Tag: Mobile marketing

Total Results: 6152

Are publishers toast on mobile?

Published: April 23, 2012

Mobile has undoubtedly shifted the way that publishers view their revenue models, but with drops in advertising revenue and media companies not taking advantage of the channel, can publishers survive in the post-PC world?

Will iPhone take a hit now that Verizon is supporting Windows Phone?

Published: April 23, 2012

With wireless carriers not making as much money from smartphones as they would like, Verizon Wireless is putting its support behind Windows Phone in hopes of spurring on greater competition with iPhone and Android.

Mobile media spend to increase 85pc in 2012: study

Published: April 23, 2012

Although mobile media spend is expected to reach $11.6 billion in 2012, it still represents a fraction of consumer spend, according to a new study from Strategy Analytics.

Food Network sweetens mobile repertoire with iPad app

Published: April 23, 2012

Food Network has rolled out an iPad application that centers around cupcakes and lets consumers find recipes and ideas to make their favorite treat.

10 key mobile pay-per-click fundamentals

Published: April 23, 2012

By Jason Wells

Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.

Top 10 SMS campaigns of Q1

Published: April 20, 2012

Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have a smartphone or feature phone and brands such as Starbucks, Coca-Cola and General Mills have all increased their databases by implementing the medium into their overall strategies.

Nokia posts another weak quarter as it fails to ignite smartphone sales

Published: April 20, 2012

Nokia continues to struggle, reporting another drop in shipments and sales during the first quarter of 2012. With the momentum continuing to gain behind iPhone and Android, it will likely take the rest of the year, if not longer, for Nokia to regain its lost footing.

Planters snacks on mobile to support new nut mix

Published: April 20, 2012

Planters, a division of Kraft Foods, is running mobile ads within the Men's Health mobile applications to promote its new nut mix.

Mobile to outpace desktop local search by 2015: study

Published: April 20, 2012

With consumers using their handsets as the main way to look up information while on the go, mobile local search is expected to exceed desktop search for local information in the next three years, according to a new forecast from BIA/Kelsey.

The case for HTML5 over mobile apps

Published: April 20, 2012

By Ron Jacobs

The number of downloads is often cited as a measure of a mobile app’s success. Downloads may provide an exaggerated view. So, is an app really necessary?