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Tag: Mobile applications


Total Results: 351

   Displaying: 21 - 30

Is it becoming harder to get an app off the ground?
Published: March 21, 2013
While the marketplace for mobile applications continues to grow, it is getting harder for app developers to successfully launch an app and build a business thanks, in part, to mobile platforms that are not always hospitable.
85pc prefer mobile apps over mobile Web: Compuware
Published: March 20, 2013
Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware.

Lucky Charms taps augmented reality for new marketing effort
Published: March 18, 2013
General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.

Consumers want more control over personal info shared via mobile apps
Published: March 15, 2013
With only 37 percent of consumers comfortable sharing personal information with an application, some may be avoiding apps while others are likely engaging not knowing that an app is sharing information without their permission, according to a new report from MEF.


Heineken targets soccer fans with location-based mobile app
Published: February 28, 2013
Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown.

Coca-Cola activates CIAA sponsorship via mobile concierge app
Published: February 27, 2013
Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.

Cigna introduces app to simplify health management for customers
Published: February 14, 2013
Health insurance company Cigna has launched a mobile application to make it easier for customers to manage their health and related spending.

Sports Illustrated mobilizes Swimsuit issue via interactive features for tablets, smartphones
Published: February 13, 2013
Mobile plays a key role in Sports Illustrated’s strategy to promote its annual Swimsuit issue, including launching a mobile trivia game enabling users to unlock additional photos by guessing the right model.

Lufthansa revamps mobile presence with new features to better address needs
Published: February 11, 2013
Lufthansa has overhauled its mobile Web site and applications, giving them a new look and additional functionality to meet the needs of customers in what is an increasingly important communication and sales channel for the company.

Paramount Star Trek app enables second-screen experiences during Super Bowl
Published: January 11, 2013
The latest "Star Trek" movie is getting its own mobile application months before the film will be released, complete with features such as location-based services, special offers and a second-screen viewing experience during the upcoming Super Bowl game.
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