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Tag: Mobile advertising


Total Results: 1941

   Displaying: 31 - 40

Mobile apps vs. mobile Web: Do you have to choose?
Published: May 2, 2016
By Ajay Kapur

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

When it comes to mobile shopping, customer location is everything
Published: April 29, 2016
By Anthony Nicalo

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

Cat-and-mouse game of mobile ad fraud has only just begun
Published: April 28, 2016
By Amit Joshi

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

How luxury brands should engage on Instagram and Snapchat
Published: April 27, 2016
By Gabrielle Rein

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

What drives mobile loyalty these days?
Published: April 27, 2016
By Vanessa Horwell

The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.

Luxury consumers blurring lines between offline, online and mobile
Published: April 26, 2016
By Javier Calvar

Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.

Integrate real-time components into ad campaigns
Published: April 26, 2016
By Andrew Alcock and Yann Aïtbachir

A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

3 ways to reinvent the phone number
Published: April 25, 2016
By Jason Knight

Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.

Quantifying effective mobile user experiences
Published: April 25, 2016
By Yoram Mizrachi

A Forrester study reports that half of users' state they would uninstall an app that they classify as poor and would be less willing to interact with the company's Web site or on social media.

Interactive video revs up while truly native experiences lag
Published: April 22, 2016
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
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