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Tag: Mobile applications


Total Results: 351

   Displaying: 11 - 20

McDonald’s touts sustainability via augmented reality app
Published: August 28, 2013
McDonald’s Germany has created an augmented reality application that educates consumers about the company’s commitment to sustainability through interactive games.
Edina Realty sees 200pc jump in mobile traffic following app revamp
Published: August 12, 2013
Following a recent update to its mobile applications for iPhone, iPad and Android, Edina Realty reports that mobile app visits are up more than 200 percent from last year.

Tigi Bed Head engages music festival guests with mobile app
Published: August 7, 2013
Tigi Haircare recently rolled out a mobile application to interact with music, fashion and live-event content feeds from The Bed Head Hotel VIP events at musical festivals around the country.
DAA extends data collection self-regulatory program to mobile apps
Published: July 25, 2013
The Digital Advertising Alliance is hoping to take its success with a self-regulatory program for the Web and translate it for mobile applications to ensure greater transparency and consumer control in how sensitive data is collected.

AYI’s mobile ads on Facebook help drive 200pc jump in app downloads
Published: June 20, 2013
It may be love at first sight for dating site AYI and mobile advertising, with the company seeing more than a 200 percent increase in application downloads since leveraging mobile app install ads on Facebook.

Wimbledon serves mobile app, push messaging to drive engagement with attendees
Published: June 19, 2013
This year’s annual Wimbledon tennis championships will have a dedicated mobile application that will enable attendees to track their favorite players and stay abreast of all the happenings via streaming video and radio.

Federal government boosts digital strategy with mobile apps, security programs
Published: May 29, 2013
The White House is talking up a series of recent mobile initiatives designed to more efficiently and effectively connect Americans with government, including mobile security guidelines and a mobile application development program.

Johnson & Johnson taps photo sharing app to drive donations
Published: April 30, 2013
Johnson & Johnson has debuted a new mobile application that turns photo sharing into a way for consumers to conveniently contribute to important causes.



Yahoo hopes for mobile magic from new iOS apps
Published: April 23, 2013
Yahoo continues to look for some mobile magic. However, is the company just pulling rabbits out of a hat as it struggles to regain relevancy in a world becoming less focused on desktops every day?

Marketers embrace hackathons to drive mobile software offerings
Published: April 2, 2013
Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons can help.

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