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Tag: Mobile advertising


Total Results: 2125

   Displaying: 31 - 40

Dreaming of a beacon-focused Christmas
Published: November 8, 2016
By Noor Naseer

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

5 strategies to attract the affluent shopper
Published: November 7, 2016
By Sue Yasav

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

Nuances of influencer marketing: Building successful partnerships in luxury
Published: November 4, 2016
By Ruth Bernstein

Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.

Preparing for the digital holiday rush
Published: November 3, 2016
By Jake Weatherly

New numbers from analytics provider RetailNext estimate that, overall, digital sales will climb to 16 percent of total retail sales this year. This will also impact an 11 percent decline in bricks-and-mortar store traffic in November and 5 percent in December as compared to 2015.

Storytelling and beaver dams: GoPro to Snap
Published: November 2, 2016
By Gary Schwartz

I need you to indulge me on an extremely circuitous – although hopefully informative – illustration of why the technology pancaking of services with a healthy portion of human-cantered design are essential to drive market adoption.

SMS helps retailers with sales and customer engagement
Published: November 1, 2016
By Andy Shirey

Which other communication technology is able to provide instantaneous feedback and almost guaranteed open rates?

Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer
Published: October 31, 2016
The event boasts 186 speakers for 68 sessions under the overarching theme of “Shift, experience, reimagine.”
Experience key as mobile moves to center of planning and strategy
Published: October 31, 2016
By Kyle Christensen

While customer experience is hardly a new concept in the marketing world, recent mobile developments underscore the extent to which experience matters more than technology.

3 reasons your mobile campaign should pull, not push
Published: October 28, 2016
By Andrew J. Chapin

These days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy.

Travel brands poised to grow exponentially with mobile marketing
Published: October 27, 2016
By Tony Tie

Some estimates say that by 2017, more than 30 percent of online travel bookings will be made on a smartphone.

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