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Tag: Mobile advertising


Total Results: 1350

   Displaying: 21 - 30

How mobile helps cut costs
Published: March 14, 2014
By James Orsini

Proper communication with customers via mobile outreach would not only reduce marketers' stress from the uncertainty, but also decrease the cost of lost productivity.

SXSW: Making the case for marketing-as-a-service
Published: March 13, 2014
By Doug Stovall

Brands and agencies are wrestling with the question of when personalized marketing based on consumer data crosses the line from relevant and helpful to creepy and intrusive.

What is Apple’s commerce and payments strategy?
Published: March 13, 2014
By Tim Dunn

Apple has made big leaps forward in the past by owning entire ecosystems, and the payments space has so many historically entrenched players that displacing them would be difficult.

Why mobile is central to omnichannel customers
Published: March 12, 2014
By Pradeep Aradhya

Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.

Tips on simple and personalized mobile design
Published: March 11, 2014
By Bill Loller

The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.

Agency profile: Ignited bets on video to drive next-generation mobile experiences
Published: March 10, 2014
The Ignited agency’s approach to mobile advertising has progressed significantly since it started dabbling in the space nine years ago.

What retailers must do content-wise to adapt to the rapid shift to mobile
Published: March 10, 2014
By Joaquin Ruiz

Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.

Mobile Marketer's Mobile Outlook 2014
Published: March 7, 2014
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.
Private equity giant Warburg Pincus looks to invest in mobile companies
Published: March 7, 2014
Warburg Pincus, a private equity firm with $37 billion assets under management and a portfolio of more than 120 organizations, is looking to invest in mobile companies across a wide range of industry sectors.
New direction needed for mobile Web site performance
Published: March 7, 2014
By Andreas Grabner

Organizations must avoid delivering heavy mobile sites with mainly unused content.

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