Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mobile advertising


Total Results: 1061

   Displaying: 21 - 30

Red Bull showcases new products via mobile advertising
Published: April 26, 2013
Energy drink brand Red Bull is turning to mobile advertising again to promote its new Edition beverages and encourage consumers to learn about them.





5 factors to consider when building an app
Published: April 26, 2013
By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising
Published: April 25, 2013
By Matthew Savare

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

7 tips to build a mobile-friendly social media presence
Published: April 24, 2013
By Mark Cooper

In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.

Is bigger better? Mobile marketers right-size their efforts
Published: April 23, 2013
Larger format mobile ads have taken off in the past six months, pointing to growing mobile use, bigger commitments from brands and increasing creativity in mobile ad placement.
Boston bombing and Big Data: What can marketers learn from the tragedy?
Published: April 23, 2013
By Alex Romanov

In our mobile and digital age, where consumers are glued to their phones for more than two-and-a-half hours a day, Big Brother is not the only agent collecting and acting on this data in real time.

IPhone impressions deliver 76pc price premium over Android smartphones
Published: April 19, 2013
Advertisers are very interested in iPhone impressions and are willing to pay a premium to get them, according to a new report from MoPub.
Strategies to create an in-game mobile advertising campaign
Published: April 19, 2013
By Joseph DeLuca

An increase in ad spend only tells part of the story when it comes to the emergence of mobile. There is a direct correlation between mobile advertising spend and time spent by consumers on such devices.

Rovio exec: We seek to create brand synergies
Published: April 18, 2013
Over the years, Rovio has expanded its mobile-first powerhouse across the digital, social and television space. Moving forward, the company will continue to create experiences that align with its overall marketing goals.
Merits of the rewards-based advertising model
Published: April 18, 2013
By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

Pleae click here to download the report