Tag: Mobile commerce

Total Results: 1249

How mobile analytics can work

Published: March 29, 2012

By Jonathan Stark

I don't know how many Craftsman hammers are sold annually, but I guess the number is at least in the hundreds of thousands. What does it know about these hammers sold? Next to nothing, I bet.

HSN, Universal Pictures strengthen mcommerce presence via multichannel shopping experience - Mobile Commerce Daily

Published: March 28, 2012

Mobile Commerce Daily today - HSN, Universal Pictures strengthen mcommerce presence via multichannel shopping experience; Discover boosts mobile strategy with carrier billing via BilltoMobile.

Four standout expectations from branded apps: Part 2

Published: March 28, 2012

By Frank Defino Jr.

Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.

Nabisco’s Ritz Crackers takes bite out of mobile via targeted couponing campaign - Mobile Commerce Daily

Published: March 27, 2012

Mobile Commerce Daily today - Nabisco’s Ritz Crackers takes bite out of mobile via targeted couponing campaign; Square pushes into consumer mobile payments with revamped app.

Four standout expectations from branded apps: Part 1

Published: March 27, 2012

By Frank Defino Jr.

Branded apps often are created in a me-too fashion without a clear understanding of what makes for a great app that will accomplish the goals that the marketer set at the start.

Pier1 Imports continues in-store traffic push via timely mobile campaign - Mobile Commerce Daily

Published: March 26, 2012

Mobile Commerce Daily today - Pier1 Imports continues in-store traffic push via timely mobile campaign; Bank of America boosts mobile strategy for investors with Android app, new functionality.

Walmart bridges mobile, in-store divide with new Angry Birds marketing effort - Mobile Commerce Daily

Published: March 23, 2012

Mobile Commerce Daily today - Walmart bridges mobile, in-store divide with new Angry Birds marketing effort; Are reports of Google Wallet’s struggles premature?.

Four rules of mobile CRM

Published: March 23, 2012

By Alan R. Sultan

What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today's consumers.

Macy’s taps SMS to bolster exclusive clothing sales - Mobile Commerce Daily

Published: March 22, 2012

Mobile Commerce Daily today - Macy’s taps SMS to bolster exclusive clothing sales; PayPal: Mobile cloud will lead the way with mobile payments.

Mobile is a state of mind, not a buzzword

Published: March 22, 2012

By Craig Besnoy

By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.