Tag: Mobile applications

Total Results: 334

Nike+ expands mobile strategy with Android app

Published: June 25, 2012

Nike is bringing its Nike+ Running app to Android users for the first time, giving the brand an opportunity to reach more runners via their mobile devices.

Brand Watch: Why Gilt Groupe wins at mobile-first

Published: June 22, 2012

Nowadays marketers are constantly looking at ways to create their own mobile-first brand. Companies should follow in the steps of Gilt Groupe, which is increasingly raising the bar and continuing to build its mobile-first powerhouse.

Procter & Gamble takes users on a beauty tour of London via new app

Published: June 18, 2012

Procter & Gamble is bringing its online beauty magazine Beauty Recommended to mobile via a new application, providing users with interactive tours of some of London's best beauty-related spots.

GE exec: Microrelevancy is key to mobile marketing success

Published: June 14, 2012

NEW YORK – A GE executive at the 2012 MMA Forum said that the future of marketing is about how brands can facilitate consumer experiences effectively in the digital age.

Facebook, iOS play key roles in app marketplace

Published: June 11, 2012

While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.

Google boosts mobile ads, apps strategies with two buys

Published: June 6, 2012

With two acquisitions this week, Google has shown that it is continuing to look for ways to boost its mobile and social offerings.

Sunwing Vacations looks to enhance mobile marketing efforts via cross-channel initiative

Published: June 5, 2012

Sunwing Vacations is looking to drive its cross-channel marketing efforts via a new mobile initiative the company is rolling out nationwide.

House Beautiful enlists mobile to power Pinterest integration with print magazine

Published: May 23, 2012

House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

Nokia Lumia momentum grows with high-profile apps from Rovio, Groupon

Published: May 10, 2012

Some would say it has been slow going for the Nokia Lumia but the Windows Phone smartphone appears to be gaining momentum, at least when it comes to attracting big-name mobile application developers to the platform.