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Tag: Mobile advertising

Total Results: 1726

   Displaying: 51 - 60

HENRYs can help high-end marketers rethink definition of millennials and luxury itself
Published: August 3, 2015
By Noah Tratt

Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.

How mobile payments will help us become more mobile
Published: July 31, 2015
By Michael Wilson

Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.

Calvin Klein seduces Tinder users in brandís latest jeans campaign
Published: July 30, 2015
Calvin Klein is rolling out its first-ever campaign on the dating application Tinder, but the brand should beware of invasive advertising, as users on the app may not be as inclined to marketing in the same manner as on other platforms.
Facebook adds $1B in ad revenue, with mobileís share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobileís percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
6 mobile-oriented services to complement the live operator experience
Published: July 30, 2015
By Gary Schwartz

While voice communication will remain the call center's pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

8 terms that luxury brands must know to revolutionize their customer approach
Published: July 29, 2015
By Matt Dion

With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.

San Antonio targets travelers with interactive selfie campaign and 67pc engage
Published: July 24, 2015
The San Antonio Convention & Visitors Bureau is running a rich media mobile ad this summer that enables consumers to experience the city through an interactive selfie feature and, midway through the campaign, 67 percent have taken a secondary action.
How to market to the various kinds of luxury consumers?
Published: July 23, 2015
By Akash Kaura

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

Goldfish-sized attention spans: The marketerís new challenge
Published: July 22, 2015
By Derrick Lin

For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.

3 steps to build long-term customer relationships with mobile
Published: July 21, 2015
By Pierre Barbeau

Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.

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