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Tag: Mobile applications


Total Results: 348

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Mobile: Monetize or be cannibalized
Published: August 2, 2012
By
James Orsini

For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.

McDonald’s goes for mobile gold in London with 1M app downloads
Published: August 1, 2012
McDonald’s is seeing strong results for its mobile efforts in Britain, with its local smartphone application having achieved more than one million downloads in less than 12 months.

Obama, Romney rely on mobile apps for votes
Published: August 1, 2012
Mobile applications are playing a bigger role for presidential campaigns this year as a way to engage constituents and drive excitement around key developments, as evidenced by the release of new apps this week by the presidential campaigns for both Barack Obama and Mitt Romney.

Microsoft in unique position to raise app prices
Published: July 26, 2012
Microsoft is raising the entry-level price point for paid apps on Windows 8 to $1.49, a move that may do little to attract developers but could turn off consumers.

Wendy’s orders bigger serving of mobile
Published: July 20, 2012
Wendy’s has plans to make mobile a key element in its digital strategy going forward and as part of the big push, the fast food giant has rolled out a mobile application that is focused on providing important nutritional information.

Heinz Ketchup comes back for third helping of QR code-driven marketing
Published: July 19, 2012
Heinz Ketchup is once again enlisting QR codes on its packaging to help deliver a marketing message, while simultaneously driving awareness and excitement for the brand.
Mobile is the new black
Published: July 17, 2012
Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible.
Facebook’s Spool deal suggests stronger content play
Published: July 17, 2012
Facebook’s acquisition of social mobile bookmarking service Spool is part of the company's latest move to build a stronger mobile presence.
Kraft cooks up macaroni art app to drive brand engagement
Published: July 16, 2012
Kraft Foods is driving engagement for its Macaroni and Cheese brand via a clever new app built around the well-established practice of gluing dried macaroni noodles on paper to create pictures.
Is Facebook opening a privacy can of worms with ads targeted by app use?
Published: July 10, 2012
As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.



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