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Tag: Mobile advertising


Total Results: 1503

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Mobile ad revenue share report requires native response
Published: April 9, 2014
By Ariff Quli

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

Canadian anti-spam legislation and notification opt-in best practices
Published: April 8, 2014
By Stephanie Capretto

Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.

Mobile marketing’s evolution to mobility
Published: April 3, 2014
By Jay Henderson

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

Beacons: Reimagining the in-store experience
Published: April 2, 2014
By Sep Seyedi

Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.

Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Mobile is not TV’s handmaiden – and nor is it the second screen
Published: March 27, 2014
By Josh Rinsky

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

3 key mobile optimization considerations for brands
Published: March 26, 2014
By Ryan Golden

When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”

Webinar on April 24: How brands must avoid message fatigue across email, SMS and push
Published: March 25, 2014
BIA/Kelsey analyst Michael Boland will lead a discussion on how brands must avoid creating message fatigue with the numerous emails, texts and push alerts overwhelming consumers. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Thursday, April 24.
How retailers should select their mobile payment platform
Published: March 25, 2014
By Ross Beyeler

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

Responsive Web design is not nearly enough
Published: March 24, 2014
By Daniel Weisbeck

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

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