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Tag: Mobile advertising


Total Results: 1630

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Inviting opinion pieces on mobile marketing
Published: March 25, 2015
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

Quaker cooks up tactile mobile ad for memorable new product launch
Published: March 24, 2015
PepsiCo Inc.’s Quaker Oats Co. has an innovative new mobile ad campaign leveraging hot spots to highlight noteworthy ingredients such as quinoa, pecans and flax in a way that is easily digestible as well as memorable for on-the-go consumers.
SXSW: Ada Lovelace, the 19th century and women’s role in tech
Published: March 24, 2015
By Dan Hodges

The percentage of women in the computer science and tech fields has declined from 34 percent in 1980 to 13 percent in 2015.

Are media buyers using the best algorithms?
Published: March 24, 2015
By Changfeng Wang

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

App agility: Why marketers need to empower employees with intelligent mobile apps
Published: March 23, 2015
By David Spear

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

Mark the date: April 21. It’s not just another update from Google
Published: March 20, 2015
By Julia KIdwell and Emily Adams

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

Unlike SXSW, the MMA Forum focused on business results
Published: March 20, 2015
By Jeff Hasen

NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

Tackling mobile’s challenge: Cross-device mapping and attribution
Published: March 19, 2015
By Ben Plomion

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

Native mobile ads in a strange land
Published: March 18, 2015
By Stephen Upstone

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

Cheetah Mobile buys MobPartner in $58M deal to strengthen targeting capabilities
Published: March 17, 2015
Chinese mobile Internet developer Cheetah Mobile Inc. bought mobile marketing agency MobPartner for $58 million to inject more competition in the mobile ad performance space.
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