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Tag: Mobile advertising


Total Results: 1701

   Displaying: 161 - 170

Snapchat opens the floodgates to publishers and brands
Published: February 12, 2015
By Andy Maskin

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

How location became the tail wagging the future of mobile ad creative
Published: February 11, 2015
By Joel Fisher

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

3 landscape-changing media trends to watch this year
Published: February 10, 2015
By Jim Porcarelli

The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.

How Apple’s iOS 8 changes the game for brands and retailers
Published: February 9, 2015
By Greg Weinger

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

Top questions still puzzling many of today’s mobile app marketers
Published: February 6, 2015
By Sigal Bareket

When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.

Foldable big screens the next big thing for mobile?
Published: February 5, 2015
By Duncan Clark

Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.

Submissions invited for Mobile Marketer's Classic Guide to Mobile Advertising
Published: February 4, 2015
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Consumer shopping experiences set for rapid changes
Published: February 4, 2015
By Eileen Kim

Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.

Will marketers leap onto Vine following new, separate kids version?
Published: February 3, 2015
Vine’s introduction of Vine Kids could be the beginning of an opportunity for mobile marketers to dive wholeheartedly into efforts on the original platform given that less mature audiences will no longer be a burden of consideration.
Making a case for native advertising on mobile
Published: February 3, 2015
By Michael Goldberg

What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”

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