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Tag: Mobile applications

Total Results: 361

   Displaying: 91 - 100

GE exec: Microrelevancy is key to mobile marketing success
Published: June 14, 2012
NEW YORK – A GE executive at the 2012 MMA Forum said that the future of marketing is about how brands can facilitate consumer experiences effectively in the digital age.
Facebook, iOS play key roles in app marketplace
Published: June 11, 2012
While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.
Google boosts mobile ads, apps strategies with two buys
Published: June 6, 2012
With two acquisitions this week, Google has shown that it is continuing to look for ways to boost its mobile and social offerings.
Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative
Published: June 5, 2012
Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.
House Beautiful enlists mobile to power Pinterest integration with print magazine
Published: May 23, 2012
House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.
Facebook ramps up mobile app strategy in face of monetization fears
Published: May 11, 2012
While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.
Nokia Lumia momentum grows with high-profile apps from Rovio, Groupon
Published: May 10, 2012
Some would say it has been slow going for the Nokia Lumia but the Windows Phone smartphone appears to be gaining momentum, at least when it comes to attracting big-name mobile application developers to the platform.
Financial Times shuts off iOS apps: Will others follow?
Published: May 9, 2012
The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.
Six Flags teams up with Nokia on its only smartphone app this summer
Published: May 8, 2012
In anticipation of this year’s theme park season, Six Flags is teaming up with Nokia on a custom mobile application designed to enhance the park experience for Nokia Lumia owners.

What works: Walmart’s multi-app approach or Target’s catchall app strategy?
Published: May 7, 2012
While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.
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