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Tag: Mobile advertising


Total Results: 1401

   Displaying: 151 - 160

3 key mobile takeaways for marketers this holiday season
Published: December 17, 2013
By Chad Gallagher

Before your business starts throwing dollars toward mobile campaigns to reel in armies of shoppers at the mall, buyer beware: much of the conventional wisdom about how and where people use their devices is wrong.

Delivering on the promise of privacy for advertisers
Published: December 14, 2013
By Anthony Iacovone

There is an education gap in consumer privacy across online and mobile, so let us set the record straight.

Predictive advertising: Informed efforts for optimized results
Published: December 13, 2013
By Anthony Iacovone

At the end of the day, it is data science that provides the predictive analytics that can drive an uplift in conversion, decreased costs and ultimately delivery of the right ad creative at the right time and place.

Mobile ad measurement: The impediment to mobile ad industry scale
Published: December 12, 2013
By Anthony Iacovone

We all concede that there is a huge gap in traditional mobile advertising measurement. Since the prevailing standard for measurement is clicks, advertisers put all their efforts and confidence in measuring clicks as a barometer for campaign success.

How to predictively target mobile buyers: Evolution of ad targeting
Published: December 11, 2013
By Anthony Iacovone

Targeting involves a lot of guesswork. Just because someone visits a site, dwells on a profile or engages with some content does not necessarily make him or her a prime candidate for your campaign.

Who will be the winners and losers as mobile social rewrites digital marketing?
Published: December 10, 2013
The digital media landscape is evolving quickly and not everyone is going to come out a winner as the rapid growth in mobile and social media changes how ads are bought and viewed.

Predictive mobile real-time bidding: The killer app for Big Data
Published: December 9, 2013
By Anthony Iacovone

Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.

Key tips for a mobile-first approach to marketing
Published: December 6, 2013
By Ivka Adam

Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.

3 ways Apple’s iPad is revolutionizing architectural visualization
Published: December 5, 2013
By Evan Buxton

With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.

Why a mobile strategy is an omnichannel strategy
Published: December 4, 2013
By Melinda Krueger

Stop looking for data to defend or dismiss one channel over another. Do not accept the silos and turf battles as inevitable.

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