Tag: Mobile applications

Total Results: 334

Financial Times shuts off iOS apps: Will others follow?

Published: May 9, 2012

The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.

Six Flags teams up with Nokia on its only smartphone app this summer

Published: May 8, 2012

In anticipation of this year’s theme park season, Six Flags is teaming up with Nokia on a custom mobile application designed to enhance the park experience for Nokia Lumia owners.

What works: Walmart’s multi-app approach or Target’s catchall app strategy?

Published: May 7, 2012

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.

App developers mobilize around privacy issues

Published: May 3, 2012

App developers are beginning to mobilize around privacy issues with the hope that they can take meaningful action and preclude the need for regulations which might hamper future growth.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.

Smart mobile apps for tomorrow’s mobile consumer

Published: April 30, 2012

By
Lars Hård

When we consider the amount of consumer opportunities on the mobile Web today, another missing feature for mobile shopping is the lack of good advice available to the consumer.

Lego launches interactive mobile movie maker app

Published: April 27, 2012

Lego Systems Inc. is bridging the gap between the brand’s physical and digital engagements via a new mobile application enabling users to create their own stop animation movies using Lego blocks and minifigures.

Launching apps to get acquired? Join the queue

Published: April 24, 2012

While mobile users cannot get enough of applications, this alone does not explain why so many apps are being acquired – and at eye-popping valuations. Despite an elusive formula for success, developers are increasingly creating new apps in the hopes of making a sale.

Relativity Media taps mobile advertising to promote Mirror Mirror

Published: April 11, 2012

Relativity Media is using mobile advertising to drive engagement and ticket sales for its “Mirror Mirror” film.

Facebook significantly expands mobile presence with $1B Instagram deal

Published: April 10, 2012

In its largest acquisition ever, Facebook has acquired mobile photo sharing application Instagram for $1 billion as it looks to build its mobile presence.