Tag: Mobile advertising

Total Results: 1066

Quaker Oats relies on mobile to build brand awareness

Published: April 2, 2013

Quaker Oats is putting mobile at the center of its latest initiative that aims to drive brand awareness and engage consumers on a deeper level.

Consumer and context with smartphones versus tablets

Published: April 2, 2013

By Betsy Frank

The delta between consumer time spent with and advertising support of mobile is the largest of any medium.

Brands must commit real resources and brain power to mobile

Published: April 1, 2013

By Adam Shapiro

With more than half of the United States walking around with a smartphone or tablet, it is not about connecting with people – it is about how to make a couple of bucks in the process.

Big problems in Big Data

Published: April 1, 2013

By John Curtis

Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.

Twitter’s deeply integrated mobile ads increasingly attractive to marketers: report

Published: March 29, 2013

Twitter is expected to generate more advertising revenue next year than previously forecasted based in part on how quickly marketers are embracing mobile advertising on the social network, according to eMarketer.

March Madness and the massive impulse buy

Published: March 29, 2013

By Patrick Gall

This is the time of year when people who would normally never call themselves sports fans care a lot about college basketball.

Velti combines analytics, advertising solutions to launch its own mobile ad network

Published: March 28, 2013

In a sign of the growing market for advertising on smartphone and tablet devices, Velti has launched a new mobile advertising network that is helping brands such as Unilever, M&M’s and McDonald’s increase customer engagement.

Will Google Glass make smartphones history?

Published: March 28, 2013

By George Anderson

I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.

Ocean Spray taps rich media to strengthen mobile advertising campaign

Published: March 27, 2013

Ocean Spray is making its new mobile advertising campaign interactive by adding rich media into the mix to drive click-throughs.

Samsung abandoning Android? ‘Tis Tizen?

Published: March 27, 2013

By Gary Schwartz

The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?