Tag: Mobile advertising

Total Results: 1065

Biology and the Off-Balance Sheet Showroom

Published: March 18, 2013

By Dave Sikora

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

Why responsive design is the future of marketing

Published: March 15, 2013

By Mark Montgomery French

If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.

Why broadcasters should be crushing it with mobile

Published: March 14, 2013

By Martin Kristiseter

What could be more powerful and frankly convenient than selling spot, Web, email and mobile in one fell swoop to advertisers who want to simplify the landscape and still hit their targets?

Wall Street Journal drives subscriptions via mobile

Published: March 13, 2013

The Wall Street Journal is turning to mobile advertising to increase subscriptions for its print, online, smartphone and tablet editions.

Avoiding lower click-through rates tied to emails viewed on mobile devices

Published: March 13, 2013

By Quinn Jalli

The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.

Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot

Published: March 12, 2013

Campbell Soup Co. is one of two consumer packaged goods brands piloting a new mobile advertising platform that lets brands deliver personalized ads based on purchasing behavior and tie their media buy back to in-store sales.

Crystal Light aims to bolster product sales with mobile, social effort

Published: March 12, 2013

Kraft’s Crystal Light is encouraging consumers to try its array of products through a new mobile advertising campaign.

Why A/B testing for mobile messaging is a must

Published: March 12, 2013

By Brendan O'Kane

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.

Kraft relies on mobile advertising to anchor social efforts

Published: March 11, 2013

Kraft’s Macaroni & Cheese brand is running a mobile advertising campaign that aims to build the company’s relationship with consumers on Twitter.

Treat mobile holistically rather than as a silo

Published: March 11, 2013

By Larry Harris

With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.