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Tag: Mobile advertising

Total Results: 1940

   Displaying: 151 - 160

The biggest mobile marketing wins and losses of 2015
Published: December 18, 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
Holy trinity of digital: Mobile video, data and artificial intelligence
Published: December 17, 2015
By Stephen Upstone

We live in a world of information-overload. On average, we see 362 advertising messages per day, but only 12 will make a significant impression.

Pantene tangles attempt to merge mobile content, commerce
Published: December 16, 2015
Procter & Gamble’s Pantene is the latest in a growing list of marketers trying to merge content with commerce to target millennials, but the brand’s campaign is more intrusive than fun.
Transforming mobile advertising into mobile customer care
Published: December 16, 2015
By Rob Malcolm

A recent survey found that 73 percent of brands think they care for consumers, while only 36 percent of consumers agree, highlighting a major, yet easily avoidable, problem in the consumer/brand relationship.

Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
What is driving the surge in media M&A activity?
Published: December 15, 2015
By Jim Porçarelli

We are hearing from media executives across departments and title levels who predict that M&A activity will increase. Prime M&A targets for media companies will be digital companies.

Striking the balance between content and ads in a mobile-first world
Published: December 14, 2015
By Matt Sussberg

Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.

Brands and publishers need to reorient for vertical video
Published: December 11, 2015
By Zohar Dayan

After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.

Turning holiday slowdown into treasure
Published: December 10, 2015
By Emily Adams

For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.

3 tips to develop a cross-device marketing and measurement strategy
Published: December 9, 2015
By Aman Khanna

Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising.

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