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Tag: Mobile advertising


Total Results: 2182

   Displaying: 61 - 70

Reach the unreachable with browser push notifications and emails
Published: December 6, 2016
By Shiju Mathew

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

3 ways an app can drive in-store traffic
Published: December 6, 2016
By Katie Jansen

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

How retailers can close the mcommerce gap
Published: December 5, 2016
By Stefan Benndorf

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

Why social media and user-generated content are set to dominate email and Web
Published: December 2, 2016
By Kym Reynolds

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

What customers want from their mobile marketing experience
Published: December 2, 2016
By Dana Drissel

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Top 4 mistakes that video marketers make
Published: December 1, 2016
By Tom More

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

5 ways to use real-world insights and data analytics to engage with consumers visiting stores
Published: November 30, 2016
By Anil Mathews

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

App marketing tips for this holiday season
Published: November 30, 2016
By Matt Lawson

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

Mobile Marketer's Mobile Women to Watch 2017
Published: November 29, 2016
Mobile Marketerís Mobile Women to Watch 2017 list honors smart women executives who are set to make a difference in mobile advertising, marketing and media in 2017.
Watches a barometer of the post-Brexit luxury market?
Published: November 28, 2016
Britainís luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.
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