Tag: Mobile search

Total Results: 135

41pc of Super Bowl ad searches came from mobile: Google

Published: February 9, 2012

Mobile search proved to be effective during this week’s Super Bowl XLVI with a whopping 41 percent of searches around the game’s Super Bowl advertisements coming from mobile devices, according to findings from Google.

Harnessing mobile trends, technology and tips from industry giants

Published: January 27, 2012

By Kalie Kimball-Malone

More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.

Get ready for considerably higher mobile marketing budgets in 2012

Published: January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

Pay per call search to go mainstream with mobile

Published: January 11, 2012

Mobile is playing a pivotal role in local search and advertising performance management, according to Telmetrics.

Optimize navigation and site search for your mobile audience

Published: December 28, 2011

By Thierry Costa

Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.

What is the secret to connecting with consumers via mobile in 2012?

Published: December 20, 2011

Wondering which channels in mobile will be the most effective at spurring conversations, engagement and purchases in 2012?

Does Eric Schmidt really think Apple’s Siri threatens Google search?

Published: November 8, 2011

In a letter to the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights, Google executive chairman Eric Schmidt said Apple’s Siri is a threat to his company’s search business, especially on mobile. Why is it hard to believe?

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Google tackles app discoverability, repeat usage with new search formats

Published: October 21, 2011

As the mobile application ecosystem continues to grow, it is providing both challenges and opportunities for marketers, something Google wants to address with the introduction of several new mobile search ad formats.

Google on track to rake in $2.5B from mobile ads

Published: October 17, 2011

Google’s expects to bring in $2.5 billion from mobile advertising over the next year, driven by bigger and more frequent mobile search campaigns.