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Tag: Mobile advertising


Total Results: 1694

   Displaying: 61 - 70

Predicting which customers may churn
Published: May 29, 2015
By David Dague

For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.

3 ways to keep mobile shoppers from ditching app shopping carts
Published: May 28, 2015
By Momchil Kyurkchiev

You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts.

Why conventional polling does not work. Hint: mobile
Published: May 27, 2015
By Parry Bedi

Many firms still solely rely on landlines to gather responses, partly due to regulations around robo calling mobile phones. Unfortunately, just supplementing the existing landline data with live calling to mobile phones is not a lasting, or even appropriate, solution.

Financial sector and banks must adapt to survive disruption
Published: May 26, 2015
By Craig Besnoy

With high-net-worth wealth management being automated through self-service online portals, and branchless banks such as Simple and Moven providing customized consumer banking services completely online, the ground under traditional financial institutions is shifting.

What do Gmail and Tinder have in common?
Published: May 22, 2015
By Brad van der Woerd

We live in a visual world where a picture is worth a thousand words and text is often overlooked. That is why I expected Gmail’s Grid View to take off. To my surprise, only a year after the online giant began testing its Pinterest-like email view, Gmail has reverted to traditional subject lines without images.

The app’s role in mobile commerce
Published: May 21, 2015
By David Fink

According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads
Published: May 20, 2015
A handful of big brands such as Gap, L’Oreal, Walgreens, Suave and Target are testing a unique take on visual storytelling via a new ad unit from Pinterest that seeks to make the experience less disruptive by giving users more control.
3 ways mobile ad strategies can go native
Published: May 20, 2015
By Eddie de Guia

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.

Mobile commerce has a visibility problem
Published: May 19, 2015
By Kumaran Sambandan

Mobile commerce is not turning into a windfall for every retailer.

Q1 2015 mobile site performance benchmark report
Published: May 18, 2015
In first-quarter 2015, retailers actually increased the average byte size of their mobile sites by 9 percent. Not surprisingly, retailers saw a slight uptick in their average mobile Web page load time.
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