Tag: Mobile advertising

Total Results: 1061

Red Bull showcases new products via mobile advertising

Published: April 26, 2013

Energy drink brand Red Bull is turning to mobile advertising again to promote its new Edition beverages and encourage consumers to learn about them.

5 factors to consider when building an app

Published: April 26, 2013

By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising

Published: April 25, 2013

By Matthew Savare

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

7 tips to build a mobile-friendly social media presence

Published: April 24, 2013

By Mark Cooper

In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.

Is bigger better? Mobile marketers right-size their efforts

Published: April 23, 2013

Larger format mobile ads have taken off in the past six months, pointing to growing mobile use, bigger commitments from brands and increasing creativity in mobile ad placement.

Boston bombing and Big Data: What can marketers learn from the tragedy?

Published: April 23, 2013

By Alex Romanov

In our mobile and digital age, where consumers are glued to their phones for more than two-and-a-half hours a day, Big Brother is not the only agent collecting and acting on this data in real time.

IPhone impressions deliver 76pc price premium over Android smartphones

Published: April 19, 2013

Advertisers are very interested in iPhone impressions and are willing to pay a premium to get them, according to a new report from MoPub.

Strategies to create an in-game mobile advertising campaign

Published: April 19, 2013

By Joseph DeLuca

An increase in ad spend only tells part of the story when it comes to the emergence of mobile. There is a direct correlation between mobile advertising spend and time spent by consumers on such devices.

Rovio exec: We seek to create brand synergies

Published: April 18, 2013

Over the years, Rovio has expanded its mobile-first powerhouse across the digital, social and television space. Moving forward, the company will continue to create experiences that align with its overall marketing goals.

Merits of the rewards-based advertising model

Published: April 18, 2013

By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.