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Tag: Mobile advertising


Total Results: 1701

   Displaying: 21 - 30

Why Bluetooth could be the game-changer in mobile payments
Published: August 11, 2015
By Abrar Siddiqui

The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.

Why your business should not opt-out of SMS marketing
Published: August 7, 2015
By Brittany Bentz

The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.

New York Times’ mobile ads focus on targeting meaningful moments
Published: August 5, 2015
The New York Times is launching a new advertising solution for mobile that leverages user data to serve targeted content at relevant times and places throughout the day.
Growing concerns over ad viewability: 3 reasons brands should go in-app
Published: August 4, 2015
By Craig Palli

Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.

IoT Influencer Summit: Thoughts and impressions
Published: August 3, 2015
By Michael Becker and Max Thorpe

In one way or another, the Internet of Things is playing a larger role in every company’s future and client interactions. At a minimum, every company must start planning now for how IoT will affect their business.

HENRYs can help high-end marketers rethink definition of millennials and luxury itself
Published: August 3, 2015
By Noah Tratt

Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.

How mobile payments will help us become more mobile
Published: July 31, 2015
By Michael Wilson

Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.

Calvin Klein seduces Tinder users in brand’s latest jeans campaign
Published: July 30, 2015
Calvin Klein is rolling out its first-ever campaign on the dating application Tinder, but the brand should beware of invasive advertising, as users on the app may not be as inclined to marketing in the same manner as on other platforms.
Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
6 mobile-oriented services to complement the live operator experience
Published: July 30, 2015
By Gary Schwartz

While voice communication will remain the call center's pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

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