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Tag: Mobile advertising

Total Results: 2065

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Unlocking mobile programmatic's potential
Published: August 8, 2016
By Ocean Fine

Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.

Yaye drives active users with immersive, multi-screen ads on Facebook
Published: August 5, 2016
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.
After the click: The ROI fallacy
Published: August 5, 2016
By Emily Adams

Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.

Impossible for large media companies to innovate?
Published: August 4, 2016
By Louis Gump

There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest.

Are agencies missing on the luxury opportunity?
Published: August 3, 2016
By Ana Andjelic

The size of the global fashion business is growing and is expected to generate double-digit growth between now and 2020, according to a report from McKinsey & Co. McKinsey also claims that the apparel, fashion and luxury sector outperformed the global market over the past decade, exceeding even technology companies.

Why in-app advertising is a must for marketers
Published: August 2, 2016
By Tom Desaulniers

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020.

Dirty truth about omnichannel retail
Published: August 1, 2016
By Eric Olafson

The dirty secret of omnichannel retail – that is, secret to all but the people who suffer it every day – is that the smooth, polished, we’ve-got-it-all-together exterior that retailers present to consumers masks the reality.

Mobile payments beyond NFC: The case for beacons
Published: July 29, 2016
By David Fernandez

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

Facebook’s coffers overflow with mobile ad dollars
Published: July 28, 2016
Mobile ads brought in 84 percent of the $6.2 billion in advertising revenue generated by Facebook during the second quarter, an increase from 76 percent a year ago that highlights the social media platform’s significant strength in connecting on-the-go consumers with marketers.
The Amazon effect: Is there a new player in the fashion retail space?
Published: July 28, 2016
By Phil Seward

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

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