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Tag: Mobile advertising

Total Results: 2084

   Displaying: 161 - 170

5 reasons why influencer marketing has emerged as todayís go-to strategy
Published: May 13, 2016
By Stacy DeBroff

Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.

Q1 2016 mobile site performance analysis benchmark report
Published: May 12, 2016
The seventh installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
4 reasons why your app keeps getting deleted
Published: May 12, 2016
By Ania Rodriguez

Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.

Building a relationship in 3 seconds, or less
Published: May 11, 2016
By Emily Adams

According to a recent study, the average adultís attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.

The new mobile trading environment
Published: May 10, 2016
By Gary Schwartz

Investment follows banking and payment as the top sectors ripe for technology disruption.

4 tips to build Gen Y loyalty with mobile rebates
Published: May 9, 2016
By Kane McCord

Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.

Top 10 mobile adoption myths in fashion and luxury apparel
Published: May 6, 2016
By Stephan Schambach

It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.

Reaching moms with mobile advertising
Published: May 6, 2016
By Dale Carr

Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.

Vertical video ad unit looks familiar to millennials
Published: May 4, 2016
The Daily Dot is among the publishers planning to test a new programmatic vertical mobile video ad unit, reflecting the need to deliver experiences tailored to mobile users as traffic from smartphones continues to grow.
One year on, Apple Watch and wearables are increasing BLE usage on smartphones
Published: May 4, 2016
By Kevin Hunter

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

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