Tag: Mobile advertising

Total Results: 1061

IHOP taps mobile, social to promote new Griddle Melts

Published: March 6, 2013

IHOP is relying on mobile advertising and Facebook to help spread the word about its new Griddle Melts products and encourage consumers to try them.

What does Mobile World Congress mean for marketers?

Published: March 6, 2013

By Martin Lange

The biggest news for marketers is that we are on the cusp of a new period where marketing, not just spectrum software or features, will begin to drive the growth of mobility.

The missing link in QR code and Facebook marketing

Published: March 6, 2013

By Dale Rennie

Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.

Library of Congress responds to White House statement on unlocking mobile phones

Published: March 5, 2013

The Library of Congress responded to The White House’s position on making unlocking of mobile phones legal.

Premature Technology Arousal in Barcelona

Published: March 5, 2013

By Gary Schwartz

BARCELONA, Spain – To sum up Mobile World Congress 2013, I will borrow from Peter Marx, head of business development at Qualcomm Labs. Mr. Marx talks about a tendency for PTA, or Premature Technology Arousal, in mobile.

Wegmans and what it will take to make grocery mobile apps matter

Published: March 5, 2013

By Tom Ryan

A holiday shopping survey from Symphony EYC claimed only 5.6 percent of respondents used their mobile phone to actually buy groceries during the past 12 months. Yet supermarkets continue to launch and tweak their apps.

Mobile advertising grew 11pc in Q4: comScore

Published: March 1, 2013

Mobile advertising saw the highest advertising increase from Q3 to Q4 at 11 percent, according to new data from comScore.

Louis Gump, former CNN Mobile boss, sets his sights on local media

Published: March 1, 2013

The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.

59pc of users as comfortable with mobile advertising as with TV, online ads: study

Published: February 28, 2013

Mobile is increasingly the core platform through which consumers access the Internet and engage with brands, with more mobile users becoming as comfortable with mobile advertising as they are with TV or online ads, according to a new report from InMobi.

McDonald’s solidifies mobile reign with new app, rich media advertising campaign

Published: February 25, 2013

McDonald’s is using a new mobile application and rich media advertising to get the word out about its Fish McBites products.