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Tag: Mobile advertising


Total Results: 2064

   Displaying: 71 - 80

Cutting through the noise around location accuracy
Published: July 14, 2016
By Drew Breunig

With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?

Google brings retailers, users closer with suite of new mobile products
Published: July 13, 2016
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
What brands should know about Pokémon GO
Published: July 13, 2016
By Rachel Lowenstein

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on July 11 morning that the application had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users.

3 scenarios to consider for mobile app testing
Published: July 12, 2016
By Doug Cohen

A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.

How machine-to-machine technology works for retailers
Published: July 11, 2016
By Aziz Memon

Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not.

Keeping sales rep turnover from sabotaging your sales pipeline
Published: July 8, 2016
By Joe Payne

Following a sales rep exit – whether voluntary or involuntary – what should you do after you have ended building access and changed passwords?

In-app advertising: What is in it for publishers?
Published: July 8, 2016
By Pavel Golubev

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

Uber launches ad campaign to capitalize on Timehop's growth
Published: July 7, 2016
Ride-sharing service Uber is cornering its key demographic, millennials, with an ad campaign on photo-management application Timehop, joining brands such as CVS and Broadway show Act of God that have also recently appeared on the growing app.
Why audience segments are the new currency in mobile advertising
Published: July 7, 2016
By Irene Herranz

The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.

6 tips to stand out in social media
Published: July 6, 2016
By Jeff Sipes

For most marketers, social media is undervalued and misunderstood.

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