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Tag: Mobile advertising


Total Results: 1633

   Displaying: 21 - 30

How digital activity logging is changing customer research
Published: May 5, 2015
By Hilding Anderson

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.

Prepare to target users pairing the Apple Watch with their iPhones
Published: May 4, 2015
By Craig Palli

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

MMA native ad guidelines address uncertainty over important mobile opportunity
Published: May 1, 2015
The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.
Programmatic: The stock market of digital advertising
Published: May 1, 2015
By Ashwin Nayak

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

Macy's Martine Reardon inducted into Mobile Hall of Fame
Published: April 29, 2015
Martine Reardon, chief marketing officer of department store chain Macy’s, has entered the Mobile Hall of Fame for outstanding leadership in evangelizing mobile within the retail industry and at forums nationwide.
Is responsive Web design overhyped?
Published: April 28, 2015
By Keith Lietzke

Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”

Traffic methods for mobile commerce
Published: April 27, 2015
By Tessa Goodwin

Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.

Stop failing at mobile-campaign attribution
Published: April 24, 2015
By BJ Hatcher

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Mobile ad revenue skyrockets with a 76 percent increase: IAB
Published: April 23, 2015
As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
How mobile is transforming the grocery/CPG business
Published: April 23, 2015
By Adam Meshekow

Mobile and Internet make up roughly 45 percent of an average person’s media consumption, yet advertisers are only spending about 26 percent of their budget on those two mediums, including a mere 4 percent on mobile.

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