Tag: Mobile advertising

Total Results: 1066

4 global mobile commerce trends to watch

Published: January 2, 2013

By Liz Elting

Experts have declared that the consumer mobile experience has officially eclipsed the desktop experience on a worldwide scale.

Starbucks is 2012 Mobile Marketer of the Year

Published: December 31, 2012

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

When digital and analog meet

Published: December 31, 2012

By Tammy Chung

We look for the gratification and intimacy that the physical world provides us, while at the same time demand digital experiences that fit with our on-demand lifestyle.

Porsche revs up marketing efforts with mobile

Published: December 27, 2012

Luxury car manufacturer Porsche is using mobile to promote its new 911 Carrera 4S and encouraging consumers to learn more about it.

Webinar on Jan. 24: Holiday mobile marketing recap: What worked, what didn't and lessons learned

Published: December 27, 2012

The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

Paramount Pictures continues to rely on mobile to drive film awareness

Published: December 27, 2012

Paramount Pictures is giving mobile the lead role in its marketing efforts to help drive awareness for its latest film, “The Guilt Trip.”

Kraft flaunts products via mobile ad campaign

Published: December 26, 2012

Kraft is continuing to make mobile a focal point of its marketing strategy with a new advertising campaign that promotes the company’s products.

Are brands missing a trick with mobile?

Published: December 24, 2012

By Dave Katz

The basic theory of advertising is that brands seek to be placed in front of their audiences, whilst maintaining as positive an ROI as possible.

Facebook overtakes Google in mobile display ad revenues

Published: December 19, 2012

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Smartphone camera to influence mobile marketing and commerce in 2013

Published: December 19, 2012

By Julie Cunningham

The rapid adoption of smartphones and tablets offers a new opportunity for retailers, banks and insurance providers to take advantage of a feature that is unique to mobile devices and tablets: the camera.