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Tag: Mobile advertising

Total Results: 2064

   Displaying: 81 - 90

Want a successful mobile app? Do what Evernote, Vivino and Pinterest do
Published: July 5, 2016
By Herbert Bay

As we all know, both the Android and iOS App Stores are crowded. To be successful, you need to do more than just develop an app and wait for the money to start rolling in. But with so many mobile apps out there, how does one truly standout?

Should media brands trust social platforms?
Published: July 5, 2016
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
Published: July 1, 2016
By Dan Hodges

CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G's portfolio of brands that generated nearly $71 billion in annual sales worldwide.

Mobile fraudsters gone in a device flash
Published: June 30, 2016
By Ting-Fang Yen

Device fingerprinting – collecting information from a device for the purposes of identification – is one of the main techniques used by online services for fraud detection. The goal is to recognize “bad” devices used by fraudsters, such that they can be identified even when other attributes such as user names or IP addresses change.

Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile
Published: June 29, 2016
By Ian Mullins

More than a third of marketers are not even measuring their ROI in relation to mobile display advertising.

Cannes Lions: UN Secretary-General Ban Ki-moon seeks agency support for sustainable development
Published: June 28, 2016
By Dan Hodges

CANNES, France – United Nations Secretary-General Ban Ki-moon arrived at Cannes Lions having completed a nine-year-plus effort to end the violence with insurgent group FARC and the Columbian government.

PR and media in rapid mobile-powered transition
Published: June 28, 2016
By Vanessa Horwell

The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015, according to new research. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams.

Advertisers should incorporate real-time content within live-stream ads
Published: June 27, 2016
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
Cannes Lions: Virtual reality is the new luxury game-changer
Published: June 27, 2016
By Charlotte Wooding

CANNES, France – According to Google statistics, virtual reality has grown by nearly four times in the last year. And while this piece of tech still lacks in accessibility to the mainstream, both brands and consumers are taking the leap and embracing it.

Cannes Lions: Vice CEO talks about TV, media and breaking rules
Published: June 27, 2016
By Dan Hodges

CANNES, France – Sometimes the people that you sit next to at Cannes Lions are as interesting as the speakers.

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