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Tag: Mobile advertising


Total Results: 1677

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Mobile FirstLook was refreshingly not Mobile Same Look
Published: January 16, 2015
By Jeff Hasen

The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

Wearables and Internet of Things: That’s where the smart money is
Published: January 16, 2015
By Andy Maskin

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

Coca-Cola’s Tom Daly enters Mobile Hall of Fame
Published: January 13, 2015
Tom Daly, global group director for mobile at Coca-Cola Co., will be inducted into the Mobile Hall of Fame Wednesday, Jan. 14 at Mobile FirstLook: Strategy 2015 in New York. He bags this gong for his outstanding and lasting contribution to mobile, going the extra mile as a brand marketer willing to share without stint.
Meeting mobile’s challenges with gaming strategy
Published: January 13, 2015
By Danny Davis

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

Mobile versus being mobile: Match Web site experience to customer intent
Published: January 12, 2015
By Iman Sadreddin

I believe we now need to focus on developing the next level of mobile customer engagement, what I like to call intent Web design.

Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Published: January 8, 2015
By Kristi Soomer

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

What social currency can do for – and to – the marketer’s brand
Published: January 5, 2015
By Linda Goldstein

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

Mobile Marketer's Mobile Outlook 2015
Published: December 31, 2014
The outlook for mobile advertising, marketing and media is bright for 2015 as more marketers and retailers embrace mobile as part of the multichannel mix. But mobile has trained consumers to expect more from their marketing and retail experiences, leaving many marketers to play catch-up.
Optimizing the mobile app for future mcommerce success
Published: December 31, 2014
By Shira Anderson

It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your app.

Beacons will under-deliver – here’s why
Published: December 30, 2014
By Matt Ramerman

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

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