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Tag: Mobile applications

Total Results: 365

   Displaying: 61 - 70

Multichannel approach imperative to mobileís success
Published: September 18, 2012
Gone are the days when marketers solely use one medium to drive consumer engagement. Companies who do not take a multichannel approach to elevate their mobile marketing efforts are missing out.
CNN strengthens mobile experience with new iPhone 5 app
Published: September 17, 2012
CNN is taking advantage of the iPhone 5ís new four-inch screen and higher resolution by rolling out a new mobile application that aims to heighten the user experience.
Hollywood Reporter relies on mobile app to boast festival coverage
Published: September 11, 2012
The Hollywood Reporter has rolled out a mobile application that will feature coverage from upcoming festivals including Sundance and Cannes.

TV Guide introduces TV companion app
Published: August 27, 2012
TV Guide has debuted its next-generation, television companion application that offers users a more personalized mobile and social experience.
CNN, Time roll out mobile app for 2012 political conventions
Published: August 24, 2012
CNN and Time Inc. have launched a new mobile application that features 24/7 breaking news updates and alerts from journalists covering the Republican and Democratic National Conventions.

Yahoo Sports offers custom-branded experiences via mobile apps
Published: August 24, 2012
Yahoo Sports is letting fans stay connected and keep tabs on their favorite players with new mobile application features.
Brand Watch: Targetís multichannel mobile approach
Published: August 20, 2012
Not many marketers have a solid mobile strategy and retail giant Target is among the select few that truly understands that taking a multichannel approach is critical in driving engagement and sales.
Venture capital investment in mobile reaches all-time high
Published: August 18, 2012
Investors poured record levels of money into mobile in the first half of 2012, pointing to the significant long-term potential they see in mobile-first ventures such as consumer applications, according to a new report from Rutberg & Co.

Pinterestís mobile strategy still needs work
Published: August 17, 2012
Pinterest is ramping up its mobile strategy with new applications for Android, iPhone and iPad devices. However, the content sharing site still has some work to do to create a truly compelling mobile experience for users.

Facebook shifts focus from social in aggressive move to monetize mobile
Published: August 9, 2012
Hoping to leverage its strength as a mobile application discovery platform, Facebook is stepping away from its social positioning to test a non-social ad unit.
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