Tag: Mobile applications

Total Results: 335

Facebook significantly expands mobile presence with $1B Instagram deal

Published: April 10, 2012

In its largest acquisition ever, Facebook has acquired mobile photo sharing application Instagram for $1 billion as it looks to build its mobile presence.

Weather Channel integrates pollen forecast into its mobile apps

Published: April 3, 2012

McNeil Consumer Healthcare is partnering with The Weather Channel to provide allergy sufferers with relevant information about pollen levels in their area.

What to do when a mobile campaign is struggling

Published: March 26, 2012

While marketers may have an elaborate mobile campaign – whether it includes mobile advertising, SMS, applications or QR codes – it might not always garner the engagement and results expected.

Why is Apple mum on app deletion, usage rates?

Published: March 6, 2012

Apple recently announced that more than 25 billion applications have been downloaded from its App Store. However, despite these significant achievements, the mobile community remains in the dark about how often users are coming back to apps, how much time they spend and how many apps they are deleting.

Google, Apple try to shift focus to app developers in ongoing privacy debate

Published: February 28, 2012

Mobile app developers have been put on notice by the state of California and a handful of mobile platforms that they need to be more forthcoming about the data they are collecting from users.

Android’s 850,000 daily activations puts iOS-first strategy into question

Published: February 28, 2012

Android continues to grow at a quick pace and is now seeing 850,000 new Android devices activated each day, up more than 250 percent from last year.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Grammy Awards mobile app lets users create, share musical experiences

Published: February 3, 2012

The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.

Is Yahoo failing in mobile?

Published: February 2, 2012

While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

Let’s Go apps simplify traveling for young adults

Published: February 2, 2012

Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.