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Tag: Mobile advertising


Total Results: 1913

   Displaying: 41 - 50

Less affluent, lower income consumers more favorable towards mobile ads: report
Published: March 22, 2016
Consumers have widely differing opinions when it comes to mobile advertising, based on affluence and income levels, with the wealthiest consumers among the most annoyed by these messages, according to new research from IXI Services.
SMS is no longer the ugly duckling of marketing
Published: March 22, 2016
By Kalin Kassabov

Many of the realities that contributed to SMS's ugly-duckling reputation have changed significantly.

Amazonís lessons for luxury
Published: March 21, 2016
By Marie Driscoll

Amazon is the search engine for shopping, so think hard before you say no to Amazon.

Fleeting micro engagements rise as mobile further crunches time
Published: March 18, 2016
Marketers continue to shrink their mobile engagements in an attempt to capture the attention of users who may be only glancing at their devices, but is five seconds enough to make a lasting impression?
Digital product development does not end on Launch Day
Published: March 18, 2016
By Erika Carney

There is no such thing as a finalized digital product. Instead, launch day should usher in the next phase of your hard work.

5 best-practice tips for mobile proximity messaging
Published: March 17, 2016
By Jeremy Daly

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively.

Q&A: Ruby Tuesday woos young moms via mobile and social
Published: March 16, 2016
Casual dining chain Ruby Tuesday is on a mission to win back young mothers and families after an earlier repositioning to take the chain upscale drove them away, with mobile playing a significant role in the new strategy.
7 best-practice tips for mobile video advertising
Published: March 16, 2016
By Jaime Singson

It is all for nothing if mobile video ads do not work with the specific challenges of mobile devices.

6 ways to disrupt shopping cart abandonment
Published: March 15, 2016
By Tom Villante

The Baymard Institute reports that the average abandonment rate is 67.91 percent Ė which means that for every hundred people who visit a Web site, about 68 of them become frustrated with the online payment system and abandon their purchase.

3 lessons for mobile sites from the 2015 holiday season
Published: March 14, 2016
By Dritan Suljoti

Keeping control of a strong user experience is a continual struggle as marketers add new technology and tools to enhance functionality and boost response, because every new element introduces a potential single point of failure.

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