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Tag: Mobile advertising


Total Results: 2123

   Displaying: 61 - 70

Social media will never overtake PR
Published: September 26, 2016
By Vanessa Horwell

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

Driving the customer-engagement flywheel with mobile
Published: September 26, 2016
By Peter McLachlan

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

Announcing Mobile FirstLook 2017 New York Jan. 18
Published: September 23, 2016
Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Google and Forrester Research.
Reinventing Saks in the face of disruption
Published: September 22, 2016
By Jeff Loehr

The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.

The game-changing digital transformation of fashion week
Published: September 21, 2016
By Ana Andjelic

This will very likely go down as the year of the Great Fashion Week transformation.

The threat to brand loyalty from Apple Pay
Published: September 20, 2016
By Sean Claessen

It is a surprise how many retailers will let mobile brands such as Google Wallet, Apple Pay, Android Pay and Samsung Pay insert themselves in the midst of the transaction. Have they – indeed, have you – thoroughly considered what is really at stake?

Why AdBlock Plus’ new ad network is good for readers
Published: September 19, 2016
By Tal Schwartz

Advertisements that are deemed “acceptable ads” will be rendered on an AdBlock Plus user’s screen in the place of whatever ad was blocked originally.

Calling for nominations: Mobile Women to Watch 2017
Published: September 16, 2016
If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.
3 tips for sending push notifications from native apps
Published: September 16, 2016
By Naren Madan

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

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