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Tag: Mobile advertising

Total Results: 1402

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Private equity giant Warburg Pincus looks to invest in mobile companies with Dinesh Moorjani
Published: March 7, 2014
Warburg Pincus, a private equity firm with $37 billion assets under management and a portfolio of more than 120 organizations, is looking to invest in mobile companies across a wide range of industry sectors.
New direction needed for mobile Web site performance
Published: March 7, 2014
By Andreas Grabner

Organizations must avoid delivering heavy mobile sites with mainly unused content.

Mobile for nonprofits: Ten tips to compete in a corporate world
Published: March 6, 2014
By R.J. Talyor

As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.

Brands seek mobile data ownership, putting agencies’ role in question
Published: March 5, 2014
While one of mobile’s more significant benefits for marketers is making possible a wealth of new consumer insights, a showdown may be imminent over who owns the consumer data generated by mobile.

Mobile innovation is headed for consumer engagement
Published: March 5, 2014
By Rodney Williams

Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.

Social media conundrum: user experience vs. commercial need
Published: March 4, 2014
By Mark Pinsent

By giving us a useful service for free, social media companies want something back. And it is our data that they want.

Bad mobile ads damage brand perception and performance
Published: March 3, 2014
While many marketers grasp the significant potential in mobile to reach consumers in new and exciting ways, mobile ads that lack creative vision or the proper execution still abound, hurting campaign performance and damaging brand perception as mobile increasingly becomes the primary media consumption channel.

Key takeaways from Mobile World Congress 2014 in Barcelona
Published: March 3, 2014
How will this year's Mobile World Congress, a gathering of 85,000 held last week in Barcelona, Spain, move the needle for mobile? Senior executives from the industry offer their points of view.
The 3 Rs of mobile marketing
Published: March 3, 2014
By Melinda Krueger

If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to succeed in mobile marketing.

Going vertical while still staying open source will be key to Google winning Android wars
Published: February 28, 2014
By Jason Baptiste

The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?

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