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Tag: Mobile advertising


Total Results: 1400

   Displaying: 41 - 50

Understanding the difference between contextual and too-close-for-comfort messaging
Published: May 1, 2014
By Brent Hieggelke

Some apps know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This information helps marketers personalize messages. But when do brands step over the line with this rich data set?

Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
Identifying real customers from the window shoppers on the Web site
Published: April 30, 2014
By Doug Logan

If you cannot see the watch or loafers brand that online or mobile browsers are wearing, there are still things we can observe, track and analyze to determine the difference between a window shopper and an actual customer.

P&G shrinks marketing spend as mobile boosts impact but costs less
Published: April 28, 2014
A Procter & Gamble executive recently said the company is reducing its marketing budget this year, but still expects the overall impact to be well ahead of previous years thanks, in part, to a bigger focus on mobile and social strategies.

Does Target’s breach spell threat or opportunity for mPOS?
Published: April 28, 2014
By Ken Paull

With the recent high-profile security breaches in the retail industry, and growing adoption of mPOS among larger retailers and businesses, the bar has been raised on mPOS security features.

Silence on Net Neutrality reversal will throttle mobile innovation
Published: April 25, 2014
Not much thought is being given to this news – what with all the geopolitical turmoil worldwide – but the whole notion of all content being equal on the Internet is about to become history.

Facebook’s mobile success heavily focused on apps over Web
Published: April 24, 2014
Facebook delivered its strongest year-over-year growth in advertising in three years during the first quarter of 2014 as the social networking giant sees ongoing success in mobile, which represented 59 percent of its advertising revenue during the first quarter, up from 53 percent in the previous quarter.
Has Google Grid View killed the subject line?
Published: April 24, 2014
By Matt Keiser

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

4 factors to consider in mobile advertising
Published: April 23, 2014
By Michael Hayes

Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.

3 rules by which to measure mobile creative
Published: April 21, 2014
By Brian d'Alessandro

While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

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