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Tag: Mobile advertising

Total Results: 2065

   Displaying: 151 - 160

One year on, Apple Watch and wearables are increasing BLE usage on smartphones
Published: May 4, 2016
By Kevin Hunter

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

Three-course meal of the back-to-school season
Published: May 4, 2016
By Matt Kates

As the school year drags into its final stretches, marketers already have their back-to-school campaigns in the works. Back to school ranks as the second-largest shopping season of the year, with spending continuing to rise over the last three years.

Vibes shows leadership in mobile education tie with Chicago’s DePaul University
Published: May 3, 2016
In a rare collaboration, mobile marketing platform provider Vibes and Chicago’s DePaul University are underway with a unique program to educate undergrads and graduates on the ins and outs of mobile marketing with aims to enlarge the pool of talent for brands, retailers, agencies and media.
Circle of advertising life
Published: May 3, 2016
By Harry Robinson

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

Mobile apps vs. mobile Web: Do you have to choose?
Published: May 2, 2016
By Ajay Kapur

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

When it comes to mobile shopping, customer location is everything
Published: April 29, 2016
By Anthony Nicalo

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

Cat-and-mouse game of mobile ad fraud has only just begun
Published: April 28, 2016
By Amit Joshi

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

How luxury brands should engage on Instagram and Snapchat
Published: April 27, 2016
By Gabrielle Rein

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

What drives mobile loyalty these days?
Published: April 27, 2016
By Vanessa Horwell

The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.

Luxury consumers blurring lines between offline, online and mobile
Published: April 26, 2016
By Javier Calvar

Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.

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