Tag: Mobile marketing

Total Results: 5729

56pc of smartphone owners plan to use device during the Super Bowl: IAB

Published: February 3, 2012

Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.

Esquire enhances editorial content with mobile bar codes

Published: February 3, 2012

Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.

Grammy Awards mobile app lets users create, share musical experiences

Published: February 3, 2012

The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.

Where the marketing dollars are heading in 2012

Published: February 3, 2012

By Martin Hayward

Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.

PepsiCo taps mobile, social TV check-ins for digital Super Bowl initiative

Published: February 2, 2012

Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.

Is Yahoo failing in mobile?

Published: February 2, 2012

While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

Toyota promotes Camry Effect via interactive mobile campaign

Published: February 2, 2012

Toyota is running an integrated mobile marketing campaign that lets users vie for a chance to win a new 2012 Camry Effect during a live NBC television broadcast.

Mobile bar code scans increase 300pc year-over-year: Scanbuy

Published: February 2, 2012

Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.

Let’s Go apps simplify traveling for young adults

Published: February 2, 2012

Let’s Go has rolled out apps for five cities that help travelers find deals on accommodations.

How apps drive Super Bowl engagement opportunities

Published: February 2, 2012

By Kalie Kimball-Malone

It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.