Tag: Mobile advertising
Total Results: 2119Displaying: 51 - 60
- How brands can make their SMS list exclusive
- Published: October 7, 2016
- By Dan Slavin
Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver.
- 5 other ways Pokémon Go can make money
- Published: October 6, 2016
- By Mike Gamaroff
It is a triumph – not just for augmented reality, or even mobile in general – but for people who are starting to realize that perhaps social media is not that social when you are conducting your relationships through contrived Instagram filters and status updates.
- Memo to Apple: When delight becomes expectation, loyalty becomes uncertain
- Published: October 3, 2016
- By Robert Passikoff
Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.
- The case for reward-based advertising
- Published: September 30, 2016
- By Adam Cohen-Aslatei
You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.
- Digital marketing can generate a lower cost-per-acquisition than offline advertising
- Published: September 28, 2016
- By Gabriel Shaoolian
The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.
- How a mobile-first attitude generates quality leads
- Published: September 27, 2016
- By Anthony Nicalo
The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.
- Social media will never overtake PR
- Published: September 26, 2016
- By Vanessa Horwell
Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.
- Driving the customer-engagement flywheel with mobile
- Published: September 26, 2016
- By Peter McLachlan
Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.
- Announcing Mobile FirstLook 2017 New York Jan. 18
- Published: September 23, 2016
- Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.
- Reinventing Saks in the face of disruption
- Published: September 22, 2016
- By Jeff Loehr
The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.