Tag: Mobile advertising
Total Results: 99
Displaying: 61 - 70- Don't throw everything at mobile: agency exec
- Published: June 17, 2008
- Consumers are cutting back on many purchases and activities due to the economic downturn, but not on their mobile usage. A Q&A with Eastwest Marketing CEO Chris Bagas.
- Bango to offer analytics service to mobile ad network
- Published: June 13, 2008
- Mobile analytics specialist Bango has struck a deal with mobile advertising network Admoda to help advertisers track the behavior of unique visitors.
- Nokia exec says mobile advertising is at tipping point
- Published: June 12, 2008
- NEW YORK – Mobile advertising is at a tipping point, Nokia’s top mobile brand strategy executive told delegates yesterday at the Mobile Marketing Forum.
- Mobile Web attracting all-day usage: Quattro Wireless
- Published: June 9, 2008
- Mobile Web site traffic in the Quattro Network as a percentage of corresponding online Web site traffic has grown 35 percent in the first quarter of this year from the fourth quarter of 2007.
- How to get the most bang for your mobile advertising buck
- Published: June 6, 2008
- By Tony Nethercutt
You know you can run both text link ads and graphical banner ads. You may be wondering if there are any tips on how to get the best performance from these ads.
- MyScreen to offer rewards for mobile ads
- Published: June 2, 2008
- Wireless carrier Orascom Telecom Holding has invested $10 million in MyScreen Mobile Inc., a startup which will compensate subscribers for accepting advertisements on their mobile phones.
- Consumers prefer mobile advertising with incentives: Study
- Published: May 29, 2008
- The mobile sector comes off looking good in a new Harris Interactive study on consumer attitudes toward the economy and technology in this economic downturn.
- U.S. Cellular to use JumpTap for mobile search, advertising
- Published: May 28, 2008
- U.S. Cellular, the nation’s sixth-largest wireless carrier, has picked JumpTap for providing mobile search and advertising to its subscribers.
- Puma mobile video ad boosts awareness for soccer shoe
- Published: May 23, 2008
- A Puma mobile video ad campaign promoting the sportswear maker’s soccer shoe increased awareness of the Puma V1.08 product.
- Carriers risk losing mobile ad revenue to Internet giants: Study
- Published: May 22, 2008
- A respected management consultancy expects 60 percent annual growth in mobile advertising over the next five years, making that channel the next major digital media platform for brands.
