Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mobile advertising

Total Results: 1773

   Displaying: 41 - 50

Unilever's Magnum pairs interactive ads, geolocation to drive in-store traffic
Published: October 20, 2015
Unilever’s ice cream brand Magnum saw significant success in driving local traffic to a store in Ecuador through a mobile banner campaign that leveraged location and interactivity to enable users to invent their own ice cream bars and pick them up.
Finding the best payment solution for the marketer
Published: October 20, 2015
By Udi Oster

This era of on-demand ecommerce is closely correlated to the shift away from traditional payments processors and toward more innovative solutions, such as those developed by Stripe or Braintree.

Mobile advertising fulfills potential with higher CPMs: report
Published: October 19, 2015
Mobile advertising is living up to the hype as an effective marketing method, closing the divide with higher CPMs than desktop, according to a new report from PubMatic.
Learning at the intersection of gaming, video and the cloud
Published: October 19, 2015
By Max Thorpe and Michael Becker

During the past Super Bowl, a 30-second commercial cost $4 million. However, what is interesting is that despite the huge chunk of change, ad agencies are finding that 30 seconds for a commercial is not enough.

Digitizing stored value: Apps and wallets, wallets and apps
Published: October 16, 2015
By Mark Willis

Two of the preparatory shifts in the journey toward digitizing stored value – a term I am using to describe mobile acceptance, particularly in the world of gift and other prepaid card solutions – are conversion to NFC and upgrading bar code scanners.

Screen-agnostic hogwash
Published: October 14, 2015
By Jason Shulman

I likely date myself when I say that I miss the old New York Times articles regarding etymology, written by the illustrious William Safire. I would sit on a Sunday, reading the On Language column and marvel at the history and usage of common phrases and sayings. I have recently longed for the return of the late Safire when it comes to the word “hogwash.” Why?

What is a mobile marketing platform – and why a brand needs one
Published: October 13, 2015
By Pierre Barbeau

A good mobile marketing platform can be the key to building solid long-term relationships with your customers—long after you have completed the design and delivery of your flashy new app.

Case for first-party data in a third-party world
Published: October 12, 2015
By Steve Bagdasarian

For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it.

Getting the most out of holiday retail campaigns
Published: October 8, 2015
By Eric Nielsen

With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.

How brands can identify an audience to drive from awareness to transaction
Published: October 7, 2015
By Mahi de Silva

The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.

Please click here to  download now!