Tag: Mobile advertising

Total Results: 684

Which mobile channel will be the breakout star in 2012?

Published: December 2, 2011

Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.

Time to cultivate a healthy dose of cynicism with mobile

Published: December 2, 2011

By KF Lai

One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.

Noteworthy 2011 mobile advertising campaigns

Published: December 2, 2011

Mobile advertising in 2011 matured drastically as marketers became more accustomed to the channel.

Victoria’s Secret bets on apps to bolster loyalty strategy

Published: December 1, 2011

A new Victoria’s Secret mobile ad campaign focused on driving application downloads is actually a move on the part of the brand to increase and cultivate loyalists.

Windows Phone mobile ad click-through rates trump iOS and Android

Published: November 30, 2011

IOS continues to trump Android when it comes to click-through rates for mobile ads by operating system. However, Windows Phone beats them both, suggesting there is an opportunity here for marketers who want their advertising to stand out.

Buffalo Wild Wings bolsters mobile strategy with ads, gift cards

Published: November 30, 2011

Fast-casual restaurant Buffalo Wild Wings is furthering its plunge into mobile by using mobile advertising and gift cards.

Four changes for Apple iAds to live up to their potential

Published: November 30, 2011

By Daniella Alpher

Apple iAds are mostly still a disappointment to developers, live only in a handful of countries and too few advertisers have gotten involved.

Target sees 250,000 consumer engagements via mobile circular campaign

Published: November 18, 2011

LOS ANGELES – A former Target executive at the Mobile Marketing Forum 2011 said the company saw 250,000 consumer engagements when it ran a mobile circular campaign for the back-to-school season.

Mobile advertising: Much maligned, much underestimated

Published: November 18, 2011

By Inman Breaux

There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.

AOL shifts strategic focus to tablet, mobile-first monetization

Published: November 17, 2011

AOL, a company that once almost exclusively ruled the desktop Internet, is now shifting its focus to mobile and tablets, claiming that the devices' monetization opportunities surpass those on the Web.