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Tag: Mobile advertising


Total Results: 1461

   Displaying: 31 - 40

Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

What’s in your information wallet?
Published: September 4, 2014
By Rob Hammond

For consumers, a wallet has truly become much more than a place to store value for purchasing digital goods. It represents a place to store highly personal information.

How to make consumers click on mobile ads
Published: September 3, 2014
By Jim Wolfinger

Why are mobile ad click-through rates so low? Simple. Mobile advertising is broken.

Power of design and imagination: Lessons from Apple and Nokia
Published: September 2, 2014
By Dan Hodges

What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.

Brands are missing a mobile opportunity with seniors
Published: August 29, 2014
By Thomas Brence

Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.

3 trends to watch in the ad tech space
Published: August 28, 2014
By Jim Porcarelli

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

Ready or not, here comes the wearable app ecosystem
Published: August 27, 2014
By Gregory Kennedy

With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.

Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.