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Tag: Mobile advertising


Total Results: 1351

   Displaying: 61 - 70

Mobile device management in the workplace
Published: February 7, 2014
By Lisa Falzone

Employees using their own devices to access company data can indeed pose a threat to company security.

Making the case for responsive ad units in midst of mobile design debate
Published: February 6, 2014
By Salim Hemdani

The shift in consumers’ content consumption behavior from desktop to mobile creates a unique set of challenges for publishers and content providers.

Mobile platforms, agencies or both: Which is the right choice?
Published: February 5, 2014
By Jarret Cuisinier

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

Super Bowl advertisers entertained, but failed to engage
Published: February 4, 2014
By Jeff Hasen

This was going to be the year of the meaningful mobile call-to-action extension of a television ad.

Capitalizing on the Cult of Immediacy
Published: February 3, 2014
By Guy Borgford

No one under the age of 25 knows what it is like to be stumped.

Mobile social media is reinventing advertising
Published: January 31, 2014
By Jim Piper

As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult.

How to prepare your brand for 2017
Published: January 30, 2014
By Dan Hodges

I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.

Tic Tac sees nearly 50pc increase in CTR with transition screens
Published: January 29, 2014
A recent Tic Tac mobile advertising campaign leveraged transition screens to provide a context for why users were seeing an ad, helping to drive up the click-through rate to the brand’s mobile site by nearly 50 percent.

10 ways how augmented reality can help retailers
Published: January 29, 2014
By Daria Gaioshko

Examples of how retailers can better engage with customers and prospects via augmented reality.

Getting more personal through the iBeacon Economy
Published: January 28, 2014
By Tobias Dengel

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

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