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Tag: Mobile advertising


Total Results: 1606

   Displaying: 11 - 20

What does HBO Now mean for marketers?
Published: April 10, 2015
By Jim Porçarelli

Television viewership, once built exponentially over decades, is crumbling.

Mobile money flowing, it’s time to correct some mistakes
Published: April 9, 2015
By Jeff Hasen

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

Home Depot spruces up mobile native ads with deep linking
Published: April 9, 2015
As an unusually cold winter winds down, Home Depot is shrewdly using mobile to reach consumers’ whose minds are turning to home improvement projects with native ads while simultaneously experimenting with the effectiveness of deep links.
Calling out media double standard on promoted hashtags
Published: April 8, 2015
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.
Best-practice tips for push notifications
Published: April 7, 2015
By Stephanie Trunzo

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

Social network ad spend growth will slow in 2015: report
Published: April 6, 2015
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Mobile is the new black at Advertising Week Europe
Published: April 6, 2015
By Erin "Mack" McKelvey

I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture.

Delish.com chows down on benefits of recent redesign
Published: April 3, 2015
Hearst Magazines Digital Media owned food-centric Web site Delish launched with a sleeker designed allowing for a better mobile viewing experience.
What will win the day for mobile wallets?
Published: April 3, 2015
By Josh Glantz

Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?

What Apple’s new patent application for product packaging means
Published: April 2, 2015
By Andrew Davis

Apple wants to completely remove high-friction manual steps and replace them with one tap.

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