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Tag: Mobile advertising

Total Results: 1771

   Displaying: 161 - 170

Prepare to target users pairing the Apple Watch with their iPhones
Published: May 4, 2015
By Craig Palli

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

MMA native ad guidelines address uncertainty over important mobile opportunity
Published: May 1, 2015
The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.
Programmatic: The stock market of digital advertising
Published: May 1, 2015
By Ashwin Nayak

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

Macy's Martine Reardon inducted into Mobile Hall of Fame
Published: April 29, 2015
Martine Reardon, chief marketing officer of department store chain Macy’s, has entered the Mobile Hall of Fame for outstanding leadership in evangelizing mobile within the retail industry and at forums nationwide.
Is responsive Web design overhyped?
Published: April 28, 2015
By Keith Lietzke

Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”

Traffic methods for mobile commerce
Published: April 27, 2015
By Tessa Goodwin

Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.

Stop failing at mobile-campaign attribution
Published: April 24, 2015
By BJ Hatcher

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Mobile ad revenue skyrockets with a 76 percent increase: IAB
Published: April 23, 2015
As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
How mobile is transforming the grocery/CPG business
Published: April 23, 2015
By Adam Meshekow

Mobile and Internet make up roughly 45 percent of an average person’s media consumption, yet advertisers are only spending about 26 percent of their budget on those two mediums, including a mere 4 percent on mobile.

How the post-install event is key to app marketing
Published: April 22, 2015
By Moshe Vaknin

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

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