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Tag: Mobile advertising

Total Results: 1941

   Displaying: 81 - 90

Very short video ads have advantage on smartphones: report
Published: March 9, 2016
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
Using app data to improve the customer experience
Published: March 9, 2016
By Pierre Barbeau

The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.

Counting on social capital: New way to evaluate entrepreneurial worth
Published: March 8, 2016
By Marco Rigon

In a three-year examination of the challenges faced by skilled entrepreneurs with highly developed social capital operating in geographies with underdeveloped “financial capital” markets, the dislocation between the two proved to be profound and stifling.

5 trends in mobile advertising
Published: March 4, 2016
By Marco Rigon

Mobile users average 3 hours and 40 minutes each day on their phones, longer than we probably devote to eating, cycling or intimacy.

How brands should make mobile strategy and platform choices
Published: March 3, 2016
By Selina Petosa

While the number of mobile Internet users grew 23 percent over last year, more notable is the shifting behavior of consumers towards mobile channels and how this has contributed to explosive mobile ad growth and increased engagement on social media via mobile.

Rapidly evolving mobile payments market is table stakes for retailers
Published: March 2, 2016
By Maeve McKenna Duska

Anticipate a continued influx of retailers launching their own mobile payment options and clamoring to take a stake in a potentially huge mobile payments market.

Webinar on March 30: Steven Alan: Why mobile is the answer to a connected customer experience
Published: March 1, 2016
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile's role in the connected in-store experience.
Top 10 takeaways from Mobile World Congress 2016
Published: March 1, 2016
By Dan Hodges

Mobile World Congress 2016 concluded last week with a record 101,000 attendees, an increase of more than 6 percent from last year.

Fashion’s newest models are not on the runway
Published: March 1, 2016
By David P. Lindsey and Paula E. Payton

The old paradigm of malls and major brands comprising the market are under siege by channels and service models that cater to a new generation of fashion customer.

Mobile ad blocking is not a crisis – yet
Published: February 29, 2016
By Kirsten McMullen

It is important for brands to understand what drives consumers to install blockers and how they can avoid being part of the consumer backlash that drives ad blocking.

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