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Tag: Mobile advertising


Total Results: 1560

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Perry Ellis’ spring campaign blooms with mobile ads on ESPN, Esquire
Published: January 30, 2015
Apparel brand Perry Ellis is running mobile ads on Esquire.com and ESPN.com to drive engagement with its spring campaign Very Perry.
Reactions to Google’s mobile-friendly search changes
Published: January 30, 2015
By Tyler Klein

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

Technology and touchdowns: How mobile is changing the game
Published: January 30, 2015
By Lahary Ravuri

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

Editorial calendar 2015 for Mobile Marketer
Published: January 29, 2015
Here is the 2015 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Retailers must embrace in-store pickup
Published: January 29, 2015
By John Pincott

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

Design and the future of retail in quest of millennials
Published: January 28, 2015
By Dan Hodges

As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.

Exploring legal challenges to fulfilling the potential of mHealth
Published: January 27, 2015
By Joseph I. Rosenbaum

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

7 areas for retailers to pay attention in year of cautious optimism
Published: January 26, 2015
By Pat Dermody

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

LinkedIn is missed opportunity for mobile marketers
Published: January 23, 2015
While brands and executives from around the globe are often present on LinkedIn, very few advertising initiatives appear, making the site a missed opportunity for mobile marketers.
5 trends in mobile business apps in 2015
Published: January 23, 2015
By Drew Babik

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

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