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Tag: Mobile advertising


Total Results: 1466

   Displaying: 21 - 30

Taking the Amazon battle to last-mile delivery seriously
Published: September 29, 2014
Amazon’s decision to experiment with deliveries bypassing traditional delivery companies takes the retail battle to the newest area of competitive advantage: the last mile.
CPG brands’ localized digital activations more influential than TV ads: report
Published: September 26, 2014
CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.
Rise of the enterprise mobile event app
Published: September 26, 2014
By Patrick Payne

The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.

Brands and consumers cannot be friends
Published: September 24, 2014
By Matt Rosenberg

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising
Published: September 23, 2014
By Ari Brandt

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Mobile ad measurement begins to evolve beyond click-through rates
Published: September 19, 2014
The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions served and click-through rates.
Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best
Published: September 19, 2014
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year.
Minimalist mobile ads perform better in the US: report
Published: September 18, 2014
While ads with bright colors fared better in countries such as Nicaragua, Kenya and India, more minimalist ads saw higher success in countries including the United States, Singapore and Denmark, according to a new report from Todacell.
Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.