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Tag: Mobile advertising


Total Results: 2007

   Displaying: 161 - 170

Why are consumers not converting on mobile?
Published: February 24, 2016
By Sean Huang

We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go?

Sports and food a powerful combo play for big brands
Published: February 24, 2016
Pairing together sports and food is not just for during a game, but has made its way to mobile marketing with Mars, Budweiser and AllRecipes among a growing list of marketers partnering with sports organizations such as NASCAR, WWE and others.
Riders on crowded subways twice as responsive to mobile ads: report
Published: February 24, 2016
A recent university study on the effect of hyper-contextual targeting and physical space found that passengers on crowded subway cars shop and buy more in response to mobile ads than those in less crowded cars.
Doís and doníts of native advertising on mobile
Published: February 23, 2016
By Tom Desaulniers

In a recent study by Trusted Media Brands, marketers have officially named mobile/video native advertising as the new mobile banner ad.

Levi's favors noninstrusive approach with opt-in, geotargeted ads
Published: February 19, 2016
Denim brand Leviís is creating a more meaningful advertising experience for customers of Boost Mobile through a campaign that pairs an opt-in strategy with geotargeting to provide a discount on monthly charges.
Going mobile is no longer enough
Published: February 19, 2016
By Heather Menery

With so much data now available to marketers, it is crucial that they understand the different types of data to create the best and most relevant user experience.

Neuroscience shows mobile lag causes stress
Published: February 18, 2016
Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile usersí heart rates to rise 38 percent.
How small to midsize businesses can benefit from mobile marketing
Published: February 18, 2016
By Craig Hagopian

Who knows the most about a local marketís opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at their companyís national headquarters or its ad agency?

How to build an effective SMS program
Published: February 17, 2016
By Dan Slavin

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

Q4 2015 mobile site performance benchmark report
Published: February 12, 2016
The sixth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
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