Tag: Mobile giving

Total Results: 27

UN Foundation leverages mobile to drive philanthropy

Published: September 6, 2011

The United Nations Foundation has launched an SMS campaign as it looks to leverage mobile to bring philanthropy, advocacy and public engagement to the next level.

Why the lackluster mobile giving for Japan’s crises?

Published: April 25, 2011

By Vanessa Horwell

As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.

Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel

Published: February 17, 2011

WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.

Why nonprofits should explore mobile marketing

Published: February 17, 2011

By Jenifer Snyder

Nonprofits today have the chance to take advantage of the emerging mobile medium before consumers start to get bombarded by text messages asking for donations.

Red Cross expects increase in competition for donated dollar in 2011

Published: November 29, 2010

More nonprofits will enter the mobile giving ecosystem in 2011, increasing the competition for the donated dollar, according to the American Red Cross.

Red Cross Haiti campaign attracts 3M unique mobile donors

Published: August 27, 2010

NEW YORK - The Red Cross received donations for its Haiti campaign via SMS from 3 million unique donors, of which 20,000 opted in to receive ongoing email communications from the nonprofit.

Carriers, post-Haiti, enable 100pc text donations for Chile

Published: March 1, 2010

By Jim Manis

Here is what Jim Manis, chairman/CEO of the Mobile Giving Foundation, had to report from Hawaii just hours after the catastrophic Chilean earthquake.

Haiti: The SMS donation tipping point

Published: January 28, 2010

By Alan Pascoe

Haiti has shown the best of carriers, which have expedited donations to organizations, cut surcharges to subscribers and charities, and revealed the power of SMS donations.

Mobile ad networks join forces to promote Haiti relief efforts

Published: January 26, 2010

Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross’ SMS donation drive for Haiti.

Why every charity needs an SMS short code

Published: January 25, 2010

The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes.