Tag: Mobile analytics

Total Results: 15

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Brands increasingly integrating mobile, social analytics into marketing programs: Webtrends

Published: October 26, 2010

Webtrends’ newest executive claims that brands and publishers are placing an increasing emphasis on integrating mobile and social analytics into their multichannel marketing efforts.

Bango releases cross-platform app analytics for developers

Published: October 7, 2010

Bango has released a new version of Bango Application Analytics that lets developers get a standardized view of their application activity across all mobile platforms and channels.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Why marketers need mobile metrics in 2010

Published: February 4, 2010

By Ray Anderson

Despite prior ups and downs, mobile advertising is now one of the only areas that remain strong in the current economic climate, with a number of firms planning to boost ad spend.

Webtrends Mobile Analytics gives insights into app, WAP performance

Published: February 2, 2010

Webtrends Inc., an enterprise customer intelligence company, has launched Webtrends Mobile Analytics to let marketers measure how consumers are engaging with wireless offerings.

Key must-haves in the holiday mobile checklist

Published: November 30, 2009

It is safe to say that this will likely be the first holiday season where mobile will play a key role in multichannel shopping and buying. Here are five mobile must-haves in the holiday checklist.

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

How mobile analytics can increase campaign ROI

Published: November 2, 2009

By Andy Bovingdon

To know where they should invest their mobile dollars, online marketers should turn to mobile analytics tools to get accurate data, personalize offerings and to measure campaign ROI.

Bango takes gold for office Olympics

Published: September 18, 2008

Happy hour is fine, but what else can mobile marketers do to engage their employees and keep them happy? How about the Bango Olympics?