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Tag: Mobile advertising

Total Results: 1351

   Displaying: 161 - 170

Why brands and agencies are not buying mobile ads
Published: October 10, 2013
By Howie Schwartz

What is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.

How mobile changed bricks-and-mortar shopping – for better or worse
Published: October 9, 2013
By Scott Forshay

Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.

Smartphone retail consumers have higher in-store expectations
Published: October 8, 2013
NEW YORK – What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory?
Powering ad campaigns across devices
Published: October 8, 2013
By Kamal Kaur

The advertising industry has been closely watching the growth of mobile as a platform and eyeing innovations that will solidify its position as the ad delivery platform of choice.

How to conduct mobile keyword research
Published: October 7, 2013
By Andrew Shotland

Google recently removed the ability to use its keyword tool to get mobile keyword search volume estimates. While this makes things trickier, it does not make it impossible to get mobile keyword data.

Pricing models for native ad inventory
Published: October 4, 2013
By Kunal Gupta

We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory.

Holy Grail of purchase data: Are we there yet?
Published: October 4, 2013
By Kasey Byrne

The explosive growth of digitized payments – people paying for things with debit and credit cards instead of cash – combined with online banking adoption has set the stage for a mobile banking and marketing revolution.

Why skipping price cuts may be smartphone retailers’ best bet
Published: October 3, 2013
By Kevin Farkas

Conditioned by constant product launches and upgrades, consumers increasingly want the newest and fastest smartphone available and are willing to wait to buy the newest release.

McDonald's beefs up mobile social ads on Facebook with rich media
Published: October 2, 2013
McDonald’s is launching its first mobile advertising campaign that leverages Facebook and Twitter to serve up a rich media experience as part of a multichannel marketing push to promote a new line of chicken wings.
Jones Group, Priceline execs: Marketing and technology should be holistic group
Published: October 2, 2013
By Giselle Abramovich

Marketing and technology need to work together more than ever before. That is why an Advertising Week session last week in New York paired marketing and tech executives from The Jones Group and Priceline.com.

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