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Tag: Mobile advertising


Total Results: 1654

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Making online and mobile more profitable for the holidays
Published: December 24, 2014
By Rory Dennis

Fast delivery of high-quality content is essential during the busy holiday season. The simplest way to do this is by giving the consumer quick access to purchase the products that they desire.

Mobile advertising goes interactive
Published: December 23, 2014
By Ashley Eckel

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.

Synching mobile payments and loyalty programs
Published: December 22, 2014
By Dennis Armbruster

It is not a significant jump to say that all mobile transactions will eventually be reduced to a single scan or tap. This is not just for payments, either – redeeming offers and earning loyalty currencies, all of it will happen seamlessly.

Key techniques to get brands through holiday downloads
Published: December 19, 2014
By Harish Thimmappa

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

5 marketing requirements for luxury customer engagement in 2015
Published: December 17, 2014
By Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

How mobile changes marketing
Published: December 16, 2014
By Steve Gershik

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

ABCs of content marketing and why it matters to brands
Published: December 15, 2014
By Dana Drissel

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

Mobile makes the “last millisecond” the “last inch” for in-store experiences
Published: December 12, 2014
By Kevin Lindsay

Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.

Kiip integrates Apple Pay with rewards-based ads for direct sales
Published: December 11, 2014
Kiip is the first mobile advertising platform to integrate Apple Pay, enabling brands to make their rewards for engaging with an ad instantly redeemable.
An untapped advertising opportunity during the holidays
Published: December 11, 2014
By Stephanie Bauer Marshall

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

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