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Tag: Mobile advertising

Total Results: 1438

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Webinar on Feb. 20: Mobile and Advertising Lessons Learned from Super Bowl XLVIII
Published: January 24, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, Feb. 20 focused on mobile and advertising lessons learned from Super Bowl XLVIII. Speakers include senior executives from NASCAR, DDB Chicago and Zoove.
Mobile apps inspire next phase of retail personalization
Published: January 24, 2014
By Kevin Walker

Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.

Debate over Internet of Things vs. Internet of Everything
Published: January 23, 2014
By Gary Schwartz

When Cisco CEO John Chambers took the stage at CES in Las Vegas this month and announced that there was a difference between the Internet of Things (IOT) and the Internet of Everything (IOE), many cried “semantics.”

Editorial calendar 2014 for Mobile Marketer
Published: January 23, 2014
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

Former advertiser offers up 5 improvements to make on the buy side
Published: January 23, 2014
By Michael Hayes

I have spent nearly two decades on the agency and brand side of the advertising ecosystem, and although I recently joined ad tech myself, I still think like a buyer and I am frustrated.

Can social media be used for mobile direct response?
Published: January 22, 2014
By John Busby

If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.

Top 3 challenges of personalization in mobile marketing
Published: January 21, 2014
By Neil Parker

In 2014, consumers will continue to see personalization in mobile as marketers invest in branded applications and geo-fencing.

Why advertisers and publishers should take native ads seriously in 2014
Published: January 13, 2014
By Kunal Gupta

If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.

Seeing mobile as a sustainable solution
Published: January 10, 2014
By James Orsini

At Interbrand’s recent “True Stories Sustainability Conference” in New York, I was inspired by some of the great work shared by the companies that included Unilever and Patagonia.

Location-based advertising bridges online and physical retail
Published: January 9, 2014
By Kamal Kaur

Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.

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