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Tag: Mobile advertising


Total Results: 1671

   Displaying: 51 - 60

Verizon-AOL deal sets stage for cross-screen advertising play
Published: May 13, 2015
Verizon’s $4.4 billion deal for AOL points to how, as the consumption of digital content grows across screens, there is an opportunity to simplify distribution, build customer profiles and deliver advertising solutions for brands looking to extend their reach beyond television.
Marketing in the Digital Age: How data helps fight entropy
Published: May 13, 2015
By Michael J. Becker

What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.

How ERA and PODS use programmatic to reach the individual
Published: May 12, 2015
NEW YORK – Executives from moveable storage unit brand PODS and real estate agency ERA at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference discussed how using programmatic buying helps them reach consumers at the right time during the purchasing process on the right channels with relevant content.
How influencer marketing improves the reach of Instagram photo campaigns
Published: May 12, 2015
By Francis Trapp

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

5 reasons why traditional mail-in rebates are broken
Published: May 8, 2015
By David Hargreaves

It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want immediate gratification and live on their mobile phones.

Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Published: May 7, 2015
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

Mobile media to play pivotal role in 2016 presidential elections
Published: May 6, 2015
By Dan Hodges

Although it may seem far away, the first presidential primary will be in January 2016. The 2016 elections include the presidential race, the Senate (34 races), gubernatorial (12 races), House (63 races) and the presidential primaries.

How digital activity logging is changing customer research
Published: May 5, 2015
By Hilding Anderson

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.

Prepare to target users pairing the Apple Watch with their iPhones
Published: May 4, 2015
By Craig Palli

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

Please click here to register now!