Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mobile advertising


Total Results: 1502

   Displaying: 81 - 90

Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

How does push compare to email?
Published: August 22, 2014
By Adam Marchick

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

How solving for identity can fix mobile measurement
Published: August 21, 2014
By Stephanie Bauer Marshall

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

Calling for nominations: Mobile Women to Watch 2015
Published: August 20, 2014
If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2015. Nominations accepted through Sept. 5.
8 ways mobile can work harder for brands and retailers
Published: August 20, 2014
By Gib Bassett

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

3 steps that allow mobile programs to build shopper trust
Published: August 19, 2014
By Scott Pulsipher

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

Calgary Co-op’s mobile ads drive engagement, cost savings
Published: August 19, 2014
Canadian-based retailer Calgary Co-operative Association recently bet on mobile marketing firm Juice Mobile’s flyer advertisement unit to generate buzz, resulting in a 50 percent lift in engagement over industry standard mobile ads.
Why retailers’ print catalogs are making a comeback
Published: August 18, 2014
By Darin Archer

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

New rules of customer engagement
Published: August 15, 2014
By Noam Green

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

4 ways to avoid the risks of responsive design
Published: August 13, 2014
By Ari Weil

While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales.

Please click here to learn more!