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Tag: Mobile advertising


Total Results: 1942

   Displaying: 11 - 20

Mobile targeting improves, making fresh campaign creative a challenge
Published: May 20, 2016
Targeting on mobile platforms such as Facebook is so efficient in some cases that the challenge marketers now face is how to quickly iterate different versions of creative assets to keep a campaign fresh.
End of status quo in mobile app acquisition marketing
Published: May 20, 2016
By Jai Jaisimha

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

Luxury is meaningless. Or why millennials want more than just a brand
Published: May 19, 2016
By Yuriy Boykiv

With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.

Sales tips for reaching HR professionals
Published: May 19, 2016
By William Wickey

HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted.

5 common mistakes in mobile healthcare
Published: May 18, 2016
By Keith Betz

Many brands and marketers are either making the same mistakes that they were making five years ago or they have not evolved at anywhere near the same rate that mobile technology has evolved.

Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?
Published: May 18, 2016
By Winder Hughes

Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.

Marketers must track behavior down to the individual level
Published: May 17, 2016
By Sunil Thomas

Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.

Rethinking rewards for the millennial consumer
Published: May 13, 2016
By David Hargreaves

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

5 reasons why influencer marketing has emerged as today’s go-to strategy
Published: May 13, 2016
By Stacy DeBroff

Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.

Q1 2016 mobile site performance analysis benchmark report
Published: May 12, 2016
The seventh installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Please click here to download now!