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Tag: Mobile advertising


Total Results: 1582

   Displaying: 51 - 60

Making a case for native advertising on mobile
Published: February 3, 2015
By Michael Goldberg

What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”

Play-calling questioned well beyond Super Bowl field
Published: February 3, 2015
By Jeff Hasen

Brands spent $4.5 million per 30-second commercial and presented spots as if it was 1977, showing us puppies and Snickers transformations while ignoring the fact that more than 100 million had a mobile phone in their hand.

Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat
Published: January 30, 2015
Victoria’s Secret's is running ads for its Pink Date bra within Cosmopolitan magazine's content on the new Snapchat Discover platform, reflecting its potential to help brands narrow in on a targeted group of consumers.
Perry Ellis’ spring campaign blooms with mobile ads on ESPN, Esquire
Published: January 30, 2015
Apparel brand Perry Ellis is running mobile ads on Esquire.com and ESPN.com to drive engagement with its spring campaign Very Perry.
Reactions to Google’s mobile-friendly search changes
Published: January 30, 2015
By Tyler Klein

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

Technology and touchdowns: How mobile is changing the game
Published: January 30, 2015
By Lahary Ravuri

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

Editorial calendar 2015 for Mobile Marketer
Published: January 29, 2015
Here is the 2015 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Retailers must embrace in-store pickup
Published: January 29, 2015
By John Pincott

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

Design and the future of retail in quest of millennials
Published: January 28, 2015
By Dan Hodges

As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.

Exploring legal challenges to fulfilling the potential of mHealth
Published: January 27, 2015
By Joseph I. Rosenbaum

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

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