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Tag: Mobile advertising

Total Results: 1941

   Displaying: 161 - 170

3 tips to develop a cross-device marketing and measurement strategy
Published: December 9, 2015
By Aman Khanna

Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising.

Hard Rock boosts geotargeting with behavioral data to reach vacationers
Published: December 8, 2015
Hard Rock Café increased bricks-and-mortar traffic by 220 percent through the use of behavioral data and geotargeting, manifesting the potential these tactics have for restaurant chains.
How will you support your new mobile app after launch?
Published: December 8, 2015
By Pierre Barbeau

Are you ready to build or launch a new mobile application? Keep in mind that a mobile app is only as good as the number of people returning to it.

App installs jump up to 74pc following TV ads: report
Published: December 7, 2015
Mobile application installs increase 56 percent to 74 percent after a television ad is shown, according to new research from Fetch.
Top trends across 2015’s award-winning mobile campaigns: report
Published: December 4, 2015
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
Crafting cheer through holiday messaging
Published: December 4, 2015
By Emily Adams

Even after you choose between “Merry Christmas” and “Happy Holidays,” crafting an effective message during the holiday season still is not exactly easy.

How political ad campaigns should be positioned
Published: December 2, 2015
By Dan Frisbie

Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same.

Finally, Google invents the mobile browser
Published: December 1, 2015
By Gary Schwartz

I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.

Bacardi Oakheart rushes goal with mobile-forward campaign targeting footballs fans
Published: November 30, 2015
Bacardi is expanding a mobile-forward campaign for spiced rum label Bacardi Oakheart, reaching millennial males with digital takeovers on sports-focused Web sites at times coinciding with big games.
3 big mistakes brands make on mobile
Published: November 30, 2015
By Scott Weller

United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011.

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