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Tag: Mobile advertising

Total Results: 1773

   Displaying: 11 - 20

Tiles, proxies and exact places: Building location audience profiles
Published: November 18, 2015
By Alistair Goodman

As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.

Eliminating ad tax deduction could hasten move to mobile advertising
Published: November 17, 2015
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy – according to a new report from the Association of National Advertisers – it might also benefit the mobile marketing industry.
6 ways to improve the checkout experience
Published: November 17, 2015
By Haresh Kumar

Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop.

How to prepare for increased mobile traffic over the holidays
Published: November 16, 2015
By Emily Adams

If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season.

Mobile ad blocking: Shifting the advertising paradigm
Published: November 13, 2015
By Spiro Mifsud

While Apple’s iOS9 ad-blocking feature presents quite the conundrum for advertising industry players, it is a long-overdue opportunity to impress customers.

3 factors to consider when evaluating an app idea
Published: November 12, 2015
By Lahary Ravuri

The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.

Maximizing mobile behind-the-scenes in time for the holidays
Published: November 11, 2015
By Kyle Metcalf

As mobile shopping continues to increase, retailers cannot ignore their mobile sites and applications when prepping for the 2015 holiday shopping season.

Navigating a new path to purchase
Published: November 10, 2015
By Elizabeth Jackson

The role of mobile devices in the path to purchase has fundamentally changed how shoppers are using their mobile devices, both at the beginning of their purchase funnel and for research, and even while consumers are inside of a bricks-and-mortar store.

5 app marketing tips for the holidays
Published: November 9, 2015
By Claire Oliverson

Given the hectic holidays – and the reality that mobile now accounts for more than half of all digital spend – you are likely already in the midst of some important campaign planning.

Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe
Published: November 6, 2015
The mobile advertising strategy for Coca-Cola’s smartwater brand is looking up as it leverages the Huffington Post news feed to encourage viewers to swipe from the top down on their screens and find inspiration in the clouds.