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Tag: Mobile advertising


Total Results: 2177

   Displaying: 41 - 50

First fruit of $45M investment in Vibes is acquisition of mobile firm Red Fish Media
Published: December 27, 2016
The move by the Chicago-based Vibes comes as the mobile marketing and technology space experiences a wave of consolidation among smaller and bigger platforms.
Ecommerce: The new holiday frontier
Published: December 27, 2016
By Jaysen Gillespie

A season once defined by hectic shopping malls, frenzied crowds and stocking the shelves of bricks-and-mortar stores shifted this year to something a bit more homey.

Email, push and SMS: Integrated or independent?
Published: December 23, 2016
By Melinda Krueger

With attention spans shrinking and mobile devices dominating, you can see how mastering short-form messaging will be a key skill for marketers of the future.

3 misconceptions about location-based services
Published: December 22, 2016
By David Bairstow

Even though 83 percent of application users say location is crucial to their app experiences, it is astounding that more than half of location-dependent app users have not turned their location services on – even for things as basic as weather and navigation apps.

7 ways to reduce shopping cart abandonment on mobile
Published: December 22, 2016
By Curt Bloom

Shopping cart abandonment rates on mobile are higher than on desktop and driving the global abandonment rate up to 73.4 percent.

How retailers can get the most out of Apple's iMessage update
Published: December 21, 2016
By Bobby Gill

The updated iMessage platform opens up a wide variety of opportunity for retailers looking to boost engagement with their apps.

4 ways retailers can engage holiday shoppers via SMS
Published: December 19, 2016
By Michael Pellegrino

One form of marketing that is likely being overlooked by digital marketers during the holidays – even though statistics indicate it may be the most effective form of brand communication today – is SMS/MMS text messaging.

Mobile travel is not ready for take-off
Published: December 16, 2016
By Matt Asay

Behind many of the travel apps' problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.

Moonlighting eyes opportunity as US devolves to gig economy
Published: December 14, 2016
Two years into founding Moonlighting as a resource for participants in the gig economy, Jeff Tennery is looking to strike more deals with media and corporate partners to tap into a market of 100 million underemployed consumers in the United States.
Advice for the executive: Focus on what you can affect
Published: December 13, 2016
By Kurt Bilafer

The best piece of advice I ever got: focus on the things you can affect. This is advice I have drawn on again and again in my career. It has been a challenge to master, and it is still a work in progress.

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