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Tag: Mobile advertising


Total Results: 2152

   Displaying: 51 - 60

How to make the messaging trend work for your business
Published: November 15, 2016
By Matt Hodges

Inboxes are still plagued by spam, social media has turned into an ad platform, and even modern solutions such as live chat are often impersonal and difficult to use.

3 monetization strategies to boost ad revenue
Published: November 14, 2016
By Ofer Graitzer

It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.

Valuing mobile marketing in an age of ad blocking
Published: November 11, 2016
By Lisa Paccione

Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.

What a Trump presidency means for marketers
Published: November 10, 2016
By Dan Jaffe

It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.

3 common mobile Web design mistakes that could cost brands
Published: November 9, 2016
By Gabriel Shaoolian

The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.

Will Facebook's ad revenue spike, innovative solutions be enough for marketers?
Published: November 8, 2016
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
How to get mcommerce search right as ecommerce turns mobile first
Published: November 8, 2016
By Pavan Vilas Sondur

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

Dreaming of a beacon-focused Christmas
Published: November 8, 2016
By Noor Naseer

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

5 strategies to attract the affluent shopper
Published: November 7, 2016
By Sue Yasav

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

Nuances of influencer marketing: Building successful partnerships in luxury
Published: November 4, 2016
By Ruth Bernstein

Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.

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