Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mobile advertising

Total Results: 1402

   Displaying: 161 - 170

Why a mobile strategy is an omnichannel strategy
Published: December 4, 2013
By Melinda Krueger

Stop looking for data to defend or dismiss one channel over another. Do not accept the silos and turf battles as inevitable.

Can marketers and publishers trust their mobile click-through rates?
Published: December 3, 2013
By Manny Puentes

The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.

Mobile black swans and turkeys
Published: December 2, 2013
By Gary Schwartz

On the return flight home for Thanksgiving this past week, I read Nassim Taleb’s book, "The Black Swan," and decided that ‘tis the season to draw profound parallels between innovation and poultry.

App store SEO is most overlooked user acquisition channel
Published: November 27, 2013
By Ian Sefferman

How can search engine optimization, one of the most important user acquisition channels for Web marketers, be so overlooked in the mobile sector?

Inviting nominations: Mobile Marketer Awards 2013
Published: November 26, 2013
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2013 by brands, retailers, marketers, agencies and publishers.
Why social marketing is tailor-made for luxury goods
Published: November 26, 2013
By Vijay Sundaram

When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.

Reinventing SMS for the holidays
Published: November 25, 2013
By Lauren DeLisa Coleman

It is that time again. The Christmas decorations and candy are already out in the chain pharmacy stores, and it will not be long before the traditional holiday music starts playing.

Outdoor Advertising Association of America pushes standards and best practices for mobile and social media
Published: November 20, 2013
By Jeff Gunderman

The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.

So is mobile really a boys’ club?
Published: November 19, 2013
By Shuli Lowy

Women make up more than 50 percent of the population – but less than 20 percent of the digital ad-tech workforce. This drops to the single digits when talking about senior roles at companies.

The inflection point of omnichannel marketing
Published: November 19, 2013
By Dan Hodges

Intel cofounder Andy Grove describes an inflection point as "an event that changes the way we think and act." Inflection points can be the result of action taken by a company, government or invention. But how do we know when we are truly at an inflection point?

Please click here to download now!