Tag: Mobile advertising

Total Results: 1066

Data dips deeper into the pockets of wireless carriers

Published: May 14, 2013

By Paul Sinclair

Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.

Facebook eyes Waze buy to drive local relevancy

Published: May 10, 2013

In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traffic updates and turn-by-turn directions.

Velti sheds 200 employees in hint of trouble ahead for mobile ad firms

Published: May 9, 2013

Velti, one of the leading mobile advertising and marketing technology firms worldwide, cut an estimated 200 employees from its workforce a couple of weeks ahead of its first-quarter earnings call on May 13.

Mail Online CMO: Mobile is key to delivering a contiguous message

Published: May 9, 2013

Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail's Mail Online.

Mobile’s complex ecosystem is a surmountable challenge

Published: May 8, 2013

While mobile advertising is a growing opportunity, many marketers still view it as a challenge because of the complexity of the ecosystem.

5 tips to improve mobile commerce strategy

Published: May 8, 2013

By Carissa Ganelli

If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.

A brief history of mobile malware

Published: May 7, 2013

By Richard Clooke

Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.

Issues confronting retailers adopting an omnichannel strategy

Published: May 6, 2013

By Corey Capasso

After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.

Facebook’s mobile fortunes improve but rich user experiences still lacking

Published: May 2, 2013

Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.

SkinCeuticals leverages mobile advertising to drive views of educational video

Published: May 2, 2013

SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.