Tag: Mobile advertising

Total Results: 684

Starbucks promotes coffee blend via QR codes

Published: January 23, 2012

Starbucks is letting coffee lovers find their favorite roast via a new campaign that incorporates mobile bar codes.

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

Papa John’s taps mobile ads to bolster pizza sales

Published: January 19, 2012

Pizza chain Papa John’s is running targeted mobile banner ads that promote offers and deals.

Sprite ramps up social presence via mobile ad campaign

Published: January 19, 2012

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.

Mobile Marketer's Classic Guide to Mobile Advertising

Published: January 18, 2012

Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

Mobile's use in TV ads to increase in frequency in 2012

Published: January 17, 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year?

Get ready for considerably higher mobile marketing budgets in 2012

Published: January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

Mobile campaigns with store locator grow 47pc month-to-month: study

Published: January 12, 2012

Mobile advertising campaigns that include a store locator function grew 47 percent month-to-month, according to a new study from Millennial Media.

What not to do in mobile advertising

Published: January 10, 2012

The industry is very focused on the how-tos of mobile advertising and what to do to ensure successful efforts. Now, here is a list of what not to do.

Tracking the value of mobile app advertising

Published: January 10, 2012

By Peter Hamilton

For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.