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Tag: Mobile advertising


Total Results: 1484

   Displaying: 71 - 80

New rules of customer engagement
Published: August 15, 2014
By Noam Green

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

4 ways to avoid the risks of responsive design
Published: August 13, 2014
By Ari Weil

While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales.

Puma fast tracks mobile with comprehensive theScore sponsorship
Published: August 12, 2014
Puma hits a triple play with a new comprehensive sponsorship on mobile sports application theScore that includes custom content, engagement and ecommerce.
Back-to-school spending to grow 3.3pc: NRF
Published: August 12, 2014
By Marie Driscoll

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected seasonís spend in 2013.

Why mobile conversions lag behind desktop
Published: August 12, 2014
By Adam Epstein

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

Wearables are the new loyalty frontier
Published: August 11, 2014
By Jeff Berry

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

Marketers should rethink their approach to CRM in mobile
Published: August 8, 2014
By Tim Jenkins

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

5 pitfalls that banks must avoid as they offer mobile service
Published: August 7, 2014
By Klaus Enzenhofer

According to Javelin Strategy and Research, by switching just one customerís in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

Information overload: The psychology of being connected 24/7
Published: August 6, 2014
By Adam Marchick

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Finding the balance point in mobile advertising
Published: August 5, 2014
By Sigal Bareket

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

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