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Tag: Mobile privacy

Total Results: 12

   Displaying: 1 - 10

One year after the Digital Advertising Alliance’s mobile privacy guidance
Published: August 30, 2016
By Lou Mastria

The actions taken since then provide both a warning and a roadmap for marketers on how to ensure that they are in full compliance with their privacy obligations in the mobile space.

DAA creative guidelines aim for consistent privacy experiences on mobile
Published: April 7, 2014
In a potentially big step toward providing a more consistent privacy experience for consumers on mobile, the Digital Advertising Alliance today is issuing guidelines for how to display its icon on mobile platforms.
Venable attorney claims marketers must balance privacy concerns with consumer needs
Published: March 14, 2014
NEW YORK - A Venable attorney speaking at the fifth annual Mobile Marketing Day said that while data privacy and security are important concerns for consumers and regulators, there is also a need for more relevant advertising, forcing marketers to balance these issues.
Facebook, WhatsApp deal hits roadblock as privacy groups file FTC complaint
Published: March 7, 2014
Two privacy groups are asking the Federal Trade Commission to halt Facebook's acquisition of WhatsApp, alleging it constitutes an unfair and deceptive trade practice by violating the messaging app's users' understanding of their exposure to online advertising.
Mobile data collection increases, raising new privacy concerns
Published: May 23, 2013
With everyone from wireless carriers to the latest and greatest smartphone application tracking user behavior and trying to sell the data, mobile is proving to be a treasure trove of customer information. But not all data is created equal, at least on the privacy front.

FTC wants mobile firms to do more to protect consumer privacy
Published: February 5, 2013
The Federal Trade Commission continues to underscore its focus on mobile privacy, having reached an $800,000 settlement with social networking application Path over privacy-related claims and issuing new mobile privacy guidelines in the same week.

User concern over mobile privacy is growing: report
Published: January 28, 2013
Compared with a year ago, 72 percent of smartphone users say they are more concerned about privacy on their smartphone, according to new research from Truste.

New FTC privacy guidelines cut wider swath through mobile
Published: December 21, 2012
New guidelines over protecting children’s privacy from the Federal Trade Commission specifically reference mobile applications and device identifiers, promising to impact a wider array of mobile companies.

App developers face potential fines over lack of privacy policies
Published: November 2, 2012
In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.
Merkle exec: Mobile industry must provide leadership on privacy issues
Published: April 26, 2012
Mobile marketers need to get in front of the privacy concerns being expressed by regulators in order to ensure legislation is not passed that might be bad for consumers as well as themselves, according to a Merkle executive who participated in a Mobile Marketer webinar yesterday.

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