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Tag: Mobile advertising

Total Results: 1836

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Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
What is driving the surge in media M&A activity?
Published: December 15, 2015
By Jim Porçarelli

We are hearing from media executives across departments and title levels who predict that M&A activity will increase. Prime M&A targets for media companies will be digital companies.

Striking the balance between content and ads in a mobile-first world
Published: December 14, 2015
By Matt Sussberg

Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.

Brands and publishers need to reorient for vertical video
Published: December 11, 2015
By Zohar Dayan

After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.

Turning holiday slowdown into treasure
Published: December 10, 2015
By Emily Adams

For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.

3 tips to develop a cross-device marketing and measurement strategy
Published: December 9, 2015
By Aman Khanna

Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising.

Hard Rock boosts geotargeting with behavioral data to reach vacationers
Published: December 8, 2015
Hard Rock Café increased bricks-and-mortar traffic by 220 percent through the use of behavioral data and geotargeting, manifesting the potential these tactics have for restaurant chains.
How will you support your new mobile app after launch?
Published: December 8, 2015
By Pierre Barbeau

Are you ready to build or launch a new mobile application? Keep in mind that a mobile app is only as good as the number of people returning to it.

App installs jump up to 74pc following TV ads: report
Published: December 7, 2015
Mobile application installs increase 56 percent to 74 percent after a television ad is shown, according to new research from Fetch.
Top trends across 2015’s award-winning mobile campaigns: report
Published: December 4, 2015
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
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