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Tag: Mobile advertising


Total Results: 2178

   Displaying: 81 - 90

3 common mobile Web design mistakes that could cost brands
Published: November 9, 2016
By Gabriel Shaoolian

The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.

Will Facebook's ad revenue spike, innovative solutions be enough for marketers?
Published: November 8, 2016
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
How to get mcommerce search right as ecommerce turns mobile first
Published: November 8, 2016
By Pavan Vilas Sondur

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

Dreaming of a beacon-focused Christmas
Published: November 8, 2016
By Noor Naseer

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

5 strategies to attract the affluent shopper
Published: November 7, 2016
By Sue Yasav

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

Nuances of influencer marketing: Building successful partnerships in luxury
Published: November 4, 2016
By Ruth Bernstein

Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.

Preparing for the digital holiday rush
Published: November 3, 2016
By Jake Weatherly

New numbers from analytics provider RetailNext estimate that, overall, digital sales will climb to 16 percent of total retail sales this year. This will also impact an 11 percent decline in bricks-and-mortar store traffic in November and 5 percent in December as compared to 2015.

Storytelling and beaver dams: GoPro to Snap
Published: November 2, 2016
By Gary Schwartz

I need you to indulge me on an extremely circuitous – although hopefully informative – illustration of why the technology pancaking of services with a healthy portion of human-cantered design are essential to drive market adoption.

SMS helps retailers with sales and customer engagement
Published: November 1, 2016
By Andy Shirey

Which other communication technology is able to provide instantaneous feedback and almost guaranteed open rates?

Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer
Published: October 31, 2016
The event boasts 186 speakers for 68 sessions under the overarching theme of “Shift, experience, reimagine.”
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