donuts is continuing to dip its toes in the mobile space via a targeted campaign that not only promotes its Coolatta drinks, but lets consumers find their favorite flavor.

Coca-Cola marries mobile, social in marketing initiative

Published: August 23, 2011

Coca-Cola Co. is using mobile advertising to ramp up its Facebook presence and further engage beverage lovers with its brand.

Lexus campaign drives engagement for CT Hybrid

Published: August 23, 2011

Lexus is targeting women with rich-media mobile ads to drive engagement for the new CT Hybrid.

Evian boasts mobile presence via interactive campaign

Published: August 22, 2011

Evian is raising its mobile profile via new targeted banner ads that lead users to videos, a mobile app and the company’s Facebook page.

PepsiCo’s SoBe encourages beverage purchases via interactive rich-media mobile ad

Published: August 17, 2011

PepsiCo’s SoBe is targeting men for its interactive “Try Everything” campaign that features supermodel Kate Upton and lets users try not to break their focus when competing in a staring contest with her.

Finance sector’s mobile ad spend up more than 1,000pc: Millennial Media

Published: August 15, 2011

The finance sector increased its spend on mobile during the second quarter of 2011 by 1,095 percent, according to a new report by Millennial Media.

Warner Bros. targets mobile, social users for “Final Destination 5” campaign

Published: August 12, 2011

Warner Bros. is running a mobile and social ad campaign that drives awareness for its new film “Final Destination 5” among movie fans that frequent social networking sites.

Target offers time-sensitive deals via mobile promotion

Published: August 12, 2011

Target is offering discounts on must-have back-to-college products via a new promotion that rewards the first 1,000 consumers who “Like” the deal.