Tag: Mobile advertising

Total Results: 1061

Click-to-call: The real engine behind mobile commerce

Published: March 21, 2013

By John Busby

To sense how key phone sales are to the U.S. economy, add the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.

Coca-Cola 360-degree multichannel marketing campaign strengthens NCAA sponsorship

Published: March 20, 2013

Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social.

App downloads are vanity, usage is sanity

Published: March 20, 2013

By James Hilton

The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.

McDonald’s showcases Instagram campaign through mobile

Published: March 19, 2013

McDonald’s is propelling consumers to connect with the brand on Instagram and take pictures of their favorite meals via a new mobile advertising campaign.

Google lumping together desktop and mobile ads: Good or bad?

Published: March 19, 2013

By Ori Carmel

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

Local advertising spend on mobile to reach $1.9B this year: report

Published: March 18, 2013

Mobile local advertising spend will reach $1.9 billion in 2013 and is expected to surpass online local advertising spend by 2017, according to a new report from BIA/Kelsey.

Biology and the Off-Balance Sheet Showroom

Published: March 18, 2013

By Dave Sikora

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

Why responsive design is the future of marketing

Published: March 15, 2013

By Mark Montgomery French

If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.

Why broadcasters should be crushing it with mobile

Published: March 14, 2013

By Martin Kristiseter

What could be more powerful and frankly convenient than selling spot, Web, email and mobile in one fell swoop to advertisers who want to simplify the landscape and still hit their targets?

Wall Street Journal drives subscriptions via mobile

Published: March 13, 2013

The Wall Street Journal is turning to mobile advertising to increase subscriptions for its print, online, smartphone and tablet editions.