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Tag: Mobile advertising

Total Results: 1980

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Payments: The last mile of online customer intimacy
Published: January 26, 2016
By Kurt Bilafer

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.

Reviewing SMS and MMS retail holiday marketing
Published: January 25, 2016
By Melinda Krueger

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

9 tips for designing smart watch apps
Published: January 21, 2016
By Will Hacker

Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.

Android’s great untapped marketing potential
Published: January 20, 2016
By Ramgopal Vidyanand

Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.

Mobile’s biggest opportunity is not advertising or an app
Published: January 18, 2016
By Roger Hurni

Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away.

Best practices for advertising in mobile commerce
Published: January 15, 2016
By Ashwin Shekhar

In the United States, mobile devices account now for 30 percent of retail commerce, while sales are expected to total over $100 billion.

5 ways your brand can be authentic
Published: January 14, 2016
By Richard Wong

Authenticity is an overrated term in the marketing and advertising industry. As marketers, we all vie for that deep relationship between our brand and our consumers, but many campaigns seem to fall flat.

Issues with ad blockers, opt-ins, apps and HTML5 in 2016
Published: January 13, 2016
By Adam Lavine

This will be a fascinating and pivotal year for mobile’s role in marketing. But there will be opportunities as well as challenges.

Mobile video's 2016 playbook: Apps, location targeting and native placement
Published: January 12, 2016
With mobile a significant driver of video viewing in 2015, forward-thinking marketers will explore the entire range of engagement opportunities for video content on smartphones in 2016, including in-application strategies, location targeting and native placements.
Predictions for mobile proximity and beacons in 2016
Published: January 12, 2016
By Kevin Hunter

Mobile proximity is ready for its coming-of-age moment this year, thanks to a better understanding of technology, methodology and best practice from all parties involved.

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