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Tag: Mobile advertising


Total Results: 1485

   Displaying: 11 - 20

Days of mass-marketing winding down
Published: November 11, 2014
By Shalini Gupta

We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.

Mobile ads feature social content, quadruple interaction rate
Published: November 10, 2014
Make Your Case, a personalized phone case manufacturer, saw double the interaction rate than the industry average through the use of mobile ads featuring shareable content that mirrored attributes of tumblr, Vine and Instagram.
New leaders helm Women in Wireless as growth agenda is set
Published: November 10, 2014
New leadership takes charge of Women in Wireless, a 10,000-member nonprofit organization that seeks to empower and develop women leaders in mobile and digital media.
Apple Watch set to become gatekeeper to the iPhone
Published: November 10, 2014
By Scott Townsend

On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.

Beacons and Apple Pay deliver stepped-up shopping experience
Published: November 7, 2014
By Timothy Perfitt

With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.

Mobile Marketer's Mobile Women to Watch 2015
Published: November 4, 2014
Mobile Marketer’s Mobile Women to Watch 2015 list honors smart women executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2015.
Successful women in mobile marketing do not wait for karma
Published: November 4, 2014
By Vanessa Horwell

Do you remember learning about Newton’s Third Law of Motion in high school? It states that for every action, there is an equal and opposite reaction.

How to help big brands navigate the new media frontier
Published: November 3, 2014
By Edie Kirkman

In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.

More Snapchat advertising opportunities are coming fast
Published: October 31, 2014
By Lisa Burdige

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

6 mobile holiday must-haves to eliminate friction
Published: October 30, 2014
By Melinda Krueger

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

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