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Tag: Mobile advertising


Total Results: 1447

   Displaying: 161 - 170

Capitalizing on the Cult of Immediacy
Published: February 3, 2014
By Guy Borgford

No one under the age of 25 knows what it is like to be stumped.

Mobile social media is reinventing advertising
Published: January 31, 2014
By Jim Piper

As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult.

How to prepare your brand for 2017
Published: January 30, 2014
By Dan Hodges

I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.

Tic Tac sees nearly 50pc increase in CTR with transition screens
Published: January 29, 2014
A recent Tic Tac mobile advertising campaign leveraged transition screens to provide a context for why users were seeing an ad, helping to drive up the click-through rate to the brand’s mobile site by nearly 50 percent.

10 ways how augmented reality can help retailers
Published: January 29, 2014
By Daria Gaioshko

Examples of how retailers can better engage with customers and prospects via augmented reality.

Getting more personal through the iBeacon Economy
Published: January 28, 2014
By Tobias Dengel

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

Facebook’s shift away from engagement will benefit mobile advertisers
Published: January 27, 2014
By David Serfaty

Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?

Facebook cuts out middleman to drive mobile ad network revenues
Published: January 24, 2014
While Facebook has previously tested serving ads in third-party mobile apps, a current test recently revealed by the social network resembles a mobile ad network as the company is working directly with a few advertisers and publishers instead of using an outside ad-serving platform.
Webinar on Feb. 20: Mobile and Advertising Lessons Learned from Super Bowl XLVII
Published: January 24, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, Feb. 20 focused on mobile and advertising lessons learned from Super Bowl XLVIII. Speakers include senior executives from NASCAR and Zoove.
Webinar on Feb. 20: Mobile and Advertising Lessons Learned from Super Bowl XLVIII
Published: January 24, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, Feb. 20 focused on mobile and advertising lessons learned from Super Bowl XLVIII. Speakers include senior executives from NASCAR, DDB Chicago and Zoove.
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