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Tag: Mobile advertising


Total Results: 2001

   Displaying: 51 - 60

Viewability is the new mobile metric
Published: June 6, 2016
By Noor Naseer

To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over.

Mary Meeker: Mobile advertising a $22B opportunity in US
Published: June 3, 2016
While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images.
Amazon Echo: The new voice in brand engagement
Published: June 3, 2016
By Tobias Goebel

Alexa moved into our home a few months ago. And we are not alone: she has already moved into 3 million other homes in the United States.

4 tips to improve mobile commerce effectiveness
Published: June 2, 2016
By Jessica Langdorf

Understanding the differences between mobile and desktop conversion can help brands better interpret conversion rates.

22pc of smartphone users block ads, up 90pc: report
Published: June 1, 2016
Ad blocking is growing around the world, with an estimated 419 million people now restricting ads on the mobile Web while the use of applications that impede certain content is also gaining, according to a new report from PageFair and Priori Data.
Challenge of selling age-restricted goods on mobile
Published: June 1, 2016
By Michael Hagen

Studies have shown that current mobile age-verification techniques are not adequate and are failing to limit access to age-restricted goods and content.

Obama overtime rule affects advertising agencies and media companies
Published: June 1, 2016
By Andrew B. Lustigman and Aliza F. Herzberg

All employers, and particularly those in the media and advertising industries, given the long hours typically associated working in these industries, will be faced with making decisions about how they pay and monitor the time worked of their employees.

7 reasons for RFID in luxury retailing
Published: May 31, 2016
By Robert Amster

The time for adoption of item-level RFID (radio-frequency identification) is finally here.

How banks and money wire services are fooling us
Published: May 31, 2016
By Nishu Thukral

Consumers have spoken: 43 percent have negative feelings about the banking industry, and it is not surprising.

What Bono’s One campaign teaches us about business in the new economy
Published: May 27, 2016
By Lauren DeLisa Coleman

When Bono’s organization talks, people listen.

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