Tag: Mobile marketing

Total Results: 5729

Cost to acquire new app users reaches all-time high

Published: February 1, 2012

The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.

What do brands expect from mobile this year?

Published: February 1, 2012

Executives from brands agree that mobile payments, location, ticketing and incorporating mobile into a 360-degree marketing effort will be pivotal in 2012.

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

State Farm mobile site ranks top in experience

Published: February 1, 2012

State Farm’s mobile site was voted best by Key Lime Interactive among other auto insurance company sites.

Mattel encourages school spirit via Monster High mobile site

Published: February 1, 2012

Toy giant Mattel has rolled out a mobile site for its Monster High brand that features 3D graphics and entices users to show off their school spirit.

How to monetize mobile traffic

Published: February 1, 2012

By Scott Swanson

Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.

How do the top digital agencies’ mobile marketing services measure up?

Published: January 31, 2012

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

Bath & Body Works taps mobile to strengthen social media strategy

Published: January 31, 2012

Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.

Kindle Fire grabs share of user sessions away from Galaxy Tab

Published: January 31, 2012

The success of the Amazon’s Kindle Fire tablet is giving Samsung a run for its money when it comes to how frequently users engage with the devices, according to new data from Flurry Analytics.

Tylenol relies on mobile to educate consumers on responsible dosage

Published: January 31, 2012

Consumers can scan 2D codes on select boxes of Extra Strength Tylenol for access to dosing information and other helpful tools at the point of purchase.