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Tag: Mobile advertising


Total Results: 1654

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3 challenges with using video as a marketing tool
Published: June 12, 2015
By Ian Foley

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

Coca-Cola exec: YouTube stars are the new Hollywood celebrities
Published: June 11, 2015
NEW YORK – An executive from Coca-Cola at the 2015 Integrated Marketing Week detailed how the brand uses YouTube and its stars as a jumping-off point to experiment with marketing innovation and connect with millennials.
5 tips to battle mobile advertising fraud
Published: June 11, 2015
By Dean Harris

When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”

Reinventing mobile video ads for millennials
Published: June 10, 2015
By Mihael Mikek

The time has come to reinvent display advertising.

3 tips to protect against mobile commerce fraud
Published: June 9, 2015
By Tom Donlea

Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.

FTC issues new social media/endorsement guidance
Published: June 5, 2015
By Andrew B. Lustigman

Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.

Media brands should prioritize mobile, video in holistic content strategies: report
Published: June 4, 2015
Offering the ability for consumers to seamlessly travel from one device to another is essential for media brands to stay afloat in the mobile era, according to a new report from PwC.
What is driving mobile loyalty?
Published: June 3, 2015
By Brandon Logsdon

With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.

Avoid falling into the app-fatigue trap
Published: June 2, 2015
By Mike Haney

What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?

How brands can get the most out of their video content for mobile
Published: June 1, 2015
By Ashley Eckel

In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.

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