Tag: Mobile advertising

Total Results: 684

Calling for nominations: Mobile Women to Watch 2012

Published: October 3, 2011

If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2012. Nominations accepted through Oct. 17.

How mobile advertising, content and commerce is changing Brazil

Published: September 30, 2011

By Edvaldo Acir

A breakdown of how Brazilians spend their time while online using their mobile devices shows that most of the time is spent in social media platforms, followed by email, search and news.

IPad users more likely to book travel using their devices: study

Published: September 29, 2011

A new report by Greystripe found that there is a dramatic link between travel activities and tablet usage.

Mobile bifurcates into two distinct advertising practices

Published: September 29, 2011

By Harry Kargman

The current mobile advertising landscape has bifurcated into two separate and distinct advertising practices.

Mobile advertising supply continues to exceed demand: Digiday Mobile panelists

Published: September 22, 2011

NEW YORK – Much of the discussion at Digiday Mobile focused on problems that publishers face in the mobile space such as choosing a model for monetizing content.

Brands want to embed foursquare into their strategy: Phonevalley CEO

Published: September 22, 2011

NEW YORK – Although location is the killer app of mobile, services such as check-ins do not add any value unless there is an incentive attached, according to panelists at Digiday Mobile.

Softbank Corp. invests $200M in InMobi to fuel global expansion

Published: September 16, 2011

Softbank Corp. has invested $200 million in InMobi to help both companies create value across the mobile ecosystem.

Mobile turns passive TV viewers into active watchers: ANA chief

Published: September 15, 2011

NEW YORK – Television and mobile need to be used together to create successful marketing programs, according to a panel at the TVB Forward Conference.

Google cans WAP support on AdMob to pursue app developers

Published: September 7, 2011

By drawing a stronger distinction between AdMob and AdSense, Google hopes to improve the in-app ad experience and build a stronger position with developers.

FedEx rich-media mobile ad highlights shipping services

Published: August 31, 2011

FedEx is driving awareness for its golf club shipping services via a rich-media ad that is running within the CBS Sports iPhone app.