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Tag: Mobile advertising


Total Results: 1429

   Displaying: 41 - 50

Why soft launches are becoming the game marketer’s best weapon
Published: June 13, 2014
By Craig Palli

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

6 luxury marketing trends to watch
Published: June 11, 2014
By Marko Muellner

For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.

Burger King's self-serve ads set stage for bigger mobile commitment
Published: June 10, 2014
Five Burger King locations are serving as the testing ground for a new self-serve mobile ad platform enabling the brand to create, deploy and measure geotargeted rich media mobile ads by itself.


Bringing in a new era of mobile engagement
Published: June 10, 2014
By Mihael Mikek

Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.

Webinar on June 26: Forrester analyst outlines strategy to seize the mobile moment in the new fight for customers
Published: June 5, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, June 26 focused on Forrester Research's strategy to seize the moment as the mobile consumer mind shift occurs. Speakers include senior executives from Forrester, Xerox and ExactTarget Marketing Cloud.
Why "interactive" is not synonymous with "online"
Published: June 4, 2014
By Gavin Finn

Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.

Innovation can unchain mobile advertising’s growth
Published: June 3, 2014
By Colin Jeavons

Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience.

Tips and tricks for mobile testing: A software tester’s roadmap
Published: June 2, 2014
By Tatyana Mahlaeva

My goal with this article is to provide some practical advice to keep you from getting lost in the world of mobile testing.

Mobile marketing with geo-location is not a simple destination
Published: May 30, 2014
By Llew Claasen

I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill.