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Tag: Mobile advertising

Total Results: 2123

   Displaying: 161 - 170

Suitable prefers mobile advertising for its data strengths
Published: June 15, 2016
NEW YORK – A Suitable executive at Intersect Fashion New York 2016 explained that it uses digital and mobile to follow up with consumers and establish a bond after their first interaction, primarily focusing on mobile advertising as smartphones allow a wider range of data.
What devices can tell us about consumer intent
Published: June 15, 2016
By Joe Prusz

An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.

Using high-impact ad units for immersive content
Published: June 14, 2016
By Lisa Kopp

According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.

Mobile will account for 49pc of Internet advertising by 2020: PwC
Published: June 13, 2016
Mobile Internet advertising is currently experiencing a major upward trajectory, with this trend set to result in mobile comprising of nearly half of all Internet advertising by 2020 as consumers increasingly eschew their laptops in favor of smartphones, according to a report from PricewaterhouseCoopers.
4 steps to maximize app marketing
Published: June 13, 2016
By Sarah Clark

Nielsen estimates that the average person now spends 30 hours per month using apps.

Very sees 18x ROI with multichannel mobile campaign
Published: June 10, 2016
British retailer Very saw mobile sales grow 51 percent through a multifaceted campaign that leveraged rich media, SMS, geo-location and weather data.
6 practical applications of mobile moments for CPG marketers
Published: June 10, 2016
By Alvaro Bravo

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.

Mobile technology and the 2016 U.S. presidential election
Published: June 9, 2016
By Naveen Tewari

With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.

Express, Lexus seek bigger results from less-intrusive Pandora ads
Published: June 8, 2016
This summer, Express and Lexus Dealer Association are beta testing muted mobile video ads and a new native mobile display canvas on Pandora, which wants to deliver more compelling ad experiences for listeners while helping brands look beyond impressions.
Stay on top of mobile search habits to benefit from Google’s “Micro-Moments”
Published: June 8, 2016
By Emily Adams

The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.

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