Tag: Mobile advertising
Total Results: 61
Displaying: 41 - 50- On-deck mobile social networking revenue to reach $412M in 2012: Study
- Published: April 29, 2008
- A new study claims that revenue from on-deck mobile social networking services nationwide will reach $412 million in 2012.
- MMA mobile ad guidelines should cover new formats too: Ringleader CEO
- Published: April 28, 2008
- The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.
- Mobile Marketing Association releases global mobile advertising guidelines
- Published: April 25, 2008
- The Mobile Marketing Association has released its first set of global mobile advertising guidelines for ads within content on mobile devices.
- Associated Press picks platform for Mobile News Network
- Published: April 25, 2008
- The Associated Press has picked a platform for the launch this quarter of its Mobile News Network.
- Key tips on buying media for mobile advertising
- Published: April 18, 2008
- By Tony Nethercutt
This month I begin a two-part series covering the media buying fundamentals of mobile advertising. After I cover media buying, I will shift my focus to the creative fundamentals of mobile advertising.
- Nokia’s share of impressions decreases in AdMob ad network
- Published: April 17, 2008
- Network impressions increased 10 percent in March over February, according to the latest AdMob Mobile Metrics Report.
- Mobile now beyond interest level, says ad:tech delegate
- Published: April 16, 2008
- SAN FRANCISCO – The hustle and bustle at ad:tech was like midtown Manhattan at the end of business day. There were thousands walking the show floor and sitting through sessions on interactive marketing.
- Young men more open to mobile media, SMS ads: Study
- Published: April 16, 2008
- A new study claims that one-third of men age 18-34 accessed mobile media in February.
- Ad:tech launches first mobile marketing pavilion
- Published: March 31, 2008
- Ad:tech, the nation’s leading interactive advertising trade show, has set its sights on mobile with the launch of a mobile marketing pavilion for its San Francisco conference next month.
- SMS is dominant mobile service beyond voice: Study
- Published: March 28, 2008
- A new study claims that brand recall for mobile advertising was up 20 percent in the first quarter.
