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Tag: Mobile advertising


Total Results: 1671

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Social network ad spend growth will slow in 2015: report
Published: April 6, 2015
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Mobile is the new black at Advertising Week Europe
Published: April 6, 2015
By Erin "Mack" McKelvey

I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture.

Delish.com chows down on benefits of recent redesign
Published: April 3, 2015
Hearst Magazines Digital Media owned food-centric Web site Delish launched with a sleeker designed allowing for a better mobile viewing experience.
What will win the day for mobile wallets?
Published: April 3, 2015
By Josh Glantz

Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?

What Apple’s new patent application for product packaging means
Published: April 2, 2015
By Andrew Davis

Apple wants to completely remove high-friction manual steps and replace them with one tap.

Showtime creates engaging digital ads without intruding on viewer experience
Published: March 31, 2015
NEW YORK – Creating interesting, unique ad content without intruding on the user experience is critical, according to an executive from cable network Showtime at the 2015 Mobile: IAB Marketplace New York.
The urgency of mobile search engine optimization
Published: March 30, 2015
By Richard Chavez

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

Brands on Waze see average 53pc increase in traffic to locations
Published: March 27, 2015
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Engagement to monetization: Improving mobile marketing ROI
Published: March 27, 2015
By Nate Smith

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

Twitter soups up mobile ads with location data from Foursquare
Published: March 26, 2015
Twitter’s announcement that it will soon enable tweets to be tagged with a specific location in partnership with Foursquare could make advertising on the platform much more powerful by enabling marketers to reach the right customer at the right time and place.
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