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Tag: Mobile advertising


Total Results: 2125

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App marketing tips for this holiday season
Published: November 30, 2016
By Matt Lawson

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

Mobile Marketer's Mobile Women to Watch 2017
Published: November 29, 2016
Mobile Marketer’s Mobile Women to Watch 2017 list honors smart women executives who are set to make a difference in mobile advertising, marketing and media in 2017.
Watches a barometer of the post-Brexit luxury market?
Published: November 28, 2016
Britain’s luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.
Dressing up the ecommerce experience for beauty enthusiasts
Published: November 23, 2016
By Garrett Eastham

Ecommerce is becoming a major force in the beauty industry, representing 6 percent to 8 percent of total sales with steady growth projected, according to A.T. Kearney.

A cautionary in-app mobile advertising tale for Thanksgiving
Published: November 23, 2016
By Dale Carr

To keep holiday gatherings peaceful and happy, there is a rule in my house: we do not discuss politics.

How to attract millennials this holiday season with L.A.T.T.E.
Published: November 22, 2016
By Pat Griffin

Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.

3 tips to get a share of the millennial wallet this holiday season
Published: November 22, 2016
By Krishna Subramanian

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

Pokémon Go and the future of mixed reality
Published: November 21, 2016
By Jan Guardian

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

Last minute: 3 in-app marketing strategies before Black Friday
Published: November 18, 2016
By Polly Alluf

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

The Black Friday opportunity for ecommerce
Published: November 18, 2016
By Abbas Haider Ali

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

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