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Tag: Mobile advertising

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Adaptive mobility at CES
Published: January 8, 2016
By Jeff Malmad

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile Web. And now the third wave is adaptive mobility, coming from the world of wearables, sensors and the Internet of Things.

6 tech trends to look out for at CES and beyond
Published: January 7, 2016
By W. Joe DeMiero

LAS VEGAS, NV – It is January, which means there is no shortage of articles that predict tech trends for the upcoming year, or list all the must-see hoopla at CES in Las Vegas. So let us consider this a “list of lists.”

Top 10 mobile marketing trends for 2016
Published: January 6, 2016
By Ritesh Bhavnani

According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.

Fewer marketers plan to use native ads in 2016: report
Published: January 6, 2016
There are warning signs on the horizon for native ads – one of mobile advertising’s success stories in 2015 – with fewer marketers planning to use them as frustration with the format grows, according to a report released today by Trusted Media Brands Inc.
Top 10 mobile advertising campaigns of 2015
Published: January 5, 2016
In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge campaigns that advanced how to connect with consumers and build brand awareness via smartphones.
Webinar: Holiday mobile marketing recap: What worked, what didn't and lessons learned
Published: January 5, 2016
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016.
4 industries primed for mobile disruption
Published: January 5, 2016
By Adam Meshekow

The average United States adult spends nearly three hours a day on his or her mobile device, with advertising-friendly mediums such as games (78 percent), social networking (65 percent) and retail (46 percent) as favorites among mobile content choices.

Social: Shouting so loud, we lose our voice
Published: January 4, 2016
By Gary Schwartz

Sixty-four percent of United States adults use Facebook, and a whopping half of those users get their news there and nowhere else. That means that more than 30 percent of the general population gets their news from a social media network.

Combating the power shift with data to better retarget customers
Published: December 31, 2015
By Cory Munchbach

We are witnessing a profound shift in power, one that takes it away from brands and gives it almost entirely to consumers. According to a new report from Forrester Research, this shift is due to the unprecedented growth of digital – from applications to mobile phones to Buy it Now buttons.

3 contrarian, hardnosed mobile commerce predictions for 2016
Published: December 30, 2015
By Ajay Kapur

Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.

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