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Tag: Mobile advertising


Total Results: 2037

   Displaying: 161 - 170

Marketing campaigns for a device-centered future
Published: March 28, 2016
By Josh Speyer

The mere dawn of digital did not fix everything in terms of finding the right audience.

5 insights into the future of relationships and retail
Published: March 25, 2016
By Ben Rodier

As product offerings and comparison-shopping opportunities continue to grow, so does customer desire for a less overwhelming shopping experience.

Is your Web site holding you back?
Published: March 24, 2016
By Emily Adams

Whether you want to drive people into your physical store or you conduct your business entirely online, a good Web site is critical. A few mistakes can make the difference between a new customer and a lost opportunity.

Customers love you? Think again
Published: March 23, 2016
By Gregory F. Furman

Never before has great, iconic luxury brand equity counted for less in the face of tepid, inadequate, even arrogant, service, voice or attention.

Less affluent, lower income consumers more favorable towards mobile ads: report
Published: March 22, 2016
Consumers have widely differing opinions when it comes to mobile advertising, based on affluence and income levels, with the wealthiest consumers among the most annoyed by these messages, according to new research from IXI Services.
SMS is no longer the ugly duckling of marketing
Published: March 22, 2016
By Kalin Kassabov

Many of the realities that contributed to SMS's ugly-duckling reputation have changed significantly.

Amazonís lessons for luxury
Published: March 21, 2016
By Marie Driscoll

Amazon is the search engine for shopping, so think hard before you say no to Amazon.

Fleeting micro engagements rise as mobile further crunches time
Published: March 18, 2016
Marketers continue to shrink their mobile engagements in an attempt to capture the attention of users who may be only glancing at their devices, but is five seconds enough to make a lasting impression?
Digital product development does not end on Launch Day
Published: March 18, 2016
By Erika Carney

There is no such thing as a finalized digital product. Instead, launch day should usher in the next phase of your hard work.

5 best-practice tips for mobile proximity messaging
Published: March 17, 2016
By Jeremy Daly

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively.

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