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Tag: Mobile advertising


Total Results: 2066

   Displaying: 21 - 30

How brands should measure ad engagement levels
Published: September 8, 2016
By Freddy Friedman

Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day.

How brands should meet the demands of modern luxury
Published: September 6, 2016
By Michael Innocentin

Strange as it sounds, the up-and-coming economic guard wants its luxury purchases to be inclusive and mutually beneficial.

How 6 apps took their technologies mainstream
Published: September 2, 2016
By Ken Weiner

The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.

Advertisers must get over match rates in digital advertising
Published: September 2, 2016
By Manish Ahuja

By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off.

ABCs of international expansion
Published: September 1, 2016
By Mike Ward

The world’s growing middle class is ready to spend hard-earned cash on luxuries and foreign products like never before. We have seen global abandonment rates, once the bane of on-the-go retailers, drop drastically since 2011.

How ad blocking affects the media ecosystem
Published: September 1, 2016
By Jeremy Zeleznock

While ad blockers may seem useful for allowing us to browse the Web ad-free, they can have serious negative effects on those who are responsible for producing that free content.

Trolli taps interactive mobile ads for 14.9pc secondary engagement
Published: August 31, 2016
Ferrara Candy Company’s Trolli brand recently saw a 213 percent higher engagement rate than industry average on mobile for a cross-channel campaign that played with interactive elements to make a bigger impact.
To shrink or not to shrink: Responsive vs. adaptive mobile design
Published: August 31, 2016
By Scott Anderson

A recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May 2010. More importantly, 40.6 percent of buyers consult multiple channels — from Web sites and traditional catalogs to smartphones, tablets and stores — before buying big-ticket home retail items.

One year after the Digital Advertising Alliance’s mobile privacy guidance
Published: August 30, 2016
By Lou Mastria

The actions taken since then provide both a warning and a roadmap for marketers on how to ensure that they are in full compliance with their privacy obligations in the mobile space.

Apple, app-ification and the power of chatbots
Published: August 27, 2016
By Asaf Amir

Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.

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