Tag: Mobile advertising

Total Results: 684

McDonald's adds mobile advertising to mix for Big Mac promotion

Published: December 16, 2011

Fast food chain McDonald's is using mobile advertising to promote its classic Big Mac sandwiches to on-the-go consumers.

Must-have stats for 2011

Published: December 16, 2011

Ever wish that there was one place with all of the need-to-know mobile statistics?

Can Facebook compete with Google in mobile advertising?

Published: December 15, 2011

With consumers increasingly using their mobile phones to access Facebook, the social media giant is reportedly readying its first mobile advertising initiative.

PrivacyStar uses mobile ads to drive app downloads

Published: December 15, 2011

Online privacy app PrivacyStar is using search and in-app mobile ads to promote its applications.

Apple’s losses are Google’s gains in mobile advertising

Published: December 14, 2011

Apple iAd is not the only game in town when it comes to mobile advertising, a fact that marketers are increasingly aware of.

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media

Published: December 8, 2011

Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Media’s SMART report for October.

Crisp Media acquires Smart Device Media to offer premium mobile advertising services

Published: December 8, 2011

Rich media advertising firm Crisp Media has acquired Smart Device Media in a move intended to address the growing market for premium mobile advertising.

Top five mobile misses of 2011

Published: December 7, 2011

Miscalculations are to be expected in any nascent industry and mobile marketing is no exception.

McDonald’s entices consumers to try breakfast items via mobile ad campaign

Published: December 5, 2011

Fast food giant McDonald’s is turning to mobile to engage and drive consumers to its locations via a new mobile ad campaign that promotes its breakfast selection through an interactive memory game.