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Tag: Mobile advertising


Total Results: 1428

   Displaying: 61 - 70

What if mobile could make TV buying smarter?
Published: May 14, 2014
By Frederick Stallings

Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.

5 tips to ensure the effectiveness of mobile ad campaigns
Published: May 13, 2014
By Dale Carr

The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success.

Are self-checkouts paving the way for a new commerce experience?
Published: May 12, 2014
By Mickey Ristrophe

Mobile payments, particularly in the retail setting, are a great example of an industry that is experiencing change in a slow, gradual way. Just take a look at the progress we have seen in self-checkout.

Mobile Research Summit 2014 New York June 19: Forrester, Yankee, IBM, BIA/Kelsey, Nielsen, Keynote, e-tailing group
Published: May 9, 2014
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
Focusing on the marketing opportunity with brand utility in mobile
Published: May 9, 2014
By Pradeep Aradhya

Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate.

7 steps to successful multichannel commerce
Published: May 8, 2014
By Melinda Krueger

Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.

Native versus ad network: Death match for dollars
Published: May 5, 2014
By BJ Hatcher

In an article posted March 10 on Mobile Marketer, the reporter wrote that the rise in spending on native advertising was signaling the final days of the mobile banner. Not only did I immediately feel a rage-induced gas bubble forming, I felt the need to refute her hyperbolic position entirely.

Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Understanding the difference between contextual and too-close-for-comfort messaging
Published: May 1, 2014
By Brent Hieggelke

Some apps know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This information helps marketers personalize messages. But when do brands step over the line with this rich data set?

Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.