Tag: Mobile advertising

Total Results: 1063

Which is the go-to for mobile advertising: Interstitials or banner ads?

Published: December 13, 2012

With the growth in mobile advertising, there is a debate going on between the effectiveness of banners and interstitial ads. However, instead of viewing the ad formats separately, marketers should be looking at how the two complement each other.

Apple’s triple play in mobile advertising: Devices, impressions and monetization

Published: December 12, 2012

Apple dominated the mobile advertising sector in 2012 with the most successful new device – the iPhone 5 – as well as the largest share of ad impressions and the biggest moneymaker – the iPad, according to a new report from Opera Software.

McDonald’s tries its hand at mobile rich media

Published: December 12, 2012

McDonald’s is no stranger to mobile advertising and has relied on the channel heavily throughout the year. Instead of going the traditional banner ad route, the fast food giant is incorporating rich media into the mix to promote a variety of products, most notably its 20-piece chicken nuggets.

How retailers can increase sales with mobile messaging

Published: December 11, 2012

By Tim Ritchie

For several years, retailers have struggled to use mobile messaging effectively. It is an enticing proposition – reaching roughly 300 million U.S. consumers on a device that is almost always nearby.

Addressing the mobile piece of the multichannel retailing puzzle

Published: December 10, 2012

By Dan Ledger

While the promise of multichannel retailing may seem evident, few retailers know how to do it right, especially when it comes to incorporating mobile into the shopping experience.

Is the mobile tracking issue improving?

Published: December 6, 2012

Tracking mobile users presents several challenges for marketers, a fact that threatens to hamper growth in mobile marketing. Several recent developments promise to address these issues and to open the door for more effective mobile ads.

Has mobile video’s appeal faded?

Published: December 4, 2012

Marketers are increasingly incorporating different channels such as SMS, QR codes and augmented reality into their marketing efforts to drive user engagement. While mobile video was once an immediate go-to, it seems the channel has been put on the back burner.

Does content quality matter for mobile advertisers?

Published: December 4, 2012

By Michael Nevins

Good content can help drive higher brand recall, favorability and purchase intent, and because of this, savvy advertisers prioritize quality content when picking their advertising partners.

Is mobile advertising good for you?

Published: December 3, 2012

By James Hilton

Like or loathe it, advertising plays an important role in our social fabric. It helps to initiate trends, propel cultural identities and keep us informed about latest products and services.

Mobile ad performance, spend get boost from holiday rush

Published: November 30, 2012

As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.