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Tag: Mobile advertising

Total Results: 1726

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Why Mobile World Congress is not the same
Published: March 6, 2015
By Carl Uminski

BARCELONA, Spain Ė Mobile World Congress 2015 has just wrapped up, and it is clear that the event is no longer only a meeting place for the mobile industry.

Fragmented and fleeting, mobile User IDs are ripe for overhaul
Published: March 6, 2015
By Andreas Vagelatos

In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.

The Knot goes mobile-first for secure future with millennials
Published: March 5, 2015
Leading wedding resource The Knot has relaunched its service with a mobile-first perspective, a recognition of the fact that smartphones and tablets now account for more than 50 percent of the brandís traffic.
What the future of mobile data has in store
Published: March 5, 2015
By Ashwin Nayak

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

Nissanís potent mobile pitch mixes native ads, geo-location and customization
Published: March 4, 2015
Nissan is driving customized, local car-shopping experiences via a native ad on Huffington Post that makes it easy for readers to build their desired vehicle configuration and get a quote from a nearby dealer.
Webinar on April 9: Beyond push: Using in-app campaigns to reach the brand's entire app audience
Published: March 4, 2015
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, April 9 focused on how brands and retailers can use in-app campaigns to reach their entire app audience. Speakers include senior executives from ABC News Digital and Urban Airship.
Single-channel approaches to customer conversations will not work
Published: March 4, 2015
By Steve Gershik

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report
Published: March 3, 2015
While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.
Wearables are talk of the show at Barcelonaís Mobile World Congress
Published: March 3, 2015
By Stephen Upstone

You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.

DreamWorks Animation app game seeks revenue, buzz ahead of Home movie launch
Published: March 2, 2015
Animation studio DreamWorks has released a mobile puzzle game with independent game developer Behaviour Interactive to promote its upcoming 3D animated comedy, Home.
Please click here to download now!