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Tag: Mobile advertising


Total Results: 1584

   Displaying: 11 - 20

Unlike SXSW, the MMA Forum focused on business results
Published: March 20, 2015
By Jeff Hasen

NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

Tackling mobile’s challenge: Cross-device mapping and attribution
Published: March 19, 2015
By Ben Plomion

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

Native mobile ads in a strange land
Published: March 18, 2015
By Stephen Upstone

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

Cheetah Mobile buys MobPartner in $58M deal to strengthen targeting capabilities
Published: March 17, 2015
Chinese mobile Internet developer Cheetah Mobile Inc. bought mobile marketing agency MobPartner for $58 million to inject more competition in the mobile ad performance space.
Location marketing gains favor at SXSW’s RetailLoco event
Published: March 17, 2015
By Dan Hodges

Eighty-five percent of all data currently produced has a location element. Therefore, location is the new cookie.

How Apple could redefine luxury – or not
Published: March 16, 2015
By Tom Goodwin

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

Top 3 metrics that ecommerce companies cannot live without
Published: March 12, 2015
By Hope Neiman

In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

Ad agencies, consultancies react to the Apple Watch
Published: March 10, 2015
By Columnists

Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?

Why Mobile World Congress is not the same
Published: March 6, 2015
By Carl Uminski

BARCELONA, Spain – Mobile World Congress 2015 has just wrapped up, and it is clear that the event is no longer only a meeting place for the mobile industry.

Fragmented and fleeting, mobile User IDs are ripe for overhaul
Published: March 6, 2015
By Andreas Vagelatos

In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.

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