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Tag: Mobile advertising


Total Results: 2156

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Why SMS – and not social – is the business channel to beat in 2017
Published: January 6, 2017
By Andy Shirey

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

Make it official: 2017 will be the year of native advertising
Published: January 5, 2017
By Jane Loring

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

Effective strategies to increase push notification opt-ins
Published: January 5, 2017
By Jonathan Levey

Since they are never trapped in spam filters, app publishers use push notifications to speak directly to the users.

Mobile marketing strategy: Are brands aligned with their customer experience?
Published: January 4, 2017
By Jeannette Kocsis

Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.

Mobile marketing tools and tips for 2017
Published: January 3, 2017
By Margie Kupfer

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.

Finding opportunity in the chaos of mobile advertising
Published: December 30, 2016
By Phil Schraeder

For consumers, a smartphone can represent familiarity and comfort. For marketers, though, a smartphone can represent chaos and uncertainty.
Conversations I have with agencies, brands and publishers about mobile marketing increasingly seem marked by anxiety.

13 customer experience trends for 2017
Published: December 30, 2016
By Richard R. Shapiro

When today’s consumer has questions about your product, it is no longer acceptable to wait for the answers — they must be addressed in real time or the customer will turn to the next readily available and better option.

Top 10 mobile marketing trends for 2017
Published: December 29, 2016
By Ritesh Bhavnani

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. Where go eyeballs, so goes the money.

When the labels lost their status: 3 steps to reclaim luxury
Published: December 28, 2016
By Sarah Clark

Designer merchandise used to be the ultimate status symbol. The upper class was defined by who they wore. For most others, the closest they could get to a Donna Karan dress was leafing through the glossy pages of Vogue magazine.

First fruit of $45M investment in Vibes is acquisition of mobile firm Red Fish Media
Published: December 27, 2016
The move by the Chicago-based Vibes comes as the mobile marketing and technology space experiences a wave of consolidation among smaller and bigger platforms.
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