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Tag: Mobile advertising


Total Results: 1838

   Displaying: 61 - 70

App installs jump up to 74pc following TV ads: report
Published: December 7, 2015
Mobile application installs increase 56 percent to 74 percent after a television ad is shown, according to new research from Fetch.
Top trends across 2015’s award-winning mobile campaigns: report
Published: December 4, 2015
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
Crafting cheer through holiday messaging
Published: December 4, 2015
By Emily Adams

Even after you choose between “Merry Christmas” and “Happy Holidays,” crafting an effective message during the holiday season still is not exactly easy.

How political ad campaigns should be positioned
Published: December 2, 2015
By Dan Frisbie

Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same.

Finally, Google invents the mobile browser
Published: December 1, 2015
By Gary Schwartz

I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.

Bacardi Oakheart rushes goal with mobile-forward campaign targeting footballs fans
Published: November 30, 2015
Bacardi is expanding a mobile-forward campaign for spiced rum label Bacardi Oakheart, reaching millennial males with digital takeovers on sports-focused Web sites at times coinciding with big games.
3 big mistakes brands make on mobile
Published: November 30, 2015
By Scott Weller

United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011.

How to boost holiday media without overindulging in redundant ads
Published: November 25, 2015
By Shachar Orren

Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.

Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

EBay invigorates mobile banner ads with icons for text-wary millennials
Published: November 23, 2015
EBay takes the mobile banner ad to new heights by showcasing several icons that tip off viewers to what happens when they tap and encourage engagement from consumers familiar with smartphone shorthand.
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