Tag: Mobile applications

Total Results: 334

Wendy’s orders bigger serving of mobile

Published: July 20, 2012

Wendy’s has plans to make mobile a key element in its digital strategy going forward and as part of the big push, the fast food giant has rolled out a mobile application that is focused on providing important nutritional information.

Heinz Ketchup comes back for third helping of QR code-driven marketing

Published: July 19, 2012

Heinz Ketchup is once again enlisting QR codes on its packaging to help deliver a marketing message, while simultaneously driving awareness and excitement for the brand.

Mobile is the new black

Published: July 17, 2012

Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible.

Facebook’s Spool deal suggests stronger content play

Published: July 17, 2012

Facebook’s acquisition of social mobile bookmarking service Spool is part of the company's latest move to build a stronger mobile presence.

Kraft cooks up macaroni art app to drive brand engagement

Published: July 16, 2012

Kraft Foods is driving engagement for its Macaroni and Cheese brand via a clever new app built around the well-established practice of gluing dried macaroni noodles on paper to create pictures.

Is Facebook opening a privacy can of worms with ads targeted by app use?

Published: July 10, 2012

As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.

Elmer’s creates photo-sharing app to drive engagement beyond back-to-school shopping

Published: July 5, 2012

Elmer’s Products Inc. is embracing mobile via a photo-sharing mobile application meant to help parents capture and share milestones such as their child’s first day back to school.

Disney bets big on mobile with national campaign

Published: June 27, 2012

In a new national TV, print and out-of-home advertising campaign, Disney showcases its Disney Mobile Magic App mobile application and includes a prominently placed mobile call-to-action to encourage downloads.

Fancy Feast supports new line launch with mobile app

Published: June 27, 2012

Fancy Feast is targeting cat lovers via an iPhone application that promotes its new line of cat food.

Could native apps disappear as HTML5 apps gain?

Published: June 26, 2012

As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.