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Tag: Mobile advertising

Total Results: 1942

   Displaying: 61 - 70

How ad blocking will affect mobile marketing
Published: March 31, 2016
By Fred Joseph

The rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers.

Cartier flaunts simple yet sophisticated design via interactive touch points
Published: March 30, 2016
French jeweler Cartier is raising awareness for its new Clé de Cartier timepieces among the affluent audience of Condé Nast’s Architectural Digest.
3 lessons mobile advertising can learn from display’s mistakes
Published: March 30, 2016
By Phil Guest

It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate.

Ad-blocking racket kills $32B display advertising business?
Published: March 29, 2016
By Michael Korsunsky

Is all advertising evil? Should the consumer be protected from any and all ads?

How technology is reimagining remittances
Published: March 29, 2016
By John Kunze

Global remittances represent an estimated $600 billion opportunity, yet today this primarily cash-based system of sending money abroad can be time-consuming, insecure and expensive.

Marketing campaigns for a device-centered future
Published: March 28, 2016
By Josh Speyer

The mere dawn of digital did not fix everything in terms of finding the right audience.

5 insights into the future of relationships and retail
Published: March 25, 2016
By Ben Rodier

As product offerings and comparison-shopping opportunities continue to grow, so does customer desire for a less overwhelming shopping experience.

Is your Web site holding you back?
Published: March 24, 2016
By Emily Adams

Whether you want to drive people into your physical store or you conduct your business entirely online, a good Web site is critical. A few mistakes can make the difference between a new customer and a lost opportunity.

Customers love you? Think again
Published: March 23, 2016
By Gregory F. Furman

Never before has great, iconic luxury brand equity counted for less in the face of tepid, inadequate, even arrogant, service, voice or attention.

Less affluent, lower income consumers more favorable towards mobile ads: report
Published: March 22, 2016
Consumers have widely differing opinions when it comes to mobile advertising, based on affluence and income levels, with the wealthiest consumers among the most annoyed by these messages, according to new research from IXI Services.
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