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Tag: Mobile advertising

Total Results: 1909

   Displaying: 51 - 60

Counting on social capital: New way to evaluate entrepreneurial worth
Published: March 8, 2016
By Marco Rigon

In a three-year examination of the challenges faced by skilled entrepreneurs with highly developed social capital operating in geographies with underdeveloped “financial capital” markets, the dislocation between the two proved to be profound and stifling.

5 trends in mobile advertising
Published: March 4, 2016
By Marco Rigon

Mobile users average 3 hours and 40 minutes each day on their phones, longer than we probably devote to eating, cycling or intimacy.

How brands should make mobile strategy and platform choices
Published: March 3, 2016
By Selina Petosa

While the number of mobile Internet users grew 23 percent over last year, more notable is the shifting behavior of consumers towards mobile channels and how this has contributed to explosive mobile ad growth and increased engagement on social media via mobile.

Rapidly evolving mobile payments market is table stakes for retailers
Published: March 2, 2016
By Maeve McKenna Duska

Anticipate a continued influx of retailers launching their own mobile payment options and clamoring to take a stake in a potentially huge mobile payments market.

Webinar on March 30: Steven Alan: Why mobile is the answer to a connected customer experience
Published: March 1, 2016
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile's role in the connected in-store experience.
Top 10 takeaways from Mobile World Congress 2016
Published: March 1, 2016
By Dan Hodges

Mobile World Congress 2016 concluded last week with a record 101,000 attendees, an increase of more than 6 percent from last year.

Fashion’s newest models are not on the runway
Published: March 1, 2016
By David P. Lindsey and Paula E. Payton

The old paradigm of malls and major brands comprising the market are under siege by channels and service models that cater to a new generation of fashion customer.

Mobile ad blocking is not a crisis – yet
Published: February 29, 2016
By Kirsten McMullen

It is important for brands to understand what drives consumers to install blockers and how they can avoid being part of the consumer backlash that drives ad blocking.

Google AMP closes some, opens other mobile advertising opportunities
Published: February 26, 2016
While early adopters of Google’s Accelerated Mobile Pages project expect a strong presence in mobile search results – driving reach, consumption and advertising opportunities – initial challenges include page code restrictions and ad tech redundancies.
Mobile advertising in the age of ad blockers
Published: February 26, 2016
By Michael Nevins

According to GlobalWebIndex in a published report, use of ad-blocking software jumped 10 percent during the fourth quarter, much of it attributed to mobile: 36.7 percent of mobile users have employed an ad blocker.

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