Tag: Mobile marketing

Total Results: 5729

Still stuck on selling first-generation retail

Published: January 26, 2012

By Gary Schwartz

Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.

Top five privacy issues facing mobile in 2012

Published: January 25, 2012

Given the personal nature of mobile as well as its ability to collect data about users, 2012 will be a perilous time as the industry faces growing scrutiny around mobile privacy from regulators.

Kraft slices up 360-degree marketing campaign with QR codes

Published: January 25, 2012

Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.

What Apple’s Q1 earnings say about the company’s role in mobile for 2012

Published: January 25, 2012

Apple’s first-quarter, record-breaking iPhone and iPad sales are indicative of the important role the company will continue to play in the space in 2012 and beyond.

Chili's continues mobile bar code push with scannable menus

Published: January 25, 2012

Chili’s Grill & Bar is continuing to make mobile bar codes a core part of its marketing strategy by placing them on menus to advertise new products.

Volkswagen highlights history of Golf vehicle via iPad app

Published: January 25, 2012

Volkswagen is promoting its new 2012 Golf R vehicle via a new iPad application that showcases the history of the Golf model.

Why now is the time to optimize for mobile

Published: January 25, 2012

By Dash Teter

Despite soaring mobile usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?

BlackBerry shakeup: Too little, too late for marketers?

Published: January 24, 2012

BlackBerry maker Research In Motion's effort this past weekend to dig itself out of a hole by replacing the top leaders may not warm the hearts of marketers looking to place bets on mobile platforms that will pull their weight through this decade.

Venture capital investment in mobile marketing and advertising skyrocketed in 2011: report

Published: January 24, 2012

Venture capital investments in mobile marketing and advertising grew from $128 million in 2010 to $592 million in 2011, according to a new report from research investment bank Rutberg & Co.

Can Sony be a prime player in mobile music?

Published: January 24, 2012

Tech giant Sony has announced that it will roll out its Music Unlimited service to Apple devices in 2012, proving that it wants a piece of the mobile music pie. But with the swarm of music streaming services already on the market, can Sony compete with the big dogs?