Tag: Mobile advertising
Total Results: 45
Displaying: 11 - 20- How to get the most bang for your mobile advertising buck
- Published: June 6, 2008
- By Tony Nethercutt
You know you can run both text link ads and graphical banner ads. You may be wondering if there are any tips on how to get the best performance from these ads.
- MyScreen to offer rewards for mobile ads
- Published: June 2, 2008
- Wireless carrier Orascom Telecom Holding has invested $10 million in MyScreen Mobile Inc., a startup which will compensate subscribers for accepting advertisements on their mobile phones.
- Consumers prefer mobile advertising with incentives: Study
- Published: May 29, 2008
- The mobile sector comes off looking good in a new Harris Interactive study on consumer attitudes toward the economy and technology in this economic downturn.
- U.S. Cellular to use JumpTap for mobile search, advertising
- Published: May 28, 2008
- U.S. Cellular, the nation’s sixth-largest wireless carrier, has picked JumpTap for providing mobile search and advertising to its subscribers.
- Puma mobile video ad boosts awareness for soccer shoe
- Published: May 23, 2008
- A Puma mobile video ad campaign promoting the sportswear maker’s soccer shoe increased awareness of the Puma V1.08 product.
- Carriers risk losing mobile ad revenue to Internet giants: Study
- Published: May 22, 2008
- A respected management consultancy expects 60 percent annual growth in mobile advertising over the next five years, making that channel the next major digital media platform for brands.
- Virgin Mobile taps AOL Platform-A for display ads
- Published: May 22, 2008
- AOL and Virgin Mobile USA said that Platform-A will be the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner ad inventory.
- Skweezer Ads launches mobile banner feed
- Published: May 20, 2008
- Skweezer Inc. will begin distributing a new mobile banner advertising feed through a partnership with Smaato Inc.
- Formats, pricing issues hinder mobile ad spend volume: Study
- Published: May 19, 2008
- A new study claims that although companies seem to be spending more of their ad budgets on mobile advertising, mobile ad revenues probably won’t reach significant volume until 2010.
- Apple iPhone usage of Wi-Fi grows: AdMob report
- Published: May 15, 2008
- Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
