Tag: Mobile advertising

Total Results: 1065

Cutting through the noise in today’s saturated app market

Published: April 12, 2013

By Ian Schenkel

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

GM friends Facebook, pointing to its significant role in mobile advertising

Published: April 11, 2013

GM is reportedly launching a mobile-only advertising campaign on Facebook for the Chevrolet Sonic with the automaker investing in the social network for the first time in almost a year.

McDonald’s rides rich media wave in latest mobile marketing push

Published: April 9, 2013

McDonald’s has turned to rich media again to take its new mobile marketing campaign to a whole new level and encourage consumers to learn more about its latest chicken wraps.

Making the case for a mobile audit in a consumer-led economy

Published: April 9, 2013

By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

Why mobile M&A deals are taking so long

Published: April 8, 2013

By Jeffrey L. Dearth

Despite the continuing migration of consumers from desktop to mobile devices, few significant deals have been struck.

Lord Maurice Saatchi on mobile advertising

Published: April 5, 2013

By Lord Maurice Saatchi

We all need to believe in something. Judges believe in the law, priests believe in God and journalists believe in scoops.

Using the right metrics for a data-driven app

Published: April 4, 2013

By Pratik Shah

It is only through using the right metrics that you can transform your app from a product to the cornerstone of a successful business.

Chili’s flaunts mobile app, drives downloads through iAd campaign

Published: April 3, 2013

Restaurant chain Chili’s Grill & Bar has tapped Apple’s iAd network to help get the word out about its new mobile application and, ultimately, increase downloads.

Why brands must refine the mobile email experience

Published: April 3, 2013

By Pamela McAtee

Half of your email population now reads marketing emails on a smartphone. In 2012, mobile email opens surpassed desktop and webmail opens for the first time.

Quaker Oats relies on mobile to build brand awareness

Published: April 2, 2013

Quaker Oats is putting mobile at the center of its latest initiative that aims to drive brand awareness and engage consumers on a deeper level.