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Tag: Mobile advertising

Total Results: 2037

   Displaying: 151 - 160

Effective mobile engagement and why marketers are not applying it
Published: April 7, 2016
By Scott Anderson

According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.

Beacons bring attribution within reach for brands and retailers
Published: April 6, 2016
By Matthew Davis

The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.

It’s 4 a.m., do you know where your message is?
Published: April 5, 2016
By Melinda Krueger

And when should marketers send out messages?

Moving from passive to interactive viewership with apps
Published: April 4, 2016
By Lahary Ravuri

Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.

Amazon Books and the mythical wormhole
Published: April 1, 2016
By Gary Schwartz

Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Noble’s business, now testing the waters as a physical store?

How ad blocking will affect mobile marketing
Published: March 31, 2016
By Fred Joseph

The rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers.

Cartier flaunts simple yet sophisticated design via interactive touch points
Published: March 30, 2016
French jeweler Cartier is raising awareness for its new Clé de Cartier timepieces among the affluent audience of Condé Nast’s Architectural Digest.
3 lessons mobile advertising can learn from display’s mistakes
Published: March 30, 2016
By Phil Guest

It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate.

Ad-blocking racket kills $32B display advertising business?
Published: March 29, 2016
By Michael Korsunsky

Is all advertising evil? Should the consumer be protected from any and all ads?

How technology is reimagining remittances
Published: March 29, 2016
By John Kunze

Global remittances represent an estimated $600 billion opportunity, yet today this primarily cash-based system of sending money abroad can be time-consuming, insecure and expensive.

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