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Tag: Mobile advertising

Total Results: 1351

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Auto-dialing compliance elicits confusion, costly consequences
Published: October 22, 2013
By Becky Burr

The business of telephone solicitations just got a bit more confusing. The FCC recently began enforcing new, more stringent consent requirements aimed at protecting consumers from receiving unwanted telephone solicitations.

State Farm marries mobile video, location to spark leads
Published: October 21, 2013
State Farm has launched a new interactive iAd campaign that puts consumers in control of their experience to ultimately generate a sales lead.
Trusting instincts for consumer demand over so-called best practices
Published: October 21, 2013
By Melinda Krueger

Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.

Why a one-Web approach works better than mobile Web
Published: October 18, 2013
By Ted Verani

Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.

What your service provider is not telling you about new TCPA rules for SMS/MMS marketing
Published: October 17, 2013
By Michael Ahearn

Many "Armageddon dates" have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

Need for less data and more exclusive content
Published: October 16, 2013
By Dan Israel

Many companies pay lip service to this idea of letting customers and employees co-create content, experiences and even product development.

6 geofencing tips for retailers to deliver targeted advertising
Published: October 15, 2013
By Preetham Venkatesh

Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.

Advertisers should consider audio mobile ads and premium experiences
Published: October 14, 2013
By Christopher Glode

With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.

Panic not necessary for compliant SMS messaging programs
Published: October 11, 2013
By Tim Miller

There is a small minority of marketers that is interpreting the new TCPA rules to imply that everyone must start over and re-opt-in everyone in their database, essentially wiping out years of investment in MMA- and CTIA-compliant, consumer-centric, best-practice marketing.

How marketers can understand and maximize mobile data
Published: October 11, 2013
By Khurrum Malik

Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.

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