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Tag: Mobile advertising


Total Results: 1916

   Displaying: 151 - 160

Mobile's frothy, foamy funnels
Published: November 20, 2015
By Adam Lavine

Why do marketers spend more chasing new audiences instead of rewarding and retaining brand loyal audience?

Inviting nominations: Mobile Marketer Awards 2015
Published: November 19, 2015
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2015 by brands, retailers, marketers, agencies and publishers.
5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
Published: November 19, 2015
By Jeff Hasen

The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.

Tiles, proxies and exact places: Building location audience profiles
Published: November 18, 2015
By Alistair Goodman

As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.

Eliminating ad tax deduction could hasten move to mobile advertising
Published: November 17, 2015
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy according to a new report from the Association of National Advertisers it might also benefit the mobile marketing industry.
6 ways to improve the checkout experience
Published: November 17, 2015
By Haresh Kumar

Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop.

How to prepare for increased mobile traffic over the holidays
Published: November 16, 2015
By Emily Adams

If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season.

Mobile ad blocking: Shifting the advertising paradigm
Published: November 13, 2015
By Spiro Mifsud

While Apples iOS9 ad-blocking feature presents quite the conundrum for advertising industry players, it is a long-overdue opportunity to impress customers.

3 factors to consider when evaluating an app idea
Published: November 12, 2015
By Lahary Ravuri

The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.

Maximizing mobile behind-the-scenes in time for the holidays
Published: November 11, 2015
By Kyle Metcalf

As mobile shopping continues to increase, retailers cannot ignore their mobile sites and applications when prepping for the 2015 holiday shopping season.

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