Tag: Mobile marketing

Total Results: 6152

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

Warner Bros. exec: UltraViolet is a big initiative

Published: May 25, 2012

A Warner Bros. executive speaking on Mobile Marketer's webinar yesterday said that the company is making UltraViolet a priority and letting consumers stream and download entertainment content to any device.

Johnson & Johnson rolls out mobile site to inform, connect nurses

Published: May 25, 2012

Johnson & Johnson is celebrating its 10-year anniversary of the Campaign for Nursing’s Future via a new mobile site that aims to inform, connect and educate current and prospective nurses across the country.

Google prevails in Java patent-infringement allegations; copyrights issue still undecided

Published: May 25, 2012

In a significant victory for Google, a jury earlier this week said the company did not infringe any of Oracle’s patents in its creation of the Android mobile operating system.

IPhone makes up 15pc of impressions: study

Published: May 25, 2012

Apple’s iPhone is the leading smartphone by impressions, representing 15.1 percent of impressions, according to Millennial Media’s most recent report.

The correct way to implement QR codes

Published: May 25, 2012

By
Gary Elphick

No, this is not just another rambling piece about why QR codes do not work.

What impact will Facebook’s rocky IPO have on mobile investment?

Published: May 24, 2012

Facebook’s IPO appears to be turning into a debacle, which could have implications for other companies looking to drum up significant investments based on their mobile strategies.

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

Courtyard by Marriott aims to increase mobile bookings via iPad app sponsorship

Published: May 24, 2012

Courtyard by Marriott is spreading brand awareness and driving hotel bookings as the launch sponsor on AccuWeather’s revamped iPad application.

Metropolitan Museum of Art taps mobile game to drive visitor traffic

Published: May 24, 2012

The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.