Tag: Mobile advertising

Total Results: 684

Target bolsters in-store, mobile sales via Halloween promotion

Published: October 25, 2011

Retail giant Target is ramping up its Halloween strategy via mobile display and audio ads that help consumers find their ideal costume either in-store or through the company’s mobile commerce-enabled site.

Starbucks drives app downloads via mobile ads

Published: October 24, 2011

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications.

Why mobile is not a medium

Published: October 24, 2011

By Stewart Pearson

It is a mistake to think about mobile as a medium. It is an equal mistake to think about mobile as an aspect of digital marketing.

Weather Channel generates more mobile traffic than desktop

Published: October 20, 2011

The Weather Channel is seeing more traffic from mobile than desktop, highlighting the fact that consumers are increasingly relying on their mobile devices for content.

McDonald’s further cements position in mobile space via targeted ad campaign

Published: October 11, 2011

Fast food giant McDonald’s is proving that it is a force to reckon with in the mobile arena via a new targeted ad campaign that promotes its Monopoly game.

Mobile will be integral in everything we do: CTIA exec

Published: October 11, 2011

SAN DIEGO – There have been a number of advances in mobility in the last 12 months, however marketers still need to have a sound mobile strategy to be able to reap the greatest benefits from their initiatives, per an executive at the CTIA Enterprise & Applications 2011 conference.

Yahoo introduces Living Ads for tablet apps

Published: October 7, 2011

NEW YORK – Yahoo announced Living Ads for tablet devices at the Yahoo Connect Forum this week. These new units combine the interactive aspect of digital with the sight, sound and motion of television.

Product launch-centered mobile campaigns grow 75pc month-to-month: study

Published: October 6, 2011

Mobile campaigns that promoted a product launch or release grew 75 percent month-to-month in August, per a new study by Millennial Media.

Using device ID solves all mobile targeting challenges

Published: October 5, 2011

BOSTON – For digital marketers, the mobile explosion has been a gift and a curse. While the channels available to reach consumers are now infinite, the targeting process is made more difficult with so many devices in the mix, per panelists at DMA:2011.

Cross-media measurement is Holy Grail of mobile: IAB

Published: October 4, 2011

In order for brands and retailers to allocate more of their marketing budgets to mobile, measurement and reliable methodologies to understand audience behavior and ad effectiveness must be put into place, according to the Interactive Advertising Bureau.