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Tag: Mobile advertising

Total Results: 1910

   Displaying: 161 - 170

Importance of good place (POI) data
Published: November 5, 2015
By Alistair Goodman

Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user.

Q3 2015 mobile site performance benchmark report
Published: November 4, 2015
The fifth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Responsive design and the future of mobile commerce
Published: November 4, 2015
By Paul Boisvert

Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce.

How hotel chains can put more heads in beds with smart marketing
Published: November 3, 2015
By Will Margiloff

Uncovering the right audience and persuading them to make a booking does not have to be challenging.

7 critical things publishers should know about ad mediation
Published: November 2, 2015
By Freddy Friedman and Itamar Benedy

There has been discussion recently around the role of ad mediation in achieving the best possible yield for publishers’ inventory.

TV ad spend losing holiday sparkle as audience habits evolve
Published: October 30, 2015
By Gil Klein

Only half of U.S. marketers say TV will rank among their top five channels for advertising spending in three years’ time, according to a survey by professional services firm Bain & Company.

Balanced marketing campaigns grow ROI
Published: October 29, 2015
By Emily Adams

Marketing agencies too often fill your head with catchy one-liners. They say “Content is King” to sell you a blog or a landing page. They say “You need social media” to sell you a social management package.

Advocates and opponents of the in-app ad blocker-pocalypse
Published: October 28, 2015
By Noam Neumann

The mobile application ad blocking-pocalypse has been a hot topic of discussion lately, only emphasized by Apple’s approval, and then dismissal of ad blocking app Been Choice. This ongoing dialogue regarding the usage of ad blockers in the mobile app ecosystem is only intensifying.

Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Published: October 27, 2015
Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Clorox, TPN, Forrester Research, HSN, American Express, Foursquare, Google, mCordis, GrubHub, AKQA, Essence and Mobext.
Staples sequentially targets mobile users with 4X higher ROI
Published: October 27, 2015
Hoping to gain a better understanding of mobile advertising’s impact on sales, Staples delivered a one-two punch of interactive brand-focused ads followed by direct response messaging, driving a four-times higher return on investment compared to an interactive ad alone.
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