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Tag: Mobile advertising


Total Results: 2178

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Advice for the executive: Focus on what you can affect
Published: December 13, 2016
By Kurt Bilafer

The best piece of advice I ever got: focus on the things you can affect. This is advice I have drawn on again and again in my career. It has been a challenge to master, and it is still a work in progress.

How text marketing can help court and maintain customer loyalty
Published: December 13, 2016
By Alexa Lemzy

Seventy percent of consumers forgo subscribing to a loyalty program because of the time and inconvenience of registration. But 72 percent of consumers affirm that they would be more likely to sign up for a loyalty club through a text message.

What marketers should know about Amazon Go
Published: December 12, 2016
By Diana Gordon

In a report by the Trade Survey, 85 percent of consumers reported wanting to touch and feel a product before they buy. That gives Amazon another great reason to believe that its new store concept will work, especially in busy urban markets.

How retail apps can improve user engagement and retention
Published: December 9, 2016
By Joyce Solano

Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.

When millennials’ interest is high – and satisfaction is low
Published: December 8, 2016
By John Ford and Sara Mihan

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

3 tips to tackle mobile for marketing and retail
Published: December 7, 2016
By Michael Korsunsky

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

Reach the unreachable with browser push notifications and emails
Published: December 6, 2016
By Shiju Mathew

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

3 ways an app can drive in-store traffic
Published: December 6, 2016
By Katie Jansen

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

How retailers can close the mcommerce gap
Published: December 5, 2016
By Stefan Benndorf

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

Why social media and user-generated content are set to dominate email and Web
Published: December 2, 2016
By Kym Reynolds

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

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