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Tag: Mobile applications


Total Results: 356

   Displaying: 21 - 30

Wimbledon serves mobile app, push messaging to drive engagement with attendees
Published: June 19, 2013
This year’s annual Wimbledon tennis championships will have a dedicated mobile application that will enable attendees to track their favorite players and stay abreast of all the happenings via streaming video and radio.

Federal government boosts digital strategy with mobile apps, security programs
Published: May 29, 2013
The White House is talking up a series of recent mobile initiatives designed to more efficiently and effectively connect Americans with government, including mobile security guidelines and a mobile application development program.

Johnson & Johnson taps photo sharing app to drive donations
Published: April 30, 2013
Johnson & Johnson has debuted a new mobile application that turns photo sharing into a way for consumers to conveniently contribute to important causes.



Yahoo hopes for mobile magic from new iOS apps
Published: April 23, 2013
Yahoo continues to look for some mobile magic. However, is the company just pulling rabbits out of a hat as it struggles to regain relevancy in a world becoming less focused on desktops every day?

Marketers embrace hackathons to drive mobile software offerings
Published: April 2, 2013
Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons can help.

Is it becoming harder to get an app off the ground?
Published: March 21, 2013
While the marketplace for mobile applications continues to grow, it is getting harder for app developers to successfully launch an app and build a business thanks, in part, to mobile platforms that are not always hospitable.
85pc prefer mobile apps over mobile Web: Compuware
Published: March 20, 2013
Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware.

Lucky Charms taps augmented reality for new marketing effort
Published: March 18, 2013
General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.

Consumers want more control over personal info shared via mobile apps
Published: March 15, 2013
With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.


Heineken targets soccer fans with location-based mobile app
Published: February 28, 2013
Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown.

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