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Tag: Mobile advertising


Total Results: 1462

   Displaying: 51 - 60

Back-to-school spending to grow 3.3pc: NRF
Published: August 12, 2014
By Marie Driscoll

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected seasonís spend in 2013.

Why mobile conversions lag behind desktop
Published: August 12, 2014
By Adam Epstein

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

Wearables are the new loyalty frontier
Published: August 11, 2014
By Jeff Berry

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

Marketers should rethink their approach to CRM in mobile
Published: August 8, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

5 pitfalls that banks must avoid as they offer mobile service
Published: August 7, 2014
By Klaus Enzenhofer

According to Javelin Strategy and Research, by switching just one customerís in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

Information overload: The psychology of being connected 24/7
Published: August 6, 2014
By Adam Marchick

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Finding the balance point in mobile advertising
Published: August 5, 2014
By Sigal Bareket

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

Key takeaways for brands from Google I/O
Published: August 1, 2014
By Adam Marchick

Googleís emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

Mobile ad engagement doubles as targeting improves: report
Published: July 31, 2014
More consumers than ever find mobile ads helpful, with relevancy a key factor in driving engagement, according to a new report from xAd and Telmetrics.