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Tag: Mobile advertising

Total Results: 1428

   Displaying: 161 - 170

Now is the time to analyze mobile marketing efforts
Published: January 8, 2014
By Ashley Eckel

What might be more terrifying than not keeping up with the latest and greatest mobile technology is not knowing how to measure and analyze the data gathered through marketers' efforts.

7 strategies to maximize local mobile advertising
Published: January 7, 2014
By Jason Crilly

Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?

Top 10 mobile trends for brands in 2014
Published: January 6, 2014
By Ritesh Bhavnani

It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.

Making SMS a fashionable option for brands
Published: January 3, 2014
By Eric Lazar

SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.

Three things marketers must demand in 2014 without fear or favor
Published: January 2, 2014
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
Demand more from your mobile ad spend: Measure what matters
Published: December 31, 2013
By Chuck Moxley

To know they have created successful, effective campaigns that enhance the bottom line, brands must use mobile advertising that is measureable. This is not negotiable.

With the rise in mobile-first and mobile-only consumers, what happens to the second screen?
Published: December 30, 2013
By Jeremy Ozen

For me, my device is my first screen, for some others, a mobile device might be the only screen. So what does this mean for advertisers looking to reach my peers and I? Does the idea of cross-screen media plans disappear?

Looking back at 2013: Report card on top mobile predictions
Published: December 27, 2013
By Ritesh Bhavnani

At the beginning of this year, I wrote a column in Mobile Marketer on the Top 10 mobile trends for brands and marketers for 2013. I know, I know – the massive post-holidays hangover must have clearly clouded my judgment.

Bigger mobile ad budgets, more device use expected
Published: December 26, 2013
The coming year promises to be even better than 2013 was to mobile marketers, with a pair of new reports pointing to bigger budgets and more opportunities to reach mobile users coming down the pike.
Mobile’s effect on the payments landscape
Published: December 26, 2013
By Jeremy Gumbley

A recent comScore report revealed that there were one billion credit and debit cards in circulation in the U.S. in 2012 – approximately three cards for every person.