Tag: Mobile advertising
Total Results: 684
Displaying: 51 - 60- Understanding Google’s mobile ambitions and what it means for marketing's future
- Published: November 14, 2011
- When it comes to mobile, Google definitely has a 360-degree surround strategy in the space, with a presence in mobile marketing, commerce, content, hardware and software.
- Brands get liked on Facebook 1M times per day: ad:tech keynote
- Published: November 10, 2011
- NEW YORK – For anyone who has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.
- Tide boasts brand awareness via targeted mobile ads
- Published: November 7, 2011
- Procter & Gamble’s Tide is promoting its new products and letting consumers find their ideal detergent via targeted mobile ads.
- Dannon broadens ad creative with iAd campaign
- Published: November 4, 2011
- Dannon is using Apple's iAd to give consumers a 360-degree view of a new line of French-style yogurts.
- How and why consumer mobile engagement is constant throughout the day
- Published: November 4, 2011
- By Erin (Mack) McKelvey
Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.
- Is Yahoo's price tag for Living Ads too high?
- Published: November 3, 2011
- Yahoo Inc.'s newly released Living Ads advertising units may be priced a little high, with ad packages ranging between $200,000 and $500,000.
- MoPub Marketplace gives publishers new way to monetize apps
- Published: October 28, 2011
- A new real-time bidding marketplace for mobile ad inventory gives publishers a way to drive more revenue from their inventory.
- 4Info raises $14M in funding, spins out mobile ad business
- Published: October 28, 2011
- 4Info has received $14 million in financing and is spinning out its new AdHaven division to focus on mobile advertising and sales.
- Navigating the daunting tablet marketing landscape
- Published: October 27, 2011
- Right when marketers got the hang of mobile marketing comes the tablet. Although the opportunities are obvious, incorporating tablets into the digital marketing mix can be daunting.
- What marketers really want from mobile advertising
- Published: October 27, 2011
- By Zephrin Lasker
The rapid adoption of smartphones is also outpacing the mobile advertising industry. So what will make marketers spend more on mobile ads?
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