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Tag: Mobile advertising

Total Results: 2080

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Mobile is shaping the future of consumer research
Published: September 13, 2016
By Ray Beharry

About 10 percent of the $18.9 billion spent globally on market research is allocated to online surveys in the United States alone — that is almost $2 billion.

In mobile, marketers must put experience and expertise ahead of hard evidence
Published: September 12, 2016
By Chris Chang

The reason: We cannot yet track a linear relationship between action and result in mobile.

5 ways to localize apps and build brand loyalty
Published: September 9, 2016
By Clint Poole

The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity.

Publishers adopt 360 ads, expanding reach of immersive content from brands
Published: September 8, 2016
Brands such as Jack in the Box and Samsung are finding wider audiences for their virtual reality and 360-degree video content now that a growing number of publishers, including Vice and Twitch, have launched advertising products to support immersive content.
How brands should measure ad engagement levels
Published: September 8, 2016
By Freddy Friedman

Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day.

How brands should meet the demands of modern luxury
Published: September 6, 2016
By Michael Innocentin

Strange as it sounds, the up-and-coming economic guard wants its luxury purchases to be inclusive and mutually beneficial.

How 6 apps took their technologies mainstream
Published: September 2, 2016
By Ken Weiner

The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.

Advertisers must get over match rates in digital advertising
Published: September 2, 2016
By Manish Ahuja

By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off.

ABCs of international expansion
Published: September 1, 2016
By Mike Ward

The world’s growing middle class is ready to spend hard-earned cash on luxuries and foreign products like never before. We have seen global abandonment rates, once the bane of on-the-go retailers, drop drastically since 2011.

How ad blocking affects the media ecosystem
Published: September 1, 2016
By Jeremy Zeleznock

While ad blockers may seem useful for allowing us to browse the Web ad-free, they can have serious negative effects on those who are responsible for producing that free content.

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