Tag: Mobile advertising
Total Results: 99
Displaying: 71 - 80- Virgin Mobile taps AOL Platform-A for display ads
- Published: May 22, 2008
- AOL and Virgin Mobile USA said that Platform-A will be the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner ad inventory.
- Skweezer Ads launches mobile banner feed
- Published: May 20, 2008
- Skweezer Inc. will begin distributing a new mobile banner advertising feed through a partnership with Smaato Inc.
- Formats, pricing issues hinder mobile ad spend volume: Study
- Published: May 19, 2008
- A new study claims that although companies seem to be spending more of their ad budgets on mobile advertising, mobile ad revenues probably won’t reach significant volume until 2010.
- Apple iPhone usage of Wi-Fi grows: AdMob report
- Published: May 15, 2008
- Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
- Nokia introduces ads in WidSets widgets service
- Published: May 13, 2008
- Nokia, the world's No. 1 handset maker, will leverage its devices and audience reach by accepting mobile advertising within its WidSets service.
- How to size your mobile media buy
- Published: May 13, 2008
- By Tony Nethercutt
In this two-part series about media buying for the mobile Web, I’m covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.
- Yahoo devises mobile-first strategy for ad campaigns
- Published: May 8, 2008
- Fresh from fending off suitor Microsoft Corp., online giant Yahoo is ready to introduce services and tackle campaigns with a new mobile-first strategy.
- Marchex enters mobile with call-based ads for networks
- Published: May 1, 2008
- Online advertising firm Marchex Inc. has entered the mobile market to offer call-based ad services to key mobile partners.
- On-deck mobile social networking revenue to reach $412M in 2012: Study
- Published: April 29, 2008
- A new study claims that revenue from on-deck mobile social networking services nationwide will reach $412 million in 2012.
- MMA mobile ad guidelines should cover new formats too: Ringleader CEO
- Published: April 28, 2008
- The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.
