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Tag: Mobile applications


Total Results: 351

   Displaying: 61 - 70

Mobile marketing insights from China
Published: August 6, 2012
By Jim Reesing

When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.

Android, iOS apps generating 60pc more revenue this year: report
Published: August 2, 2012
The revenue generated by Android and iOS applications is expected to grow 60 percent this year for a total of $8.7 billion, according to new data from Flurry Analytics.

Analyzing Pandora’s multichannel mobile strategy
Published: August 2, 2012
Jewelry retailer Pandora has been steadily making mobile a bigger part of its marketing strategy to not only drive sales, but increase brand awareness.
Mobile: Monetize or be cannibalized
Published: August 2, 2012
By
James Orsini

For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.

McDonald’s goes for mobile gold in London with 1M app downloads
Published: August 1, 2012
McDonald’s is seeing strong results for its mobile efforts in Britain, with its local smartphone application having achieved more than one million downloads in less than 12 months.

Obama, Romney rely on mobile apps for votes
Published: August 1, 2012
Mobile applications are playing a bigger role for presidential campaigns this year as a way to engage constituents and drive excitement around key developments, as evidenced by the release of new apps this week by the presidential campaigns for both Barack Obama and Mitt Romney.

Microsoft in unique position to raise app prices
Published: July 26, 2012
Microsoft is raising the entry-level price point for paid apps on Windows 8 to $1.49, a move that may do little to attract developers but could turn off consumers.

Wendy’s orders bigger serving of mobile
Published: July 20, 2012
Wendy’s has plans to make mobile a key element in its digital strategy going forward and as part of the big push, the fast food giant has rolled out a mobile application that is focused on providing important nutritional information.

Heinz Ketchup comes back for third helping of QR code-driven marketing
Published: July 19, 2012
Heinz Ketchup is once again enlisting QR codes on its packaging to help deliver a marketing message, while simultaneously driving awareness and excitement for the brand.
Mobile is the new black
Published: July 17, 2012
Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible.
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