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Tag: Mobile advertising

Total Results: 1770

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5 words to describe courageous mobile marketers
Published: August 24, 2015
By Jeff Hasen

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

Content’s specialized role in mobile and digital marketing
Published: August 20, 2015
By Emily Adams

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

Is Apple really a luxury-sector brand?
Published: August 19, 2015
By Lorre White

I take issue with mass marketers that have declared Apple merchandise as luxury products.

How the Apple Watch changes consumer shopping behavior
Published: August 18, 2015
By Josh Marti

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

53pc of marketers expect to shift majority of ad spend to mobile
Published: August 17, 2015
Mobile advertising could be the leading format for marketers in the future, as many are increasing their ad spend for untethered platforms, leveraging programmatic, social and video advertisements, according to a new report from Advertiser Perceptions.
Mobile best-practice tips for small businesses
Published: August 17, 2015
By Paul Cho

According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.

Why luxury brands must invest more in digital advertising
Published: August 14, 2015
By Ana Andjelic

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.

Q2 2015 mobile site performance benchmark report
Published: August 13, 2015
The fourth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
How wearables hold potential for consumers and brands
Published: August 13, 2015
By Philippe Benitez

IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.

Tips for building a luxury brand on Instagram
Published: August 12, 2015
By Gideon Kimbrell

Too many high-end brands shy away from Instagram out of fear that they cannot control their image.

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